After partnering with Nike, she is to launch her own clothing line on 1 September.
Her main objective of the clothing line – Serena Williams Design Crew (SWDC) – will be to produce clothing that doesn’t conform to the norm.
“When I walk onto the court, I always want to stand out. I’m Serena and I like to be different. I like to take risks when it comes to design,” she announced.
“The world isn’t just one colour. We come from different origins and we all think in a different way. When you put all that diversity together, can you begin to imagine all the amazing things that can be done?”
The first SWDC collection will include footwear, sportswear and streetwear inspired by Serena.