Women of Substance - Women Times

Toju Egbebi Appointed Nestlé Nigeria’s Corporate Communications and Sustainability Manager

by Women Times on October 29, 2026

By Prosper Mene

Nestlé Nigeria has appointed Toritseju (Toju) Egbebi as its Corporate Communications and Sustainability Manager, effective 1 November 2026. She will take over from Victoria Uwadoka, who is retiring after ten years with the company.

Egbebi, currently the company’s Corporate Affairs Manager, brings 18 years of experience in public relations and corporate communications across the technology, financial services and consumer goods sectors. At Nestlé Nigeria, she has helped strengthen the company’s corporate reputation, public affairs and stakeholder engagement.

Her work through the Nestlé for Good platform has supported greater awareness of the company’s investments in healthier nutrition, thriving communities and environmental sustainability. She has also helped build strategic partnerships with media and other stakeholders.

Uwadoka leaves a decade-long contribution to Nestlé Nigeria’s communications and sustainability work. She played a central role in strengthening the company’s reputation and stakeholder relationships, while advancing its Creating Shared Value agenda.

Her leadership supported initiatives spanning nutrition, youth empowerment, agriculture, water stewardship, environmental responsibility and community development. She also championed employee engagement and helped make complex corporate and sustainability priorities clearer and more accessible.

Outside Nestlé, Uwadoka has contributed to Nigeria’s communications profession through industry leadership, advocacy and mentorship. She has championed strategic communications as a force for business and societal progress.

Commenting on the transition, Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria, said:

“Victoria has made an important contribution to Nestlé Nigeria over the past decade, and we are deeply grateful for the leadership, professionalism and commitment she has brought to our business and the communications profession. We wish her every success in this next chapter.

“As Toju takes on this responsibility, I have every confidence in the experience, judgement and energy she brings to the role. Strong communication and stakeholder engagement are fundamental to building trust and advancing our purpose, and I am confident she will continue strengthening these relationships while helping us demonstrate the positive impact of our business in Nigeria.”

Career

History Made: Olamide Ehinfun-Adekunle Becomes Youngest Female SAN in Nigeria at 40

by Women Times on October 19, 2026

By Prosper Mene

Nigeria’s legal profession has recorded a historic milestone as Olamide Mojigbotoluwa Ehinfun-Adekunle has been elevated to the Inner Bar, becoming the youngest female Senior Advocate of Nigeria in history.

At 40, she has attained the prestigious rank of Silk, a title reserved for lawyers who have distinguished themselves through exceptional advocacy, integrity and contribution to the development of law.

Ehinfun-Adekunle, MCIArb, is a Partner at the renowned law firm Afe Babalola & Co. (Emmanuel Chambers). With over 14 years of legal practice, she has built a reputation in complex litigation, commercial dispute resolution, strategic legal advisory and international arbitration.

Her journey to the Inner Bar is backed by a strong academic and professional foundation. She holds a Bachelor of Laws (LL.B) from Obafemi Awolowo University, Ile-Ife, and a Master of Laws (LL.M) in International Trade Law from the University of Leeds in the United Kingdom.

Before joining Afe Babalola & Co. as a Partner in September 2013, she worked at D. D. Dodo & Co. and served at the Nuhu Ribadu Campaign Organisation.

The Senior Advocate of Nigeria rank is the highest distinction in the Nigerian legal profession, conferred on advocates of the Supreme Court who have demonstrated outstanding legal ability and leadership. Ehinfun-Adekunle’s elevation at 40 breaks a long-standing ceiling and sets a powerful precedent for young women across the Bar and beyond.

Her achievement is being celebrated as more than a personal win. It is an inspiring signal to the next generation of female lawyers that the highest levels of the profession are within reach.

Career Uncategorized

Double First-Class: Stephanie and Isabel Offor Graduate Top of Their Classes in the UK

by Women Times on September 4, 2026

By Prosper Mene

This year, the Offor family had double the reason to celebrate.

Sisters Stephanie and Isabel Offor both graduated with first-class honours in the UK — Stephanie from the University of Leicester with a degree in Mechanical Engineering, and Isabel from Nottingham Trent University with a degree in Law with Business.

Stephanie’s path to first-class was marked early. During her placement year, she won the 2025 Goldsmith Prize for outstanding performance. She has since taken the next step in her career, joining Caterpillar — the world’s largest manufacturer of construction and mining equipment — as a Manufacturing Engineer.

Isabel also stood out in a competitive field. She was one of just 11 students out of a cohort of 47 to graduate with first-class honours in Law with Business at Nottingham Trent.

The achievement is significant given the current UK academic landscape. According to recent data, first-class degree rates dropped to 28.8% in 2023–24, down from 37.7% in 2020–21, making top honours more competitive than ever.

“An Incredibly Rare Academic Double Feat”

For their family, friends, and community, the news was both emotional and surreal.

Their father, Mr. Chidi Offor, said he had heard they were on track, but it only felt real when the official letters arrived from the universities.

Their mother, Mrs. Oluchi Offor, said her daughters had given her “wings to fly.”

Ogo Ogbata, Director at Creativity and Sense Consulting, who attended the celebration, called it a rare milestone:

“Having two sisters graduate with first class honours in entirely different, rigorous disciplines — Mechanical Engineering and Law with Business — is an incredibly rare academic double feat. Their success speaks of resilience, sacrifice, and the power of believing that dreams can be reached.”

The Offor sisters’ achievement has resonated far beyond their home. It has become a moment of pride for church communities, cultural groups, and wider Nigerian and UK networks who watched them grow.

For Isabel, the message is clear: “Dream boldly, work hard, and never let anyone make you feel inadequate.”

Stephanie is already building her career at Caterpillar, while Isabel steps into the world with the same grace and determination that earned her top honours.

Two sisters. Two disciplines. Two first-class degrees. One shared story of excellence.

Congratulations to Stephanie and Isabel Offor.

Award

Rolex Honours Nigerian Conservationist Rachel Ikemeh for protecting Niger Delta wildlife

by Women Times on July 3, 2026

By Prosper Mene

Nigerian conservationist, Rachel Ikemeh has been named a recipient of the 2026 Rolex Awards for Enterprise, one of the world’s most prestigious honors for individuals driving positive change.

Ikemeh was recognized for her groundbreaking work protecting endangered wildlife and restoring ecosystems in the Niger Delta, a region long affected by oil pollution, deforestation, and biodiversity loss.

As founder of the South West Niger Delta Forest Project, Ikemeh has spent over a decade working with local communities to safeguard the critically endangered Niger Delta red colobus monkey and other threatened species. Her approach combines scientific research, community education, and sustainable livelihood programs that give residents alternatives to bushmeat hunting and illegal logging.

The Rolex Awards, announced Thursday, celebrate pioneers whose projects improve lives or protect the natural world. Ikemeh is among five global laureates selected this year from thousands of applicants.

“I dedicate this award to the people of the Niger Delta and to the forest guardians who risk everything to protect our natural heritage,” Ikemeh said. “This recognition shows that local action can have global impact.”

With the award’s funding and support, Ikemeh plans to expand her conservation training centers, strengthen anti-poaching patrols, and scale up reforestation efforts across the delta.

The Rolex Awards jury praised Ikemeh for “demonstrating how community-led conservation can reverse environmental damage while empowering people.”

Her win makes her one of the few Nigerians to receive the award since it was established in 1976. Conservation groups across Nigeria have hailed the recognition as a major boost for environmental protection in the country.

Award

AXA Mansard’s Omowunmi Mabel Adewusi Honoured with Lifetime Achievement Award at HR Expo Africa

by Women Times on May 25, 2026

The General Counsel and Human Resources Director of AXA Mansard Insurance Plc, Omowunmi Mabel Adewusi, has been honoured with the Lifetime Achievement Award at HR Expo Africa, recognising her exceptional contributions to human resources and her lasting influence on organisational growth and people management.

According to HR Expo Africa, the award celebrates her outstanding contributions to the human resources profession and her continuous impact on developing people-focused strategies and cultivating organisational culture throughout her career.

HR Expo Africa is a leading platform that honours excellence in human capital development, recognising individuals and organisations that have made measurable progress in improving workplace practices and people management.

Over the years, Omowunmi has significantly contributed to strengthening AXA Mansard’s approach to human resources through initiatives focused on employee engagement, leadership development, talent retention, and organisational effectiveness. Her leadership has helped foster a culture of growth, high performance, inclusion, and well-being among employees.

On receiving the award, Adewusi expressed her appreciation, saying, “This recognition reflects the work we are doing in creating environments where people can grow, thrive, contribute meaningfully, and perform at their best. It is a shared achievement across our teams and leaders I have had the privilege to work with throughout my career.”

Also commenting on her achievement, AXA Mansard’s CEO, Kunle Ahmed, congratulated Adewusi, highlighting her critical role in shaping a positive and productive workplace. “Omowunmi’s leadership has been instrumental in shaping a workplace that supports both performance and wellbeing. We are excited that she’s being recognised internationally for this consistency and her impact in driving business success,” he said.

Career Entertainment

Brandy Slays the Spirit Tunnel in a Striking Lime Green Suit on The Jennifer Hudson Show

by Women Times on April 17, 2026

By Prosper Mene

Burbank, California – April 17, 2026

When Brandy stepped into the iconic Spirit Tunnel on The Jennifer Hudson Show, she didn’t just walk, she danced. Dressed head-to-toe in a show-stopping monochrome lime green suit, the R&B legend lit up the Burbank studios with effortless star power, turning what’s already one of TV’s most joyful entrance segments into an unforgettable moment.

For a few glorious seconds, all eyes were on the vibrant citrus shade as Brandy grooved her way through the cheering tunnel. She twirled with grace, pointed toward the camera, moved her hands to the rhythm of the crowd, and placed a hand over her heart in genuine appreciation. The audience erupted into a custom welcome song: “Brandy’s at JHud! Hey! Love everything you do!” The energy was electric — and social media instantly agreed. Fans flooded the comments with praise, calling the look “stunning” and declaring, “Neon green on brown skin will ALWAYS do it.”

The oversized double-breasted blazer and matching wide-leg trousers created a sharp, powerful silhouette that moved beautifully with every step. She completed the look with oversized gold disc earrings, a sleek chin-length bob with flicked-out ends, and soft, clean makeup featuring a winged liner and neutral lip — the perfect balance of bold and elegant.

Brandy was on the show to promote her highly anticipated memoir Phases, which recently soared to No. 1 on the New York Times Best Sellers list shortly after its release. In a heartfelt conversation with Jennifer Hudson, she opened up about her journey through fame, reflecting on everything from her iconic first meeting with Whitney Houston to the challenges of growing up in the spotlight, reclaiming her voice, and finally telling her full story on her own terms. The two icons also shared a full-circle moment, recalling their very first meeting during American Idol days years ago.

The Spirit Tunnel entrance perfectly captured the celebratory spirit of the episode — a reminder of why Brandy remains “that girl” after three decades in the industry. From her groundbreaking roles to chart-topping hits and now her deeply personal memoir, she continues to inspire with authenticity and resilience.

Fans and fashion watchers alike are still buzzing. One thing is clear: when Brandy shows up, she shows out — and in lime green, she absolutely slayed. The internet (and the Spirit Tunnel) couldn’t get enough.

Grant Career

Busha Empowers Female Founders With 6 Million Naira Grant Through Beauty Hut Africa Initiative

by Women Times on April 17, 2026

By Prosper Mene

In a bid to boost women-led entrepreneurship in Nigeria’s booming beauty sector, digital finance platform Busha has awarded a total of ₦6 million in equity-free grants to three innovative female founders.

The funding was disbursed through the second edition of the Beauty Hut Africa Women’s Grant Initiative, which wrapped up with a high-energy live pitch event on Saturday, April 11, 2026, at the Ecobank Pan-African Centre in Lagos.

Five shortlisted female entrepreneurs took the stage before a distinguished panel of judges, pitching their business models with passion and precision. The judges—Subuola Oyeleye (Founder of Beauty Hut Africa), Bobe Badaki (Head of West Africa at Uncover), Omolara Dada (Product Marketing Manager at Busha Business), and Abimbola Akerele (Founder of The Nail Boutique)—evaluated entries based on innovation, scalability, market impact, and overall potential.

The winners are:

1st Place – Inveo Labs, founded by Magdalene Ekanem

2nd Place – Tulivu Fragrance

3rd Place – SavedSkin Cosmeceuticals

The grants will fuel product development, research and development (R&D), market expansion, and operational scaling for these beauty brands, helping them move from early-stage growth to sustainable, continent-wide impact.

Subuola Oyeleye, Founder of Beauty Hut Africa, said: “This grant initiative was created to bridge a real gap for women in the beauty industry—access to funding, visibility, and the right support systems to grow. The level of innovation and resilience we have seen from these founders is incredibly inspiring, and we are proud to have partnered with Busha to help bring their vision to life. This is just the beginning of what we believe will be a new wave of scalable, women-led beauty businesses in Africa.”

First-place winner Magdalene Ekanem of Inveo Labs added: “Winning this grant is a milestone for Inveo Labs. Beyond the funding, this platform has given us valuable visibility and affirms the relevance of our work. This support will be directed toward advancing our R&D, expanding our testing infrastructure, strengthening claim substantiation, and further expanding our already existing foundation for high-performance product development.”

The Beauty Hut Africa Women’s Grant Initiative, now in its second year, is designed specifically for women founders or co-founders in the beauty space across Nigeria. With a total grant pool of ₦6 million, it provides not just capital but also mentorship, industry exposure, and strategic support, resources many female entrepreneurs have historically struggled to access.

For Busha, the partnership aligns with its Social Impact Initiative under the Empowerment Pillar. The company, Nigeria’s first SEC-licensed digital asset exchange with over one million users across Nigeria and Kenya, continues to expand its footprint in financial inclusion. Through Busha Business, it offers digital financial tools and infrastructure that help SMEs and high-potential founders scale faster.

Nigeria’s beauty industry remains one of the continent’s most dynamic sectors, driven by rising consumer demand, e-commerce growth, and global interest in African beauty solutions. Yet, access to early-stage capital continues to be a major barrier for women founders. Initiatives like the Beauty Hut Africa Women’s Grant are helping close that gap, one empowered business at a time.

Busha and Beauty Hut Africa have signalled that this is only the start of deeper collaboration aimed at nurturing Africa’s next generation of beauty entrepreneurs. Applications for future editions are expected to open later in the year.

Career

Zedcrest Appoints Simbiat Bada as Managing Director of Stockbroking

by Women Times on April 16, 2026

By Prosper Mene

Zedcrest Group, a leading Nigerian financial services institution, has announced the appointment of Simbiat Bada, ACS, ACA, as Managing Director of its stockbroking arm, Zedcrest Securities. The Board-approved appointment, which is subject to regulatory approval by the Securities and Exchange Commission (SEC), strengthens the group’s capital markets capabilities following its 2024 acquisition of RMB Nigeria Stockbrokers.

The announcement was made by Group Managing Director Adedayo Amzat, CFA, during a media parley at the company’s head office in Lagos.

“Bada’s appointment reflects Zedcrest’s commitment to deepening its expertise in securities trading and delivering superior execution, advisory, and wealth creation opportunities for our clients,” Amzat stated. “It also reinforces our ambition to build a best-in-class stockbroking business that is responsive to evolving market dynamics.”

Chairman of the Zedcrest Board, Babatunde Sanda, FCA, expressed strong confidence in the new appointee. “We are confident that Simbiat brings the discipline, professionalism, and strategic insight required to strengthen Zedcrest’s position in the equities market,” he said.

Bada is a seasoned investment professional with nearly a decade of experience spanning securities trading, asset management, sales, and business development. She holds a bachelor’s degree in Economics from the American University of Nigeria, Yola, and a master’s degree in Economics from the University of Lagos. She is a member of the Chartered Institute of Stockbrokers (CIS) and a qualified Chartered Accountant with the Institute of Chartered Accountants of Nigeria (ICAN).

Prior to her new role, Bada held key positions at Vetiva Securities and WSTC Financial Services Limited, where she excelled in trading, operations, and wealth management.

The appointment comes on the heels of Zedcrest’s strategic acquisition of RMB Nigeria Stockbrokers in 2024, which was subsequently rebranded as Zedcrest Securities. This move has significantly expanded the group’s footprint in the Nigerian equities market and enhanced its full-service offerings across the capital markets value chain.

Founded in 2013, Zedcrest Group provides a comprehensive suite of financial solutions including asset management, investment banking, securities, and financing through its subsidiaries: Zedcrest Investment Managers (Zedcrest Wealth), Zedcrest Global Markets, Zedcrest Securities, Zedcrest Capital, and Zedvance Finance.

The development is part of the group’s broader expansion strategy aimed at delivering innovative, client-centric solutions in Nigeria’s dynamic financial landscape.

Award

NIMN Inducts Sandra Amachree as Fellow

by Women Times on December 18, 2025

By Azeez Disu

Consummate Marketing professional, and Head of Marketing Communications at Nigerian Breweries Plc, Sandra Amachree has been inducted by the National Institute of Marketing of Nigeria (NIMN) as a fellow of the institute.

She was inducted alongside other professionals in the industry for their immense contributions to the growth of the industry at the investiture of first female president of the institute, Dr. Bolajoko Bayo-Ajayi and fellowship induction ceremony held recently in Lagos.

Speaking on the conferment of Fellowships to Amachree and some marketing professionals, Mrs. Thelma Okoh, NIMN Registrar disclosed that “These individuals have demonstrated outstanding commitment, remarkable achievement, and significant contributions to the Institute. The Fellowship is the highest honour our institution can bestow, and it is a powerful recognition of their dedication to upholding the highest standards of professional excellence.”

Sandra Amachree is a multi-skilled business leader and global speaker with over 16 years of expertise. She has held various leadership roles across Marketing, E-Business, Sales, and Human Resources, demonstrating her commitment to lifelong learning and adaptability. With a career spanning West & Southern Africa and Europe, she has earned a reputation for driving growth, fostering innovation, and leading organisational transformations on a global scale.

Sandra recently returned to Nigeria from the Netherlands after serving as the Global Senior Brand Manager for eazle, the pioneering eB2B digital platform and brand of The HEINEKEN Company. In this role, she led the strategic direction for eazle’s first-ever global campaign, utilising AI to generate initial visual concepts. Her efforts focused on aligning global strategies with local market needs, facilitating the brand’s successful launch across diverse markets and driving global growth. Through her leadership, the eazle brand became a benchmark for digital innovation, setting a new standard for e-business marketing within the company. Upon her return, Sandra stepped into an expanded role as Head of Marketing Communications at Nigerian Breweries Plc, spearheading a large-scale digital marketing acceleration project and guiding one of the nation’s most recognised companies through a critical phase of digital marketing evolution.

Under her leadership, the project will align the brand’s messaging with modern consumer behaviours, integrating AI-powered campaigns, cutting-edge technologies, and data-driven insights into the brand’s marketing mix, while ensuring personalised brand interactions across all touchpoints. This initiative will revolutionise Nigerian Breweries as a leader in both brand innovation and digital marketing excellence, ensuring the company maintains its market leadership and remains competitive in a digital-first evolving marketplace, while maintaining the brand heritage that consumers know and trust. Prior to this, Sandra was instrumental in orchestrating high-impact communication campaigns and brand transformations at Nigerian Breweries for a portfolio of over 21 brands.

Her leadership unified digital media, data-driven marketing, and brand PR under one cohesive strategy, resulting in sustained Share of Voice growth. She redefined the role of Brand PR in the marketing mix, focusing on impactful storytelling and boosting brand awareness as key drivers of brand power. This has been delivered through her passion for working and winning with teams. In 2020, Sandra played a pivotal role in launching the AMEE (Africa Middle East and Eastern Europe) media hub, serving as subject matter expert to provide best-in-class media practices for other West African companies within HEINEKEN. Her efforts earned the “Connected Teams Award” at HEINEKEN’s 2021 Commerce Week, a recognition for best case in collaboration between local markets and Global Teams, and best practice for driving excellent media planning and integrated marketing communications from a team.

She also drove the implementation of the first marketing mix modelling study in the AMEE region with a key objective to fully optimise media investments as a critical driver of business success, while delivering positive ROI on media investment in line with HEINEKEN’s media principles and agenda to transform brand building. Drawing from her rich cross-functional background, Sandra brings a holistic understanding of business dynamics, enabling her to lead transformative agendas and deliver impactful results. Notable among her accomplishments in HR is her pivotal role in supporting HEINEKEN South Africa in 2016 to transition into a full-fledged OpCo. Sandra led the execution of change management strategies and effectively managed the people separation process from the HEINEKEN-Diageo joint venture (BRANDHOUSE). This transition facilitated the evolution of the company from a joint venture setup to a fully operational HEINEKEN OPCO, laying the foundation of a future-fit organisation.

As a strong advocate for the development of marketing in Nigeria, Sandra became the first female Chairperson of the Lagos Mainland Chapter of the NIMN (National Institute of Marketing of Nigeria) and continues to serve as a National Council Member of the Institute. She is also passionate about mentoring young marketing professionals across Africa and promoting African creativity on the global stage, including representing creativity in the African community at the Cannes Lions International Festival of Creativity. Sandra holds an MBA from the Lagos Business School of Pan Atlantic University and enjoys playing lawn tennis and golfing in her free time

Award

Abimbola Mohammed Named ‘Marketing Journalist of the Year’ at Nigerian Marketing Awards 2025

by Women Times on November 18, 2025

Abimbola Mohammed, a respected brand analyst and content writer, has won the 2025 Marketing Journalist of the Year at the 4th Nigerian Marketing Awards (NMA) held at Jewel Aeida, Lagos recently

Competing against top journalists from various newspapers and online platforms, Abimbola secured the prestigious award with her entry titled “Creative Industry Stakeholders Call for Strategic Financing Revolution to Unlock Nigeria’s $100 Billion Potential.”

Abimbola’s entry stood out because it addressed core marketing issues and was presented in polished prose with exceptional clarity. The jurors noted that her quality entry met the highest standards and positioned her as an excellent writer with a journalist’s mind rooted in excellence and ethical practice. Her innovative approach to content writing has set the bar for insightful and compelling brand journalism.

A registered member of Advertising Regulatory Council of Nigeria (ARCON) Nigerian Institute of Public Relations (NIPR) and a full member of the Chartered Institute of Sales and Customer Service Management (CISCSM), this latest achievement further confirms Abimbola Mohammed as a professional who speaks the language of the Integrated Marketing Communications industry fluently.

A Multimedia Journalist Making Her Mark
Abimbola is a multimedia journalist who has carved out a distinctive space for herself in journalism, marketing, and communications. As Chief Correspondent and Senior Content Writer at Marketing Edge Publications, she has established herself as a trusted voice in the industry, known for her insightful articles, compelling narratives, and results-driven solutions.

With a passion for storytelling, problem-solving, and business growth, she thrives at the intersection of these three disciplines. Her expertise spans content marketing, proofreading, and collaboration, honed through teamwork and effective communication. As a cooperative team player, Abimbola is dedicated to sharing insightful information and driving constructive change.

Her journey in journalism began at Lagos Traffic Radio, where she cut her teeth in the industry. She later joined Marketing Edge, covering Integrated Marketing Communications, and also works with Hanoville Specialist Hospitals as a social media strategist. This experience has equipped her with a unique understanding of the marketing landscape and the ability to craft compelling narratives that drive measurable results.

Academic Excellence and Professional Development
Abimbola’s academic background is equally impressive. She studied Mass Communication at The Polytechnic Ibadan and Broadcasting at Lagos State Polytechnic, she holds a Postgraduate Diploma in Mass Communication from Caleb University. With a Master’s in Corporate Communication from Rome Business School (RBS), she is currently pursuing her MSc in Advertising and Public Relations at Caleb University and her Diploma in Media Management at Alphabet Academy (AMA), one of Nigeria’s leading media schools.

She has been certified by Rome Business School for Business Leadership Development and is an alumnus of Lagos Business School and Oxygen Academy (O2) Lagos, where she studied Marketing Strategy. Her professional affiliations include membership in the Brand Journalist Association of Nigeria (BJAN), Junior Chambers International (JCI), and Turnaround Management Association (TMA).

Strategic Brand Guardian

Mohammed has worked with several companies and individual brands, including Hanoville Specialist Hospital, Dr. Dolapo Akintunde, Successory Nigeria Limited, Digital Agency of Nigeria, Bradford Africa Awards United Kingdom, African Cultural Hall of Fame, and Unforgettable Awards, providing strategic guidance on brand building, image management, and public relations.

A Trail of Recognition

Abimbola’s hard work and dedication have earned her numerous accolades. She was named Brand Journalist of the Year 2025 at the ADVAN African Awards, Public Relations Journalist of the Year 2024 at the LaPRIGA Awards, and Marketing Journalist of the Year in 2023 and 2024 at the Nigerian Marketing Awards. Her latest win marks her third consecutive recognition at the NMA, solidifying her position as one of Nigeria’s most accomplished marketing journalists.

A Voice That Drives Change

As a lover of writing, research, and Integrated Marketing Communications, Abimbola is intelligently curious with a deeply rooted interest in Strategic Problem Solving (SPS) when crafting marketing, brand, or communication strategies. Her strong interpersonal and social skills make her a valuable asset to any team, and her ability to work collaboratively has earned her a reputation as an exceptional team player.

With hundreds of impactful articles under her belt, Abimbola has established herself as a trusted voice in the industry. Her passion for crafting compelling narratives and driving results-driven solutions has helped brands overcome marketing challenges, boost sales, and maximize ROI.

Recently promoted to Chief Correspondent and Senior Content Writer at Marketing Edge Publications, Abimbola continues to showcase her versatility and proficiency across various aspects of the media and communications landscape. As she continues to grow and evolve as a professional, she remains a force to be reckoned with in the world of journalism, marketing, and communications.