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Struggling to Survive: The Plight of the Average Nigerian Woman Amid Economic Hardship”

By Prosper Mene

As Nigeria grapples with persistent economic challenges, the average woman finds herself bearing a heavy burden in an environment marked by soaring inflation, stagnant wages, and limited opportunities. With the nation’s inflation rate climbing to an estimated 31.6% in 2024 and projected to moderate only slightly to 20.7% in 2025, according to the African Development Bank, the cost of living has spiralled beyond the reach of many households. For women, who often manage family finances and shoulder caregiving responsibilities, this economic strain is particularly acute.

The typical Nigerian woman, whether a trader in Abuja’s bustling markets, a hairdresser in Lagos, or a farmer in the rural north or south, faces daily struggles to make ends meet. Take Amina, a 34-year-old mother of three in Kano, who spoke of her reality: “Food prices have doubled, but my income hasn’t moved. I sell vegetables, but after paying for transport and rent, there’s barely enough for one meal a day.” Her story exposes a broader trend, with the World Bank estimating that 38.9% of Nigerians lived below the poverty line in 2023—a figure likely worsened by recent economic reforms, including the removal of fuel subsidies and naira devaluation.

Women’s economic participation, while resilient, remains constrained.

The social fallout is stark. UN Women data indicates that 13.2% of women aged 15-49 experienced physical or sexual violence from an intimate partner in 2018, a figure experts suggest may rise as economic pressures fuel household tensions. Moreover, with only 35.6% of women’s family planning needs met with modern methods as of 2018, reproductive health remains a distant priority for many amidst financial strain. For rural women, the situation is bleaker still, as agriculture, a key employer, grows slowly, leaving them disconnected from urban-centric service sector gains.

Government reforms under President Bola Tinubu, including efforts to boost oil production and stabilise the naira, promise long-term growth, with GDP projected to rise to 3.4% in 2025. However, analysts warn that these benefits may take years to trickle down. For now, the average woman relies on grit and ingenuity—selling wares, bartering goods, or joining savings groups—to survive. “We don’t wait for help,” said Blessing, a 29-year-old tailor in Port Harcourt. “If I stop, my children don’t eat.”

Calls for targeted support are growing. Advocates argue that affordable loans, improved market access, and investment in rural infrastructure could ease the burden on women, who constitute half of Nigeria’s 230 million population.

 

 

 

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Health

Kebbi State Takes Bold Step: 100 Disabled Women Enrolled in Health Insurance Scheme

By Prosper Mene

In a bold move to enhance healthcare access and promote inclusivity, the Kebbi State Government has enrolled 100 women with disabilities into the Kebbi State Contributory Health Management Agency (KECHEMA). The initiative, announced on Saturday, marks a significant stride toward addressing the health disparities faced by one of Nigeria’s most underserved populations.

The enrollment ceremony, held earlier today in Birnin Kebbi, saw state officials and community leaders gather to celebrate the milestone. The 100 beneficiaries, selected from various communities across the state, will now have access to affordable and comprehensive healthcare services through KECHEMA, a state-run insurance program designed to reduce out-of-pocket medical expenses.

“This is about dignity and equity,” said a senior official from the Kebbi State Ministry of Health, who spoke on condition of anonymity. “These women have faced barriers to healthcare for too long—physical, financial, and social. Today, we’re breaking down those walls.

The initiative comes at a time when Nigeria grapples with significant healthcare challenges, particularly for people with disabilities. According to the World Health Organization, individuals with disabilities are more likely to experience unmet healthcare needs due to poverty, stigma, and inaccessible facilities. For women, these challenges are often compounded by gender-based inequalities, making Kebbi’s targeted intervention a beacon of hope.

Local observers have hailed the move as a step in the right direction. Amina Suleiman, a disability rights activist based in Kebbi, told reporters, “This isn’t just about insurance; it’s about recognizing these women as equal citizens with rights. We hope this sets a precedent for other states to follow.”

The enrolled women, ranging in age and disability type, expressed gratitude and relief. Fatima Usman, a 34-year-old mother of two who lost her sight five years ago, shared her story: “I’ve struggled to afford treatment for myself and my children. Now, I feel like I have a safety net. It’s a new beginning.”

KECHEMA officials noted that the program covers a wide range of services, including maternal care, routine checkups, and treatment for chronic conditions—services that are critical for women with disabilities who often face higher health risks. The state government has pledged to monitor the initiative’s impact and explore expanding coverage to more vulnerable groups.

While the move has been widely praised, some observers are calling for greater transparency on funding and sustainability. “It’s a commendable start, but we need details on how this will be maintained long-term,” said Dr. Ibrahim Garba, a public health analyst in Sokoto. “The success of this program could inspire national policy if it’s backed by solid planning.

 

 

 

 

 

 

 

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Entertainment

Showmax Spotlights Women’s Stories in Celebration of International Women’s

Storytelling has long been a powerful tool for representation, and this International Women’s Day, Showmax is leading the charge by bringing audiences a collection of movies and series that celebrate the resilience, strength, and complexity of women’s experiences. From overcoming personal adversity to taking on the world in bold and fearless ways, these stories reflect the realities and triumphs of women everywhere.

One of the most striking movies available on Showmax this March is It Ends With Us, based on Colleen Hoover’s bestselling novel. The story follows the character Lily Bloom, played by Blake Lively, as she navigates the complexities of love, trauma, and self-empowerment. The film sheds light on the difficult choices women face in unhealthy relationships and serves as a testament to the power of self-worth and breaking cycles of abuse.

Similarly, The Cleaning Lady offers an unflinching look at survival and resilience through the eyes of Thony, a Cambodian doctor who finds herself working for the mob to protect her son. The series is an exploration of a mother’s love and her determination to create a better future, even in the face of overwhelming obstacles.

Showmax Nigerian Original, Kabiyesi, is a Yoruba drama inspired by the true story of Orompoto, the only female Alaafin of Oyo, who ruled in the 16th century. The series follows Princess Aderiyife as she navigates palace politics, power struggles, and the expectations of a male-dominated world to secure her place in history. Kabiyesi brings to life a significant yet often overlooked chapter of Yoruba heritage, highlighting resilience, leadership, and the complexities of tradition.

Beyond scripted dramas, reality television also offers a lens into the lives of dynamic, ambitious women. The Real Housewives of Lagos season three puts the spotlight on women who are navigating careers, relationships, and personal growth in the public eye. Their stories may be set in luxury, but at their core, they represent the universal journey of balancing aspirations with personal responsibilities.

The impact of these movies and series extends beyond entertainment. Showmax, as a platform, continues to play a significant role in amplifying the voices of women through storytelling. By providing a space for narratives that showcase the realities of womanhood, whether through tales of survival, triumph, or self-discovery, Showmax reaffirms its commitment to celebrating and empowering women across cultures and generations.

Through these narratives, Showmax invites viewers to engage with stories that celebrate the courage, intelligence, and boundless potential of women.

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Entertainment

From Project Fame To Gospel Fame: EeZee Conceptz Global Presents Ekile’s Third Album ‘The Road Best Travelled’

Gospel singer Chidinma Ekile has officially released her third gospel album, The Road Best Travelled, today, March 7, 2025, alongside a soul-stirring new single, “Jesus.” Known for her powerful vocals and deeply spiritual message, Chidinma’s latest project takes listeners on an inspiring journey of faith, reflection, and celebration.

Following her transition from secular to gospel music in 2021, Chidinma has remained unwavering in her commitment to ministering through music. The Road Best Travelled is a 9-track album that blends contemporary gospel sounds with Afrocentric influences, staying true to her signature style.

One of the standout tracks on the album is “Jesus”, a moving declaration of faith, love, and total surrender to God. Released alongside the album, the song delivers a message of worship and reverence, emphasizing Chidinma’s unwavering love for Christ.

“This album is a reflection of the journey God has taken me through – a path of faith, trust, and divine direction. Each song carries a message of hope and encouragement, and I pray that everyone who listens finds strength and reassurance in God’s plan for their lives,” Chidinma shared.


Chidinma first gained national recognition after winning Project Fame West Africa in
2010 and made her gospel debut in 2021 under EeZee Conceptz Global with the single Jehovah Overdo. This was followed by her EP New Season and sophomore gospel album, Psalm 16, which featured collaborations with KS Bloom, Indira, and Buchi.

With The Road Best Travelled, Chidinma deepens her gospel journey, delving into themes of divine direction, unwavering faith, and God’s grace. The album reflects her personal testimony and dedication to spreading the gospel through music that resonates with audiences worldwide.
Following impactful releases like “I’m In Love,” “I Recommend Jesus,” and
“Jehovah”, Chidinma continues to establish herself as a leading voice in gospel music, delivering songs that inspire and uplift.

The Road Best Travelled and the new single “Jesus” are now available on all major digital platforms.

Streaming

https://africori.to/trbt

 

About Chidinma Ekile
Chidinma Ekile is an award-winning Nigerian singer and songwriter who gained prominence after winning Project Fame West Africa in 2010. In 2021, she fully transitioned into gospel music and signed with EeZee Conceptz Global. Known for her powerful vocals and inspiring message, Chidinma continues to touch lives through music.

About EeZee Conceptz Global
EeZee Conceptz Global is a leading gospel music label dedicated to producing spirit-filled music that uplifts, inspires, and transforms lives. With a diverse roster of talented artists, the label continues to shape the gospel music landscape with songs that resonate across generations.

Connect with Chidinma
Instagram: https://www.instagram.com/chidinmaekile/
Facebook: https://web.facebook.com/ChidinmaEkille/
Tiktok: https://www.tiktok.com/@chidinmaekileofficial?lang=en
Twitter: https://x.com/officialmisskdk?lang=en

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Sport

African Women’s Club Volleyball Championship: Nigeria Sets Record with 21 Clubs

Nigeria has achieved a remarkable milestone by attracting a record 21 clubs for the upcoming African Women’s Club Volleyball Championship, according to Engr. Musa Nimrod, President of the Nigeria Volleyball Federation (NVBF). This announcement was made during the closing ceremony of the President Beach Volleyball Championship held at Murtala Mohammed Square in Kaduna recently.

Nimrod expressed his optimism, stating, “This is a significant achievement for us. We hope that all the clubs will participate, but we have already set a record.”

The Nigerian Customs team, representing Nigeria, is currently in training camp in preparation for the championship, which is scheduled to begin on April 1, 2025. Nimrod confirmed, “The Customs team and other participants will continue their training as we approach the start of the African Women’s Club Championship.”

Regarding the recently concluded President Beach Volleyball Championship, Nimrod hailed it as a tremendous success, thanking the Kaduna State Government for providing the Murtala Square venue, which helped draw large crowds to the event. He emphasized the NVBF’s commitment to grassroots development by engaging local schools to encourage youth participation in volleyball.

He also highlighted Nigeria’s position as the top-ranked female volleyball team in Africa, noting that players like Esther and Panela have become inspirations for younger athletes. “Our players have traveled globally, and now everyone aspires to follow in their footsteps,” he said.

Looking ahead, Nimrod mentioned that the NVBF is actively preparing for the qualification of the Olympic Youth Games in 2026, which will be hosted in Senegal. “As the current number one ranked country in Africa for women’s volleyball, we are determined to secure our place in the tournament,” he concluded.

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Health

World Health Day 2025: WHO to Spotlight Women And Babies’ Survival

The World Health Organization (WHO) has officially announced the theme of World Health Day 2025, Healthy beginnings, hopeful futures, which will focus on improving maternal and newborn health and survival.

World Health Day is marked around the world on 7th April, the anniversary of WHO’s founding in 1948. Each year, it draws attention to a specific health topic of concern to people all over the world.

“The focus of this campaign comes at a crucial moment, aiming to help countries regain lost progress while showcasing new research and evidence that will enhance the health of women and babies globally,” said Dr Anshu Banerjee, Director of Maternal, Newborn, Child and Adolescent Health and Ageing at WHO. “As rollbacks to humanitarian assistance jeopardize a critical lifeline for millions, it will also be an opportunity to step up support and collaboration for global health – and deliver hope to those in urgent need of lifesaving care.”

Helping every woman and baby survive and thrive

According to the most recent estimates, close to 300 000 women lose their life due to pregnancy or childbirth each year; over 2 million babies die in their first month of life, and around 2 million more are stillborn. This is roughly 1 preventable death every 7 seconds – losses which bring tremendous sadness and heartache to millions of families around the world.

While maternal and newborn deaths occur in all regions, the vast majority are in the poorest countries and those facing conflict and other crises. When health care facilities close, facilities are attacked, access routes denied or supplies disrupted, pregnant women and babies – who need regular access to health services – face severe, often life-threatening risks.

Based on current trends, a staggering 4 out of 5 countries are off track to meet the United Nations’ global targets for improving maternal survival by 2030; 1 in 3 will fail to meet targets for reducing newborn deaths. Current funding constraints could further jeopardize progress, as many programmes providing critical health services have stalled alongside important medical research focused on pregnant and breastfeeding women and children.

This year’s campaign, which will run until 2026, will urge governments, donors and the health community to invest in proven, high-impact interventions, as part of efforts to improve overall quality of care. These include pregnancy related services to detect complications and lifesaving emergency obstetrics – noting that the vast majority of maternal and newborn deaths happen during or shortly after birth – as well as special care for small and preterm babies. Complications relating to prematurity are now the leading cause of death of children under-5 worldwide.

WHO will also highlight the evolving need for health systems to address the many underlying health issues that impact maternal and newborn health. These include not only direct obstetric complications but also mental health conditions, malnutrition (including under and overnutrition as well as nutritional deficiencies), and an increasing burden of noncommunicable diseases.

Listening to women and supporting families

Moving beyond actions to save lives, the campaign will urge increased global attention to women’s longer-term health and well-being. This includes advocating for laws and policies that safeguard their health and rights, such as paid maternity leave and other critical employment protections, and access to vital family planning services.

“It is not sufficient that women survive childbirth, they must also be able to enjoy their lives in good health,” said Dr Pascale Allotey, Director for Sexual and Reproductive Health and Research at WHO. “Women and girls everywhere need access to health providers who listen to their concerns and meet their needs, while ensuring they can plan their fertility, take charge of their futures, and protect their health.”

Efforts are also needed to address the particular risks of climate change for pregnant women and newborns,  as evidence shows an association between higher temperatures and preterm births, stillbirth, hypertension and gestational diabetes, as well as infant mortality.

An investment, not a cost

In low- and middle-income countries, every US$1 invested in maternal and newborn health is estimated to yield around US$9 to 20 in return. Evidence shows that spending on maternal and newborn health leads to economic development and happier, healthier societies.

Around the world, WHO is supporting essential maternal and newborn health programmes including through:

  • Intensive support to 55 countries through the Every Woman Every Newborn Everywhere initiative, which is working to expand access to lifesaving emergency obstetric and newborn care units, family planning and other critical services;
  • Guidance relating to diverse aspects of maternal and newborn health through pregnancy, childbirth and the postnatal period.  New recommendations will be published later this year to help clinicians manage postpartum haemorrhage, one of the world’s leading causes of maternal deaths, and noncommunicable diseases in pregnancy;
  • Research to improve clinical care options for pregnant women and newborns, including during epidemics when it is critical to ensure high-risk populations are not left behind;
  • Ensuring maternity and newborn care during humanitarian emergencies, like mobile clinics and health posts in Syria and Sudan, where millions of women and babies would otherwise miss out on lifesaving medical screenings, vaccinations and treatments.
  • Support for health workers providing essential care to pregnant women and babies, such as efforts to strengthen the vital role of midwives within health systems through training, accreditation and related guidance.

Get involved

Here’s what you can do to support the campaign

  • Spread awareness: share information about the campaign using #HopefulFutures and #HealthForAll;
  • Participate: attend our global events to learn more about what it will take to end maternal and newborn mortality; organize your own local activities;
  • Donate: contribute to the WHO Foundation, which supports WHO’s work to protect mothers and babies in countries around the world;
  • Share personal experiences: Across its platforms, WHO will be launching new content to help women share birth stories and lived experiences from around the world, and to thank those who provide quality care.

 

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Health

AXA Mansard Health Employees Partner with LUTH to Donate Blood

Nigeria’s leading Health Insurance Company, AXA Mansard Health has partnered with the Lagos State University Teaching Hospital, LUTH to donate over 250 pints of blood.

 

According to the insurance firm, this was done under the company volunteering programme, tagged AXA Hearts in Action, the initiative saw more than 100 employee of AXA donate blood during the drive.

 

AXA Hearts in Action (AHIA), is AXA’s global programme aimed at contributing to positive societal and environmental impacts through employee volunteering, and expertise related financial support and in-kind donations.

“Through the AHIA, our employees do not just give time to great causes; we work together for a better future.

 

We share our time, knowledge and expertise as a people with a shared purpose of acting for human progress by protecting what matters through initiatives like this”, said the Chief Client Officer, AXA Mansard,  Rashidat Adebisi.

Adebisi said the blood drive is a shining example of the philosophy in action, where collective contributions serve as a reminder that true impact often involves giving more than just money. It’s about putting one’s heart in action – an idea embedded in AXA’s corporate culture”.

 

Speaking on the initiative, the Chief Executive Officer, AXA Mansard Health Limited, Tope Adeniyi, said  With hospitals frequently experiencing blood shortages, events like these serve as a lifeline for patients in need.

However, “We are proud to contribute to the local healthcare sector and provide much-needed support to hospitals such as LUTH, ensuring that they have resources essential to saving lives.”

 

The Head of Corporate Services and Public Relations at Lagos University Teaching Hospital (LUTH). Omolola Olubukunola Fakeye, also expressed gratitude, stating, “The generous support from AXA Mansard has made a meaningful difference to our blood bank and ultimately to the lives of patients.

Blood donations are invaluable in many critical treatments, and initiatives like AXA Mansard’s blood drive bring immense relief to healthcare system.

We are sincerely grateful for this partnership and the dedication of AXA Mansard’s employees.”

 

AXA Hearts in Action operates globally, she urging AXA employees everywhere to engage with and give back to their communities. Through diverse projects – from health initiatives like this blood drive and medical outreaches to environmental efforts like the AXA Week for Good “Trash-to-Treasure” waste management project – AXA staff have opportunities to make a lasting difference on issues that matter.

 

For AXA Mansard, every act of social service brings them closer to the communities they serve, helping build a world where giving back is not only about charity but about lasting, positive change.

 

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Entertainment

Ayra Starr leads Spotify’s Nigeria Global Impact List 2025

Nigerian music isn’t just a local force anymore, it’s a global takeover. Spotify’s 2025 Global Impact List shows just how far Nigerian music and artists have come, with Ayra Starr leading the way. This list celebrates the 30 Nigerian songs that have connected most powerfully with international audiences this year, highlighting the country’s ever-growing influence on the world stage.

Ayra Starr: Nigeria’s Global Hitmaker

Ayra Starr, the “Sabi Girl,” is a chart-topping force reshaping the global music scene. Her catchy hits consistently top Nigerian charts, and her influence resonates worldwide, turning her music into international anthems. This makes her a leading voice in the exciting evolution of global music, transforming the soundscape one hit at a time.

This influence is clearly evident in her chart dominance. As a Spotify RADAR and EQUAL alumna and Nigeria’s most-streamed female artist on the platform in 2024, Ayra Starr’s artistry and strategic approach to global music are undeniable. While only two of her own tracks, Last Heartbreak Song and Bad Vibes appear on the Spotify Global Impact List, her collaborative power is evident with the chart-topping success of Santa. This track, featuring her alongside producer Rvssian and Latin artist Rauw Alejandro, showcases Ayra’s ability to connect with diverse audiences and expand her reach through strategic partnerships across different markets. Her impressive showing on the list, with six entries including Commas, GOOD FEELiNGS and Hypé underscores her versatility and appeal.

Her album, The Year I Turned 21, also cemented her global reach, ranking among the top 10 most-streamed albums of the year. Santa’s undeniable popularity speaks volumes about her global appeal and influence.

 

The Power of Collaboration

The global reach of Nigerian music is significantly amplified by the power of collaboration. The Global Impact List underscores this crucial role, revealing that 22 of the 30 listed songs are collaborations. This demonstrates that such partnerships are not merely a trend, but a necessity for Nigerian artists seeking international success. While three of these collaborations feature fellow Nigerian artists,  19 involve partnerships with artists from other countries, highlighting how cross-continental collaborations drive global recognition. Top hits like Santa, WE PRAY (TINI Version), and Another Vibe perfectly illustrate this collaborative power.

Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, notes, “Nigerian artists are breaking boundaries and the world is listening. Nigerian music has always been rich and diverse, and at Spotify, we’re proud to amplify these talents globally.”

Explore the vibrant cross-cultural sounds of Spotify’s Gone Abroad playlist that showcases exciting collaborations between international artists and the best of Nigerian and African talent.

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Health

Empowered Voices: Female Genital Mutilation (FGM) Survivor Shares Her Journey To Freedom

In Tarime, a small village in the Mara region in Tanzania, Amina, a survivor of female genital mutilation (FGM) shares her story of hope.

Growing up in a rural community, Amina experienced the weight of cultural traditions, including FGM. In her early teens, she endured the painful practice – a rite of passage long considered essential for women in her community. But for Amina, the traumatic experience ignited the need to challenge and change harmful norms.

“I didn’t understand why it was done to me,” Amina shares, her voice steady despite the pain of her past. “I felt like I had no control over my own body. But I knew I had to fight for the girls coming after me.”

Amina’s story is not one of silence but one of defiance. With the support of her family and local community leaders, she joined forces with others advocating for the end of FGM in Mara,  where prevalence remains high at 28 per cent. Amina builds alliances among grassroots activists, government officials, and civil society groups. She also mobilizes coalitions led by survivors, youth, and men, ensuring that the fight against FGM is sustained and amplified.

Today, Amina mentors other survivors, helping them access resources to rebuild their lives.

“When I look at the girls I helped today, I see strength. I see hope. We are fighting for a future where no girl has to suffer like we did,” Amina added.

Progress in ending FGM in Tanzania

In recent years, significant progress has been made in Tanzania’s fight against FGM, particularly in Manyara, Dodoma, and Mara regions. According to a recent government report, the prevalence of FGM has seen a marked decline over the past few years, due to advocacy, education, and multi-stakeholder efforts.

The Minister for Community Development, Gender, Women, and Special Groups, Dr. Dorothy Gwajima, provided an update on the efforts to combat FGM during the  commeoration International Day of Zero Tolerance for FGM, celebrated every February 6.
Dr. Gwajima shared that between 2015 and 2023, Manyara saw a decrease in FGM prevalence from 58 per cent to 43 per cent, Dodoma dropped from 41 per cent to 18 per cent, and Mara saw a decrease from 32 per cent to 28 per cent. Dr. Gwajima credited these reductions to community engagement, government initiatives, and partnerships with organizations like UNFPA.

“Though we still have work to do, the decline in FGM rates in Manyara, Dodoma, and Mara shows that change is possible,” Dr. Gwajima stated.

“The efforts of individuals like Amina and local organizations are critical to these successes. We are committed to continuing these efforts until FGM is eradicated in all regions.”

However, despite the progress, Manyara and Arusha still have high prevalence rates at 43 per cent, followed by Mara at 28 per cent. These numbers highlight the need for continued investment in the implementation of the  National Plan of Action to End Violence Against Women and Children and the National Anti-FGM Strategy. Strengthening legal enforcement, ensuring justice for survivors, and providing necessary care remain essential.

UNFPA’s Role in the Fight Against FGM

UNFPA Tanzania Representative, Mr. Mark Bryan Schreiner, emphasized the importance of collaborative efforts between the government, local communities, and civil society.

“The reduction of FGM cases throughout Tanzania shows the collective work being done to protect girls and empower communities. We must continue strengthening efforts to eliminate FGM and ensure no girl is subjected to this harmful practice.” Mr. Schreiner said.

UNFPA supports community mobilization, survivor assistance, and awareness campaigns challenging harmful cultural norms. By empowering local leaders, women, and youth, UNFPA contributes to gender equality and reproductive health access across Tanzania. Ending FGM demands the involvement of girls, women, survivors, men, youth, traditional and religious leaders, governments, private sector actors, and donors.

Amina’s bright future

Tanzania is making remarkable strides toward the elimination of FGM. While there is still much work to be done, the stories of survivors like

Amina reminds the world that change is not only possible—it’s already happening.

The theme for 2025, “Stepping Up the Pace: Strengthening Alliances and Building Movements to End FGM,” underscores the urgency of accelerating action, increasing investment, fostering partnerships, and centering survivor voices. UNFPA Tanzania remains committed to supporting survivors and communities in creating a world where all girls grow up free from violence, fear, and harm.

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Sport

Chiney Ogwumike Named Basketball Africa League Ambassador

The Basketball Africa League (BAL) named two-time WNBA All-Star and ESPN analyst, Chiney Ogwumike as the First Female BAL Ambassador. The announcement was made by BAL President Amadou Gallo Fall during the Africa Luncheon at All-Star Weekend in San Francisco.

Ogwumike is a passionate advocate for gender equity in sports and the sustainable development of basketball. Through her work, she aims to inspire young girls and women to take charge of their future and promote inclusive opportunities for all.

As a BAL Ambassador, Ogwumike will take an active role in the league’s initiatives across Africa, with a focus on engaging and empowering women and girls on the continent. She will also lead various events as well as clinics throughout the season, beginning with the Kalahari Conference, which tips off on Saturday, April 5, 2025, at the Prince Moulay Abdellah Sports Complex in Rabat, Morocco.

Ogwumike joins several African NBA legends who are serving as BAL Ambassadors and helping to promote the league in Africa and around the world: 2011 NBA champion with the Dallas Mavericks Ian Mahinmi (Benin), two-time NBA All-Star Joakim Noah (Cameroon), two-time NBA All-Star and South Sudan Basketball Federation President Luol Deng, and former NBA player and G League executive Pops Mensah-Bonsu (Ghana).

“I am grateful for this tremendous opportunity to continue to inspire, uplift, and help grow the game across the continent, especially for young women and girls,” said Ogwumike. “Basketball has given me so much, and now, I get to give back in a way that creates real impact and celebrates my sisters on the continent. The future of basketball in Africa is limitless, and I can’t wait to be part of this journey.”

Ogwumike’s appointment marks a significant step in elevating women’s representation within the BAL and expanding the league’s influence across the continent.

Since its inception, the BAL has been a driving force for basketball development across the continent, providing meaningful opportunities for communities to engage with the sport. With Ogwumike’s leadership and advocacy, the BAL aims to expand its reach and impact, further inspiring the next generation of players and fans across Africa.

 

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