By Prosper Mene
Veteran Nollywood actress Omotola Jalade-Ekeinde, fondly known as “Omosexy,” has made it clear that she will not engage in forced dance routines as a means of promoting films, emphasizing authenticity and professionalism in her career approach.
In a recent interview featured by Punch Newspapers and TVC Entertainment, the award-winning actress stated that while she enjoys dancing for fun and personal enjoyment, she draws the line at using it as a promotional tool if it feels inauthentic or pressured.
“I’m sorry, but I won’t be dancing to market or promote my movie. It’s not professional,” Omotola reportedly said. She added that she prefers to focus on traditional promotion methods, such as going around to discuss and showcase the work after putting in the effort on set.
This stance comes amid ongoing discussions in Nollywood about evolving film promotion tactics, including the popular use of viral dance challenges, skits, and social media trends to hype movies, strategies often embraced by younger stars and filmmakers.
Omotola’s comments follow her recent milestone as a director with her debut feature film, Motherโs Love, which premiered at the Toronto International Film Festival (TIFF) in September 2025. The film, exploring profound themes, is slated for a Lagos premiere in early 2026 ahead of a wider global release.
The actress, who has been a dominant force in Nollywood for over three decades with hundreds of films to her credit, stressed her preference for genuine engagement over performative trends that may not align with her personal or professional style.
Her opinion has sparked mixed reactions online, with fans praising her for maintaining her dignity and authenticity, while others note that dance promotions have proven effective for box-office success in recent times.
Omotola Jalade-Ekeinde continues to inspire as an actress, filmmaker, and humanitarian, consistently advocating for substance over spectacle in the entertainment industry.
