By Azeez Disu
The vibrant ambiance of the Radisson (formerly Protea Hotel Ikeja) in Lagos, was filled with laughter, camaraderie, and empowering discussions as women from the Out-of-Home (OOH) Advertising industry gathered for the Women in Out-of-Home Advertising Network (WOHAN) Hangout and Dinner, held in celebration of International Women’s Day (IWD). This year’s IWD theme, “Accelerate Action,” served as a powerful reminder of the need for women to take bold steps toward growth, empowerment, and recognition within the industry.
The evening commenced with a warm welcome from Adeola Odesanya, the WOHAN Coordinator, who expressed gratitude for the presence of distinguished guests, industry leaders, and fellow professionals. She called for a redoubled effort for women’s empowerment and inclusion in the industry. “Tonight, we gather not just to celebrate, but to reflect, reaffirm, and, most importantly, accelerate action toward the growth and recognition of women in Out-of-Home Advertising,” Odesanya emphasized.
Mrs. Fadekemi Alonge, a renowned OOH practitioner and Board of Trustee Member of the Out-of-Home Advertising Association of Nigeria (OAAN), delivered a compelling keynote address, urging women to not only stand out in a male-dominated industry but also to recognize their own worth. “Know your value and be women of integrity,” she advised. Alonge stressed the importance of diligence, responsibility, and transparency, claiming, “Hard work pays.” Additionally, she encouraged attendees to remain open to suggestions, maintain a forward-looking vision for their companies, and uphold ethical standards within their professional dealings.
Throughout the evening, attendees engaged in discussions about the unique challenges faced by women in the OOH advertising sector. Many shared personal stories of overcoming barriers and emphasized the importance of community support. The conversations ranged from strategies for professional growth to the significance of mentorship and collaboration.
Yet, it wasn’t all serious talk; the evening was punctuated with moments of joy and fun. Women networked, played games, danced to lively music, and indulged in a variety of delicious food and drinks, creating an atmosphere of celebration and unity. This inaugural hangout allowed women to connect on both professional and personal levels, reinforcing the idea that they are “Stronger Together.”
As the night unfolded, the energy in the room was palpable. Women of diverse backgrounds and experiences came together not only to share their stories but also to inspire one another. The laughter and shared experiences served as a reminder of the strength that lies in unity and collective action.
Looking ahead, WOHAN has ambitious plans for the future, including initiatives aimed at introducing young women to the world of OOH advertising. The organization aims to foster the next generation of female leaders, ensuring the continuity of diversity and innovation in the industry.
As the evening came to a close, Odesanya encouraged all members to continue the dialogue beyond the confines of the event, emphasizing the importance of mentorship and support for one another. “Let us take tonight’s conversations into action,” she urged. “Together, we can truly accelerate action and shape the future of Out-of-Home Advertising in Nigeria.”
WOHAN, a sub-group of the OAAN, aims to champion women in OOH by providing resources, mentorship, and networking opportunities for women to promote their professional growth through advocacy, education, and collaboration. It also strives to break barriers, foster equality, and ensure equal opportunities for women to excel in the industry.
