Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been honored as one of WIMCA’s Top 50 Most Influential Women in Marketing and Communications in Nigeria. The prestigious recognition, organized by Brand Communication Magazine, celebrates female professionals who have significantly shaped the marketing and communications industry in Nigeria through innovation, leadership, and excellence.
With a career spanning over two decades, Maureen has risen through the ranks to become a beacon of success and inspiration in Nigeria’s corporate world. Starting as a Management Trainee in FrieslandCampina WAMCO’s Consumer Marketing Department in 2003, she ascended to the Management Team in February 2024. Her career trajectory exemplifies resilience, adaptability, and an unrelenting commitment to excellence.
Maureen has consistently delivered impactful strategies that have reshaped the competitive landscape of the dairy industry in Nigeria. Notable among her achievements is her role in leading the repositioning of Three Crowns Milk with the “Healthy Mums, Happy Families” proposition. This transformative campaign redefined the brand’s narrative, emphasizing care for caregivers—mothers—and solidifying Three Crowns as a household name in Nigeria.
Maureen’s stewardship of the Peak brand, Nigeria’s #1 dairy brand for over 70 years, further highlights her marketing acumen. As Marketing Manager for Peak, she developed and executed winning strategies that not only sustained the brand’s dominance but also propelled it to greater heights in a competitive market.
Her extensive experience also includes pivotal roles as the Head of Channel & Category Development and Head of Shopper Marketing, where she drove retail and shopper conversion through innovative strategies, digital transformations, and effective marketing campaigns. Her ability to translate strategic brand plans into impactful channel initiatives has had a ripple effect across Sub-Saharan Africa.
Beyond her professional accomplishments, Maureen is a highly credentialed individual. She holds a B.Sc. in Business Administration from Ambrose Alli University, a Master’s in Business Administration from Edinburgh Business School, Heriot-Watt University, and a Professional Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom. She is also a Fellow of the National Institute of Marketing of Nigeria (FNiMN) and a member of the Chartered Institute of Marketing, United Kingdom.
Maureen’s recognition by WIMCA underscores her unwavering commitment to excellence, her innovative contributions to the marketing and communications sector, and her dedication to mentoring the next generation of leaders. She continues to inspire with her vision of achieving societal impact through strategic leadership and transformative marketing practices.
This accolade reaffirms Maureen Ifada’s position as a trailblazer and a role model for women in the marketing and communications industry.
