Special Report

Redefining the Disconnect in Strategic Communication between the Nigerian Government and the People

by Women Times on October 11, 2024

By Dr. Omolaraeni Olaosebikan

The relationship between the government and the governed is pivotal for the progress and growth of any society. When the government fails to effectively communicate its policies, programs, and initiatives to the citizens, it only deepens the distrust and disconnect between them.

Studies have shown that most African citizens don’t trust their leaders as the news of corruption allegations and other vices seem to be the order of the day. This is not different in Nigeria, a country regarded as the giant of Africa. The lack of trust in leadership can have far-reaching consequences, affecting the country’s socio-economic development and political stability. Addressing corruption and restoring faith in government institutions is crucial to building a better future for all Nigerians. Leaders need to demonstrate transparency, accountability, and integrity to regain the trust of their people and work towards a more prosperous and equitable society.

The lack of strategic communication in government activities across all levels in the country is a concerning issue. While funds are being released by ministries and agencies to support businesses and citizens, the intended beneficiaries are not effectively reached due to inadequate messaging. This communication gap creates opportunities for corrupt individuals and officials to exploit the situation for personal gain. Addressing this communication inefficiency is crucial to ensuring the effective and transparent distribution of resources to those in need, ultimately preventing misuse and corruption. A more coordinated and targeted approach to communication can help bridge this gap and ensure that government support reaches its intended recipients efficiently and fairly.

Unfortunately, due to economic challenges, some businesses have been forced to shut down, leading to a mass exodus of citizens, especially the youth, who are seeking better opportunities abroad. This phenomenon has been termed the ‘Japa syndrome’, as individuals are opting to leave their homeland in search of greener pastures. The increasing trend of young people leaving the country in pursuit of better prospects reflects the struggles and limitations faced by businesses and individuals within the local economy. It highlights the need for reforms and support to retain talent and foster growth within the community.
At every stage, Nigerian political leaders must take a cue from developed countries that many young individuals aspire to live in. By examining what sets these countries apart and makes them attractive to their citizens, Nigerian leaders can gain valuable insights. While direct comparisons may not always be relevant due to differing contexts, conducting a thorough study of successful practices in developed nations can serve as a guide for the Nigerian government in making informed decisions. Looking at what these countries have done right can provide a yardstick for measuring progress and implementing positive changes for the benefit of Nigerian society.

To renew the hope of the citizens and business community in line with President Bola Ahmed Tinubu’s ‘Renewed Hope’ mantra, strategic communication plays a pivotal role. It is crucial to bear in mind that the hallmark of good governance lies in maintaining an accountable, transparent, fair, and efficient system. By effectively communicating government initiatives, policies, and progress, trust and confidence can be fostered among the people and businesses. This transparent and open dialogue ensures that stakeholders are well-informed and engaged, promoting a sense of inclusivity and collaboration. Ultimately, strategic communication is instrumental in building a stronger foundation for a prosperous and sustainable future for all.

Fundamentally, strategic communication plays a crucial role in averting crises like riots or protests that may arise when new policies are introduced. Take, for instance, the tragic outcome of the #EndBadGovernance protest in some regions – it could have been prevented with effective communication strategies. Through strategic communication, governments can sway citizen opinions towards endorsing national objectives, fostering a closer relationship between the government and its people. In this way, a symbiotic connection is established, benefitting both parties involved.

Emphasizing the importance of strategic communication is essential, as the failure to do so has been a contributing factor to the rise of fake news and misinformation. Research shows that there is a lack of public knowledge about the government’s continuous endeavors, as they usually only announce their projects, plans, and achievements during specific occasions. President Tinubu’s speech at the 64th Independence Day festivities exemplifies this ongoing problem.

Citizens feel the government doesn’t value or see them as key stakeholders aside from election time. They feel that news disseminated is not completely true or has hidden facts. The Case of Dangote Refinery and Nigerian National Petroleum Company (NNPC) Limited is an example. Aliko Dangote, Chief Executive Officer of Dangote Refinery, had to address the media before his concerns were addressed. It also shows that the government often waits for citizens’ outbursts before responding to critical issues.

Another issue is the lack of transparent communication regarding developments in the oil and gas sector, leaving citizens uninformed. An example of this is the Port Harcourt refinery in Rivers State, which has yet to start operations despite assurances from the Federal Ministry of Petroleum Resources and NNPC. This lack of clarity raises concerns about the government’s ability to deliver on its promises and effectively manage the oil and gas industry. Citizens deserve more transparency and accountability to understand the status of crucial projects like the Port Harcourt refinery and the overall state of the sector.

In another vein, citizens are always told to be patient by the government but are not told what to do to complement the government’s effort through effective communication campaigns. So, communicating ways citizens can mitigate the effects of climate change and natural disasters; and ways to support security agencies in reducing terrorism, kidnapping; and others could boost citizens’ engagement in contributing to nation-building. This includes the government being transparent in communicating its plans and programmes.

I am very certain that the governments of developed nations prioritize proactive communication with their citizens rather than waiting for crises to unfold. By fostering transparency and open dialogue, they have successfully garnered the trust of their people. This approach has cultivated a generation of patriotic individuals who are committed to safeguarding the integrity and stability of their nations at all costs. This proactive communication strategy not only ensures a sense of unity and shared responsibility but also lays the foundation for a strong bond between the government and its citizens, ultimately contributing to the overall well-being and prosperity of the country.

The key to success for government at all levels lies in prioritizing strategic communication. It is essential for them to take a proactive approach to communication rather than simply reacting to problems. It is time to shift focus away from propaganda and instead concentrate on transparent communication methods that encourage citizen participation. By collaborating closely with the citizens, Nigeria can reach its true potential and flourish. The political leaders must accentuate open, honest communication to establish trust and encourage collaboration between the government and the people in order to make Nigeria great.

Dr. Omolaraeni Olaosebikan is a strategic communications expert and the CEO of McEnies Global Communications, a leading strategic integrated marketing communications agency in Nigeria.

Special Report

Good Governance: The Need for Nigerian Government to Take Strategic Communications Seriously

by Women Times on August 7, 2024

By Dr. Omolaraeni Olaosebikan

Good governance is fundamental for the prosperity of every nation, and this principle extends to the corporate sphere, where ‘Corporate Governance’ holds significant importance. Effective governance practices ensure transparency, accountability, and ethical decision-making, which are essential for sustainable growth and success in both public and private sectors.

In the corporate world, adhering to sound principles of corporate governance helps in fostering investor confidence, mitigating risks, and enhancing overall performance. By upholding the principles of good governance, organizations can build trust with stakeholders, maintain a competitive edge, and contribute to long-term success and sustainability.

The call for good governance has been put on the front burner in Nigeria with the hunger protest by citizens tagged #EndBadGovernance. Although the protest turned bloody in some parts of the country, resulting in the looting of supermarkets and shops and vandal of public facilities, it has shown the disconnection between the government and the citizens. The violent turn of events highlights the deep-seated frustrations and grievances of the people towards the authorities. It serves as a stark reminder of the urgent need for transparency, accountability, and responsiveness from the government to address the issues that have led to such drastic actions by the populace. The unrest underscores the critical importance of heeding the calls for reform and ensuring that the concerns of the citizens are heard and addressed to prevent further escalation of tensions.

Sadly, the situation has further dirtied the reputation of the country among the League of Nations. However, after several calls by citizens, President Bola Tinubu had to address the nation calling for calm and understanding and urging citizens to end the protest. In his address, he reeled out some of the initiatives his administration is doing to stabilize the economy and reduce hunger, poverty, and others. As commendable as this is, it shows how the government has not been proactive and not even deliberate about strategically communicating with the citizens and stakeholders. Successive governments have also followed this path; they wait until there is an outburst from the citizens before they address the nation. Then they start reeling out the interventions they are doing and how citizens can access them.

This is not just peculiar to the federal government and its agencies, states, and local government; the other organs of government are not left out. They claim to disburse huge amounts of funds for citizens, but the expected beneficiaries are not aware of it. The effort is like ‘winking in the dark’ and it has always been counterproductive for the country.

Citizens don’t trust the government and the government doesn’t engage citizens appropriately. Town hall meetings met to boost the government-citizen relationship have become a gathering of politicians.

Government spokespersons are commonly seen as the mouthpieces of the political party in power who mostly blame the opposition for campaign promises not yet filled instead of clearly communicating their policies and programmes.
This present government won on the mantra of ‘Renewed Hope’ but after the election, it has failed to deliberately leverage strategic communications to engage citizens and stakeholders to reposition the country.

Why is strategic communications important for Nigeria? Strategic communications is about communicating the best message, through the correct channels, to the right people, at the right time and using feedback from this process to stay focused on set goals. Conflict, insecurity, and other challenges facing the country will reduce when the government becomes more transparent and deliberate about communicating to the citizens and not just political party members.

The government also needs to understand that if they don’t listen to citizens and communicate on time, false news or negative perceptions may dominate the public agenda. Listening and responding on time help build trust. This is similar to how corporate organizations operate; if they don’t treat the feedback, they get from their customers timely and appropriately it will have a negative impact on their reputation and sales.

In essence, good communication is essential for good governance to be attained. The World Bank in a blog post once said, “When trust in governments around the world is at a historic low, and a myriad of challenges continue to overwhelm leaders, it’s imperative for government agencies to revamp their strategic communications approach.”

It is important to state how a country projects or positions itself will give hope to the people and attract potential investors. Reputation is very important and most developed economies have strategically protected their reputation and positioned their country as a tourist destination or manufacturing hub. An example of this is Dubai which is generating massive revenue and investment from tourism and China which is making a huge impact in manufacturing.

Citizens expect the government to fulfill its promises, show care and concern, listen to their needs, and communicate effectively with them. In return, citizens are willing to support government initiatives and policies, which ultimately contribute to securing the future of the country. This symbiotic relationship between citizens and the government is essential for a thriving and stable society where both parties work together towards common goals and shared prosperity. By fostering trust, understanding, and collaboration, governments can better address the needs of their citizens, leading to a more harmonious and successful nation.

In essence, for an effective government, it is crucial to stay informed about the news and public sentiment, actively listen to the concerns of citizens, develop well-informed policies and strategies, maintain transparency, accountability, fairness, and responsibility in decision-making processes, and take a proactive approach in engaging with citizens and key stakeholders through strategic communication. This ensures that the government remains connected, responsive, and aligned with the needs and expectations of the public, fostering a relationship of trust and collaboration that is essential for good governance and effective policymaking.

Dr. Omolaraeni Olaosebikan is a strategic communications expert and the CEO of McEnies Global Communications, a leading strategic integrated marketing communications agency in Nigeria.

Special Report

Women’s Empowerment: The long walk to equality

by Women Times on April 22, 2024

By George Asamani, MD, Project Management Institute, Sub-Saharan Africa

Economies that impose restrictions on women’s contributions fall short of their potential. Inversely, an economy reaches its peak dynamism when every citizen, regardless of gender, is empowered to contribute equally. There is a saying in Nigeria, “The one who carries the firewood feels the weight the most.” The proverb is reflective of the gender disparity in the country and continues to dim women’s prospects and deny them the opportunity to participate fully in the economy.

According to the World Bank’s Women, Business, and Law 2023 report, which surveys some 190 economies, only 14 are gender equal. The remaining countries still have room to improve and, at the pace of current reforms, will need some 50 years to catch up. Simply put, a 20-year-old entering the workforce today will retire before she can enjoy gender-equal rights. This means that their talents, ideas, and abilities will remain underutilised.

The report shows economies in Sub-Saharan Africa led the way in 2022, enacting more than half of the reforms recorded. Many of these addressed laws affecting women’s pay and careers after having children—the areas with the most room to improve. Yet, this progress barely scratches the surface of what’s truly required.

According to the International Labour Organisation, the global labour force participation rate for women is just under 47%, compared with 72% for men. This gender gap in employment is even starker in project management, where male project managers outnumber female project managers by 3:1, according to recent research from the Project Management Institute.

According to the United Nations, women earn about 20% less than men for work of equal value. The pay gap in most countries is below the global average for female project managers, but it is significant nonetheless. Female project managers earn less than male counterparts in every country surveyed, according to PMI’s recent salary survey.

Interestingly, women’s lives in Africa are often complex projects, requiring them to manage and balance multiple responsibilities, roles, and expectations. The essence of project management, planning, executing, monitoring, and closing projects is remarkably analogous to the daily tasks women perform. Therefore, there is merit in formalising these innate capabilities into project management skills to enhance their efficiency, effectiveness, and resilience. Skills such as risk management, stakeholder communication, and resource allocation are directly translatable to managing finances, negotiating workplace dynamics, and advocating for social change.

In a sector marked by a talent shortage, the statistics point to the underutilisation of skills women bring to the Project Economy and the loss of diversity in a male-dominated environment. Project management skills equip women with a versatile toolkit highly valued across industries. This versatility opens doors to better employment opportunities, fostering economic independence and security. Moreover, these skills are crucial for entrepreneurship — a path many women pursue in Africa.

Investing in skilling women is not just an act of empowerment; it’s a strategic necessity for the continent. Ghanaian James Kwegyir Aggrey demonstrated this foresight over a century ago: “The surest way to keep people down is to educate the men and neglect the women. If you educate a man, you educate an individual, but if you educate a woman, you educate a whole nation.”

Skilling women catalyses a multiplier effect that benefits everyone. Educated and skilled women are more likely to invest in their families and communities, improving health, education, and economic outcomes. They can challenge and change discriminatory practices and policies, paving the way for more inclusion.

The journey of mastering project management skills is also one of personal growth. It encourages critical thinking, problem-solving, and adaptability, qualities that are invaluable in both personal and professional contexts. In the current era, where the call to action could not be more direct, the spotlight turns not just on women’s economic and social empowerment but also on how instrumental skills, such as project management, can accelerate progress.

Governments and organisations must prioritise the development of these competencies to not only achieve gender equality but to harness 100% of the potential of 50% of the world’s population.

Special Report

MultiChoice Nigeria: A Workplace Fostering Gender Inclusion

by Women Times on March 8, 2024

As we commemorate the 2024 International Women’s Day, various symposiums will once again delve into age-old discussions surrounding women’s empowerment and gender equality. Aligned with this year’s theme, ‘Inspire Inclusion,’ there will be dialogues on creating a more equitable world by providing equal opportunities for women in various fields, irrespective of their backgrounds.

Despite the attention, few countries and organisations are committed to actualizing this dream. A report by the United Nations Women in 2023, said that since the Global Goals were signed in 2015, no country has achieved gender equality. At the current rate of progress, over 340 million women and girls, an estimated 8 percent of the world’s female population, will live in extreme poverty by 2030. According to the report, it could take close to 300 years.

To drive gender inclusion, and ultimately attain equality, there’s a strong call for private organisations, who are the major employers of labour, to make the initiative part of their corporate value.

One of the organisations visibly implementing this in Nigeria is MultiChoice. Beyond the media attention that gender equality attracts yearly during this period, the company has displayed a full commitment to the course through top management appointments and content focus.

Women in key positions

MultiChoice Nigeria has been a vivid example of organisations giving women opportunities at top management level. Key appointments in recent years attest to this. “We have brilliant and hardworking women as heads of some of our most important operations at MultiChoice. Our senior management team is of an almost equal gender split,” said MultiChoice West Africa CEO, John Ugbe.

MultiChoice’s entertainment business is content-driven, and notably, this key department for the West African market, is headed by a distinguished woman, Dr. Busola Tejumola, who was recently elected as a distinguished member of the International Academy of Television Arts and Science.

MultiChoice Nigeria has also proven to be a workplace for career growth and development for women, with the Executive Head; DStv Media Sales, Doris Ohanugo, as a perfect example. Ohanugo joined MultiChoice in 2012 as the Sponsorship Manager, DStv Media Sales, and was later promoted to the position of Regional Sales Manager, a role she occupied until her appointment to the current post in 2022.

Another testament to career growth opportunities for women at MultiChoice is Caroline Oghuma, the Executive Head, Corporate Affairs, MultiChoice West Africa. Oghuma rose to the post in 2017, after serving as the PR Manager, DStv for three years.

Female Sports Coverage

In addition to providing equal workplace opportunities for women, MultiChoice has also shown commitment to celebrating women’s strides and achievements in sports. The SuperSport “Here For Her Campaign”, which ran across the SuperSport channels for most of 2023 is still fresh in memory. The campaign drew audiences’ attention across Africa to exciting women’s sporting events throughout the year.

To drive home the message, MultiChoice unveiled an African female football icon, Asisat Oshoala, as brand ambassador, as part of the campaign. The climax was the FIFA Women’s World Cup, for which MultiChoice provided a robust broadcast on SuperSport. The company also made the coverage a unique experience for female staff, by ensuring that the entire coverage crew for the tournament in Australia, was made up of women. “We believe this provides them the exposure and privilege that comes with this special showcase of women’s football,” Ugbe said, while speaking on the deliberate move.

MultiChoice Nigeria is proving a good example of an inclusive workplace for women and more corporate firms will need to imbibe the culture if the world is to attain gender equality goals.

Through strategic top-level appointments, a culture of internal career growth for women, and a groundbreaking focus on female sports coverage, MultiChoice proves that genuine gender inclusion is not merely an aspiration but an integral part of its corporate ethos. As the world grapples with the imperative of achieving gender equality goals, MultiChoice Nigeria stands as an exemplary organisation that supports the path towards a more inclusive and equitable future.

Special Report

Stanbic IBTC Pension Managers Inspires Women to Shape the Future

by Women Times on August 23, 2023

Undoubtedly, women’s empowerment has emerged as a potent catalyst, igniting positive change and reshaping the narrative surrounding women’s roles in society. This transformative shift has revolutionised the lives and contributions of women, enabling them to unleash their full potential in fostering societal growth, nurturing thriving economies, and creating sustainable livelihoods.

According to a United Nations Women publication, although women’s economic empowerment boosts productivity and increases economic diversification, in addition to other positive development outcomes, globally, over 2.7 billion women are still legally restricted from having the same choice of jobs as men. The trajectory of female emancipation is a necessary revolution.

Stanbic IBTC Pension Managers recognises the potential for greatness possessed by every woman armed with the right tools and orientation, and as part of its long-standing commitment to women empowerment and development in Nigeria, the organisation put together the just concluded third edition of the Ladies At The Table Empowerment Series (LATTES 3.0) themed: “The Woman of the Future,”.

The event brought together a diverse group of influential keynote speakers, panellists, and workshop facilitators who shared their experiences, knowledge, and insights on various topics affecting women. From emerging trends in entrepreneurship to navigating corporate leadership, the attendees had the opportunity to learn from industry leaders who are championing change and making significant contributions to their respective fields.

One of the highlights of LATTES 3.0 was the dynamic panel discussions that focused on critical challenges faced by women in today’s world. These sessions addressed gender bias, work-life balance, personal development, and financial empowerment.

The discussions provided a platform for engaging conversations and helped to create a supportive network among attendees, facilitating collaborations and mentorship opportunities.

The panel discussion at LATTES 3.0 featured distinguished speakers such as Dr Omolola Salako, founder of Sebeccly Cancer Care and Pearl Oncology Specialist Hospital; Tobi Ayeni, founder of MissTechy; and Solape Akinpelu, co-founder and CEO of HerVest. These accomplished women shared their knowledge, stories, and actionable tips for success as working women.

During the panel discussion, the speakers highlighted that empowering women directly impacts socio-economic progress. When women have access to education, employment, and economic resources, they can contribute to the growth and development of their communities.
The woman of the future understands the pivotal role of work-life balance in pursuing holistic well-being. She prioritises essential aspects such as self-care, family, and personal growth. Women can attain a more sustainable and fulfilling future by fostering a healthier work-life integration.

Speaking at the event, Olumide Oyetan, Chief Executive, Stanbic IBTC Pension Managers, described LATTES as a critical initiative that unveils a new dawn for women empowerment in Nigeria. He noted that the Nigerian woman holds multiple roles in her family, career, politics, and society. Being conscious of these roles enables women to cultivate a creative mindset and embrace diverse responsibilities that prepare them for the future.

Juliet Ehimuan, Director of Google West Africa, equally noted in her keynote address that the future belongs to women who dare to dream big and defy societal expectations. She admonished women to harness the power of technology to create the future they envision.

Juliet states, “Women must wholeheartedly embrace the many opportunities with the transformative potential to propel their personal and professional growth to new heights. By actively seeking these opportunities, women can expand their knowledge, broaden their skill sets, and cultivate the confidence necessary to navigate the ever-evolving landscape of life and work.”

In addition to the panel sessions, LATTES 3.0 featured interactive workshops that equipped women with practical skills and tools to enhance their personal and professional growth. The workshops covered various topics, including leadership development, financial management, negotiation strategies, and leveraging technology for career advancement. These hands-on sessions empowered the attendees with actionable knowledge and enabled them to build confidence to seize new opportunities.

Furthermore, the event celebrated and recognised outstanding women who embody the spirit of resilience, determination, and excellence. The event included an award ceremony that honoured women who have made significant contributions to their industries and communities, serving as role models for aspiring leaders. By spotlighting these women’s achievements, LATTES 3.0 inspired attendees to dream big and pursue their aspirations, knowing they have the support and encouragement of a vibrant community.

This event served as a catalyst for change, encouraging women to challenge societal norms, seize opportunities, and embrace their role in shaping a more inclusive and diverse future. Through engaging discussions, interactive workshops, and recognition of outstanding accomplishments, LATTES 3.0 created an empowering environment that will continue to inspire participants long after the event concludes.

Special Report

Nigeria in Transition

by Women Times on June 12, 2023

Democracy day is June 12, a national public holiday in Nigeria. It marks the day the military handed over power to an elected civilian government in 1999, marking the beginning of the longest continuous civilian rule since Nigeria’s independence from colonial rule in 1960.

Speaking on the journey since restoration to democracy and commemorating the day; Khadijah Okunnu-Lamidi, a Presidential Aspirant in the just concluded 2023 elections expresses the importance of electoral participation and her views on

‘NIGERIA IN TRANSITION’

Excerpt from conversations with her:

“The walk to democracy is hard and never done. All great nations are built with intentionality and a collective psychological contract for peace.

I stand with a heart full of gratitude for our leaders of fore who brought us out from political terrains resembling gestapo regimes and managed to offer us alternative freedoms otherwise bought with blood and the lives of our fellow people.

Fellow Nigerians, we mustn’t forget the errand! The errand is a burning desire and determination for improved welfare of the people. A desire for fair & even handed policies where everyone has a stake. We must amongst ourselves craft corresponding opportunities as well as community moral monitors. It is always a great time in history to galvanize a National thinking, where we strive towards a less individualistic larger society.

A United Nigeria is the solution. One that has a workable, operatable model of promise.

⁃ a promise of a safe nigeria

⁃ A promise of hope & future to our children

⁃ And a government that doesn’t steal from us

To all the leaders across the country, Nigerian leadership is essential to keeping us safe and our economy growing in the years ahead. It would be a dangerous mistake for you/us to abandon our responsibilities. We must fight to inspire, educate and empower women to become active participants in the political process; women’s issues are everyone’s issues. We must coordinate our actions to address economic insecurity, specifically youth un and underemployment, gender inequality, child labor, cybersecurity, pension fraud, traditional institutional management, food exports, housing plans, empowered local governments, maritime laws, power regulation timeline and debt capitalization, taxation and forex roadmaps. The security frameworks, interventions and welfare of youth foot soldiers. All to buffer value from harnessed capacity.

Democracy is our privilege; our rights to defending freedom, championing opportunity and the expression of liberties with dignity.

It depends on open and vibrant civic space in which we all can advocate our rights without discrimination. It also enthrones us with the responsibility of unburdening future generations unborn of the tasks of inclusive growth, national integration and accountable workable plans all while adapting and collaborating for effective ordinance. Today marks the continuity of our individual and collective sovereignty as a state for the purposes of legal and constitutional privileges of the office of the citizen. The function of government is to protect the voices and dignity of all citizens. These are the real dividends of democracy.

Happy democracy day!”

– Khadijah Okunnu-Lamidi is a social impact entrepreneur and Founder, SLICE MEDIA GROUP.

Special Report

Princess Miriam Joins 10th Assembly Top Four Race on Gender Inclusion

by Women Times on May 12, 2023

It has been reckoned globally that the immense contribution of women in the socio-economic advancement of the continent can’t be over emphasized.

This and many more are the reasons for the need to include women in administrative roles for sustainable development in the country.

The Nation’s National Assembly being in it’s 10th Assembly, are on the verge of electing notable lawmakers to direct its affairs for the roles of Speaker, Deputy Speaker, Majority Leader, Deputy Majority leader, Chief Whip, Deputy Chief Whip to mention a few, and recently the National Working Committee of the ruling party APC endorsed Hon. Tajudeen Abbass (Kaduna) and Hon. Benjamin Kanu (Abia) as Speaker and Deputy Speaker respectively.

This move has not gone well with some lawmakers, thereby asking the NWC to seek for deep consultation.

This move by the party to select those that will steer the leadership positions in the Federal house of Representatives seem to have thrown up dissenting voices that are bent on rocking the boat and thereby going against it’s party approved candidates to elect those they seem as right for their interest.

In this ensuing drama in the house amongst Members elect of the lower Chambers of the assembly, a woman from Imo state by name Rt Hon Princess Miriam Onuoha seems to be the only female lawmaker poised to make a good impression for good governance in leadership as she has spoken to be considered for a spot in the top four of the House leadership as who gets what hots up.

The agitation for women to be considered for the top 4 position at the National Assembly became paramount and a necessity for the sake of gender equity.

And one of such women is RT Hon. Princess Miriam Onuoha representing Okigwe North at the House of Representative.
She is the only female Lawmaker from South East and South South elected to serve in the incoming 10th Assembly to be inugurated in June.

She earlier made made her aspiration known for the post of Speaker of the 10th Assembly a month ago but chose to abide by party laid down decisions to choose whom they selected to lead the House.

A ranking member by all means, Rt Hon Princess Miriam has displayed significant character, indepth legislative knowledge and indeed a bold voice in the affairs of the House of Representatives since she was continued to play vital roles in matters affecting the legislative house and the country at large, little wonder the call of service of her fatherland is about to take her higher in her pursuit of delivering good governance to her constituents and the Nation at large.

Her appointment into the House Leadership will in no small way, contribute significantly to inclusive governance and National development as many women are frowning at the level of being under represented at all tiers of governance in the country.

RT Hon. Princess Miriam is ready to bridge that gap and discharge her duties diligently to the admirations of the citizens.

The incoming 10th Assembly, will find in her qualities it needs to pursue a cohesive leadership as required in sane climes, where women are given a voice to speak out for their consittuents.

It is also on this vein of gender equality as highly recommended by UN that a coalition of over 231 women organization, under the umbrella of Womanifesto demanded the inclusion of women in the leadership of the 10th Assembly.

A woman like RT Hon. Princess Miriam if called to become one of the members of House Leaders will represent about 50% of women in the country, which will serve as a matter of equity and social inclusion.

This move if implemented will surely sooth the mindset of women groups in the country and encourage more women participation in the politics.

Record has it that in the Nigeria’s 24years of democracy, no woman has become Senate President nor Deputy Senate President.
It was Hon. Patricia Etteh who in 2007 was elected Speaker of the House of Representatives, while Hon. Mulikat Akande became the first female Majority Leader at the National Assembly.

The call for women inclusion among the Top 4 at the 10th Assembly has began and RT Hon. Princess Miriam Onuoha is best qualified for any of the slots available to her.

A brief foray into her Educational history shows that she also attended Aquinas Model Secondary School Osu, where she got her Senior Secondary Certificate. She proceeded to study at the University of Lagos and graduated with a Bachelors Degree in Estate Management.
She attended the University of Abuja and graduated with a Master’s Degree in Environmental Planning and Protection ( MEPP).

RT Hon. Princess Miriam Before she got into the Federal house of representatives served as a Senior Special Assistant to the Governor of Bayelsa State on International Development Cooperation amongst other previous political engagements.
She was also a Board member of the Nigerian Tourism Development Corporation ( NTDC) She was a member of State Implementation Committee ( Subsidy Reinvestment Program Sure-P) Community Services, Women and Youth Employment Scheme: a task which earned her the name – MAMA SURE P.

RT Hon. Princess Miriam Odinaka Onuoha was elected on the 25th January 2020 on the platform of All Progressives Congress (APC) into the House of Representatives, representing Okigwe North Federal Constituency. During her first tenure in the Green Chambers, she was the maiden House Committee Chairman on persons with Disabilities and Special Needs, she sponsored many Impactful Motions and Bills, one of which is the establishment of Federal College of Nursing, Midwifery, and Health Sciences, Isiala Mbano LGA, Federal College of Horticulture Okigwe , Federal Medical Centre Okigwe all at the Senate for concurrence and Presidential assent.

The female lawmaker endeared herself to her constituents, by offering robust and visibly impactful representation to them. Little wonder, they overwhelming returned her for another tenure in office on the 25 of February 2023,

Indeed this Amazon who is the lone voice for all female politicians in the Federal House of Representatives from the South East has a lot to offer in line to service delivery to the growth of the Nation, and what better way to reward excellence than to ensure that her elevation into the leadership of the lower Chambers is given utmost priority.

Let the Amazon fly.

Kingsley Obiegbu (K-Zone) writes from Abuja

Special Report

The Exciting Relationship Between Women and Mobile Money in Africa, Expert Shares Insights

by Women Times on March 23, 2023

By Rashi Gupta, Group Chief Operating Officer at MFS Africa

The success of mobile money in Africa is well known. If you’ve paid any attention to the continent’s financial and technology spaces over the past decade or so, you probably won’t be surprised to learn that it accounts for around 70% of the world’s US$1 trillion mobile money value. You’d probably also be unsurprised to learn that in Kenya, the country that effectively kick-started Africa’s mobile money revolution, mobile money transactions now account for 56.8% of GDP. What you might not know is that mobile money has long played (and continues to play) an important role in empowering women across Sub-Saharan Africa.

That’s important because, despite gains in representation (in 11 African countries, women hold over a third of parliamentary seats, more than in Europe), gender inequality remains stark across Africa. While there are obviously differences from country to country, women throughout the continent fare worse than their male counterparts in a number of measures, including wages, investment, access to capital, and education.

Of course, mobile money can’t fix all of those issues on its own. That requires serious investment as well as shifts in policy and societal attitudes. But it can play a significant role in making life better for women across the continent, especially when it comes to financial inclusion.

Taking care of business

That’s not just conjecture either. Research conducted on behalf of the World Bank shows just how substantial the impact has been. It notes, for example, that mobile money has enabled Kenyan women to move away from subsistence farming and towards business and retail, helping alleviate poverty in the country.

The research further notes that, for individuals and households, mobile phones can help reduce transaction costs, lower travel costs, improve welfare by smoothing unexpected income shocks, increase security, and facilitate remittances.

Perhaps the most significant impact, however, lies in what mobile money can do for female entrepreneurs.

Using mobile money leads to a 19.8% increase in the likelihood of female-led businesses receiving investment from outside sources. Given that the average capital investment by female-owned firms is more than six times lower than the average for male-owned firms in Africa, that’s especially critical.

That same World Bank research shows that such female-owned businesses are then more likely to invest that money in fixed assets and their business’s expansion, more likely to offer credit to customers, demand credit, and have better relationships with suppliers

A state of constant evolution

It’s also worth noting that mobile money has evolved considerably since it landed on the African continent, further enhancing its ability to empower women.

Advances in interoperability, for example, mean that it’s easier than ever for people and businesses on different mobile money systems and in different countries to send and receive money. That has massive potential benefits for female entrepreneurs as it allows them to sell their products across borders without having to rely on traditional international ecommerce infrastructure that can be costly, resource intensive, and require business owners to travel away from home on a regular basis using unsafe or unreliable modes of transportation. Unlocking new markets is vital for any business’s ability to scale and grow.

In the coming years, mobile money will continue to evolve in new and innovative ways. And if history is anything to go by, then women will embrace and benefit most from those advancements.

Breaking barriers across borders

That’s because financial inclusion is the most effective way of reducing inequalities. That’s especially true for women. And few technologies have fostered that kind of inclusion as successfully as mobile money has. It has given unbanked communities and people in remote and rural areas the kind of access to financial services that would’ve taken far longer if they’d had to rely on traditional financial institutions. The fact that it’s had such a profound and lasting impact in elevating women across the continent should, therefore, never be underestimated.

Special Report

Women in Public Relations: Thoughts for International Women’s Day 2023

by Women Times on March 8, 2023

By Elvis Eromosele

Every day is public relations day. This is because the business of strategy and planning, communications and positioning never sleeps or stops. March 8, International Women’s Day, a day set aside to celebrate women, is a good time to recognize the role of women in public relations practice and the opportunity for growth.

You would agree that public relations is an exciting and challenging field, one that offers a variety of opportunities for women to grow and thrive. It is equally engraced and enriched through the practice of women.

While it is true that women in public relations face unique challenges, there are also many opportunities for women to contribute, excel and make a significant impact.

My goal is to explore opportunities for growth in the field of public relations for women, with a particular focus on the skills and qualities that women bring to the table.

One of the biggest opportunities for growth in public relations for women is the increasing demand for diverse voices and perspectives. According to a recent survey by the Public Relations Society of America (PRSA), diversity and inclusion are among the top trends that are shaping the public relations industry. This means that companies and organisations are looking for public relations professionals who can bring a fresh perspective and a diverse range of experiences to their work.

Also, the reality is that women are uniquely positioned to meet this demand for diversity and inclusion in public relations. Women bring a range of experiences and perspectives to the table, and they are often skilled at building relationships and communicating effectively with a variety of stakeholders. These skills are particularly valuable in the field of public relations, where building and maintaining relationships with the media, clients, and other stakeholders is essential.

Another opportunity for growth in public relations for women is the increasing focus on social media and digital communications. According to a report by the Pew Research Center, women are more likely than men to use social media platforms like Facebook and Instagram. This means that women in public relations are well-positioned to help companies and organisations navigate the complex world of social media and digital communications.

In addition, women are skilled at storytelling and creating engaging content, which is essential in the field of public relations. Women are often natural storytellers, and they have a talent for creating content that resonates with their target audience. This skill is particularly valuable in the digital age, where creating compelling content is essential for engaging audiences and building relationships with stakeholders.

Furthermore, there are many opportunities for women to take on leadership roles in the field of public relations. According to a recent report by PRWeek, women make up a significant portion of the public relations industry, but they are underrepresented in leadership positions. This means that there is a significant opportunity for women to step up and take on leadership roles in the field. Many women are already taking up this challenge.

Aside from everything else, women tend to excel at multitasking, managing multiple projects and clients simultaneously, and navigating complex situations with tact and diplomacy. These skills are essential for success in the public relations industry, where professionals are often juggling various responsibilities and work in high-pressure environments.

Undoubtedly, with a focus on developing leadership skills and taking advantage of the opportunities available, women in public relations can achieve great success and make a meaningful contribution to the industry.

As we celebrate the achievements of women today, it is also a call to action to create more opportunities for women to succeed as entrepreneurs, leaders, and changemakers.

I salute every woman in public relations. Thank you for your contributions. Specifically, I’ll love to mention the best public relations strategist that I know, Funmi Onajide. She is a teacher, mentor, and coach. Thank you for ALL that you do.

Happy International Women’s Day 2023!

Elvis Eromosele, a Corporate Communication professional and public affairs analyst lives in Lagos.

Special Report

Sub-Saharan Africa Made Steady Progress in Addressing Gender Imbalance in Project Management-PMI Data Shows

by Women Times on March 8, 2023

Women hold significantly fewer jobs than their male counterparts, despite global equality movements and diversity, equity, and inclusion (DE&I) programs taking hold in the workplace. According to the International Labour Organisation, the global labour force participation rate for women is just under 47%, compared with 72% for men. This gender gap in employment is even starker in project management, where male project managers outnumber female project managers by 3:1, according to recent research from Project Management Institute.

In a sector marked by a talent shortage, the statistics point to underutilisation of skills women bring to the Project Economy and the loss of diversity in a male-dominated environment. PMI’s Talent Gap report predicts that the number of jobs requiring project management-oriented skills, from economic growth to retirement rates, will create a global need for 25 million new project professionals by 2030.

To better understand the current state of women in project management and where opportunities exist for female workers and organisations, PMI looked at data from over 1,900 female project professionals who responded to the PMI Annual Global Survey on Project Management in 2022.

The gender gap in project management is universal. Male project professionals outnumber females in every region worldwide, but the disparities are most significant in the Middle East and North Africa, Asia Pacific, and South Asia. Gender gaps are lowest in North America, sub-Saharan Africa, and China.

While women have advanced in the sector over the past few decades, George Asamani, MD, sub-Saharan Africa, PMI, encouraged more women to take advantage of the gains that stem from certifications. “While there is a glaring disparity which has immediate negative implications for project teams, 88% of project professionals say having diverse project teams increases value. Workplace gender equality is not just about inclusivity, it also has a compelling commercial imperative.”

In industries like telecom, information technology, construction, transportation/logistics, energy, aerospace, manufacturing, automotive, and consulting, male project managers outnumber females by more than 50%. Healthcare is the only industry where the gap is less than 20%.

“Women in project management must not be a numbers game. While it is important to have more female representation, we need to look at how we can build capacity and create opportunities for education and training and for women to take on leadership roles. We have a thriving volunteering community in our Chapters across 21 countries in the region that advocates for more women in project management and actively nurtures and supports the wealth of talent and enthusiasm through networking, events, town halls, and webinars,” adds Asamani.

PMI’s global snapshot shows that male project managers outnumber their female counterparts worldwide and, in every sector, but the gaps differ significantly by region and industry. The report also found that women earn less than men and are slightly less likely to have a project management certification or degree. While there are fewer women in the project workforce, they are slightly less likely than men to have a leadership role.

According to the United Nations, women earn about 20% less than men for work of equal value. For female project managers, the pay gap in most countries is below the global average but significant. According to PMI’s most recent salary survey, female project managers earn less than male project managers in every country surveyed.

In Nigeria, the salary difference between the female and their male counterparts is 9%.

“Stimulating dialogue on female representation in the workplace, especially on occasions like International Women’s Day, is crucial to driving awareness. Achieving gender balance in the sector won’t happen by accident. The Women in Project Management report offers hard evidence of where the gaps are and should help organisations take deliberate and strategic actions to fill those,” says Ifeanyi Francis Shokoya, North Branch Lead, PMI Nigeria Chapter.

“Agenda 2063 is Africa’s blueprint and master plan for transforming Africa into the global powerhouse of the future. And achieving the goals therein rests on successful management of the flagship projects. Organisations need to be intentional about building inclusive workplaces. We can and must do better.”

On a positive note, despite the gaps in earnings and certification, data shows the disparity in leadership roles is relatively tiny. 21% of women report some level of management role, compared to 23% of men. Leadership positions include PMO director, portfolio manager, product manager, functional manager, and development manager.

While the total number of female managers is still significantly lower than that of male managers due to the overall gender disparity in the profession, this data shows that women are being provided opportunities to advance their careers and contribute at more strategic levels within organisations. This opportunity to move into leadership is a selling point hiring managers should emphasise when seeking to recruit more women into project management roles.

“The lifeblood of decision-making is data. We hope organisations use the findings to move the needle on female representation in project management,” concludes Asamani.