By Prosper Mene
In a move to connect deeper with Nigeria’s vibrant youth culture, Malta Guinness has named popular lifestyle creator Enioluwa Adeoluwa and Nollywood actress Rachael Okonkwo as its newest brand ambassadors.
The appointments, which follow the recent launch of the brand’s “Nourishing Goodness Every Side of You” campaign, highlight the diverse talents and hustles that define a new generation of Nigerians.
The campaign, unveiled alongside the ambassador signings on March 27, 2026, in Lagos, is an ode to individuals who refuse to be defined by a single lane. It celebrates range, creativity, resilience, and the many sides of personal excellence – from fashion and media to acting and storytelling. Malta Guinness, long known for more than just refreshment, is positioning itself as a brand that truly sees and supports the multifaceted lives of young Nigerians.
Enioluwa Adeoluwa, a dynamic media personality and content creator celebrated for his confidence, fashion flair, and authentic storytelling, perfectly embodies the campaign’s spirit. Rachael Okonkwo, beloved for her powerful on-screen presence and deep connection with audiences, brings her own rich layers of artistry and relatability to the partnership.
Marketing Manager at Guinness Nigeria, Garima Khandelwal, explained the brand’s vision behind the choices: “Malta Guinness has always stood for more than just refreshment. Enioluwa and Rachael represent a generation that is dynamic, creative, and constantly evolving, and their stories resonate with the brand’s spirit. Our ambassadors embody the energy, resilience, and creativity of Nigerian youth.”
Brand Manager Rahmotallahi Adeniyi added that the partnership is about authenticity: “This partnership goes beyond visibility. It is about working with individuals who genuinely reflect the multidimensional nature of Nigerian youth. We wanted ambassadors who live this reality every day; people who are not defined by one path but are constantly creating, building, and expressing themselves in different ways.
Enioluwa shared his excitement, noting the brand’s genuine relatability: “I love the fact that Malta Guinness has always been a brand that feels very real and relatable. It celebrates people as they are, and that’s something I deeply connect with. For me, it is about showing up fully, in all the different things I do, and I’m excited to be on this journey with a brand that understands that.”
Rachael Okonkwo echoed the sentiment: “This means a lot to me. I’m drawn to anything that reminds people to believe in themselves and their abilities. Malta Guinness’ message aligns with who I am and what I stand for.”
To kick off their roles, the new ambassadors joined the Malta Guinness team for an exclusive plant tour, gaining an inside look at the craftsmanship and care that goes into every bottle – a hands-on experience that brought the “Every Side of You” message to life.
As the campaign rolls out, fans can expect more culturally resonant content, storytelling moments, and activations that spotlight the richness of Nigerian youth experiences. For Malta Guinness, this latest chapter reinforces its longstanding role as a brand that doesn’t just refresh – it nourishes every side of who you are.
