Abimbola Mohammed, a multi-talented brand journalist, has been honored as the Public Relations Journalist of the Year at the 9th edition of the prestigious Lagos Public Relations Industry Gala and Award (LaPRIGA) 2024, for upholding the highest professional standard in journalism and in-depth public relations editorial content.
The event, which took place at Muson centre Lagos with the theme: “The Shinning Star”, was organised by the Nigerian Institute of Public Relations (NIPR) Lagos State chapter. It is designed to celebrate and recognise the excellent work and efforts of individuals who have contributed significantly to the practice of Public Relations in Nigeria.
Abimbola currently serves as Senior content writer/ correspondent at MARKETING EDGE Publications, showcasing her versatility and proficiency across various aspects of the media and communications landscape.
John Ajayi CEO/Publisher, MARKETING EDGE Publications, has expressed his delight and pride at Abimbola’s achievement, describing her as a “shining star” in the world of journalism.
“Abimbola’s award as PR Journalist of the Year is a testament to her hard work, dedication, and passion for storytelling. She has been an invaluable member of our team, consistently delivering high-quality content that has helped to establish MARKETING EDGE as a leading publication in the industry.”
Ajayi praised Abimbola’s ability to craft compelling narratives that capture the essence of complex marketing and communications issues. “Her writing is insightful, engaging, and informative, making her a favorite among our readers. Her commitment to excellence is inspiring, and I have no doubt that she will continue to excel in her career.”
Ajayi also commended Abimbola’s collaborative spirit, noting that she is a team player who is always willing to lend a hand. “She is a joy to work with, and her positive attitude is infectious.”
Also commenting on the award, Ralph Tathagata, the Managing Editor of MARKETING EDGE, said that Abimbola’s emergence as the winner of this year’s LaPRIGA further cements the magazine’s leading position as an omnichannel medium that communicates value to industry stakeholders.
“Abimbola’s win at LaPRIGA 2024 deserves all the accolades it’s been garnering across the industry as it further validates MARKETING EDGE’s quality and comprehensive coverage of stories that torch the heart of the Integrated Marketing Communication (IMC) ecosystem. We appreciate the award organisers for bestowing her with such honour,” he said.
About Abimbola Mohammed
Abimbola is a multimedia journalist who has made a name for herself in the world of journalism, marketing, and communications. As a seasoned journalist, content writer, and marketing strategist at Marketing Edge Publications, Abimbola has established herself as a trusted voice in the industry, known for her insightful articles, compelling narratives, and results-driven solutions.
With a passion for storytelling, problem-solving, and business growth, Abimbola thrives at the intersection of these three disciplines. Her expertise spans content marketing, proofreading, and collaboration, honed through teamwork and effective communication. As a cooperative team player, Abimbola is dedicated to sharing insightful information and driving constructive change.
Abimbola’s journey in journalism began at Lagos Traffic Radio, where she cut her teeth in the industry. She later joined Marketing Edge, where she covers Integrated Marketing Communications and also works with Hanoville Specialist Hospitals as a social media strategist. Her experience in the field has equipped her with a unique understanding of the marketing landscape and the ability to craft compelling narratives that drive results.
Abimbola’s academic background is equally impressive. She studied Mass Communication at Lagos State Polytechnic and has a Postgraduate Diploma in Mass Communication from Caleb University. She is currently pursuing her executive masters in Corporate Communications at Rome Business School and an MSc in Advertising and Public Relations at Caleb University. Additionally, she is an alumnus of Lagos Business School and Oxygen Academy Lagos, where she studied Marketing Strategy and a member of Brand Journalist Association of Nigeria (BJAN), a Member of Junior Chambers International (JCI).
Abimbola’s hard work and dedication have not gone unnoticed. She has received several awards and nominations, including the Public Relations Journalist of the Year 2024 at the LaPRIGA Awards, Marketing Journalist of the Year 2024 at the Nigerian Marketing Awards (NMA), and Marketing Journalist 2023 (3rd) at the Nigerian Marketing Awards (NMA). She was also nominated for the Advertisers Association of Nigeria (ADVAN) awards in 2023.
As a lover of writing, research, and Integrated Marketing Communications, Abimbola is intelligently curious and has a deeply rooted interest in Strategic Problem Solving (SPS) in crafting marketing, brand, or communication strategies. Her strong interpersonal and social skills make her a valuable asset to any team, and her ability to work collaboratively has earned her a reputation as a cooperative team player.
With hundreds of life-changing articles under her belt, Abimbola has established herself as a trusted voice in the industry. Her passion for crafting compelling narratives and driving results-driven solutions has helped brands overcome marketing challenges, boost sales, and maximize ROI. As she continues to grow and evolve as a professional, Abimbola is sure to remain a force to be reckoned with in the world of journalism, marketing, and communications.
