By Prosper Mene
Mother’s Day on March 30, 2025, in Port Harcourt was more than a celebration of maternal love—it became a launchpad for a growing movement against Nigeria’s skin-lightening crisis. Today, March 31, activists report their efforts are gaining momentum, spurred by a women’s group that seized yesterday’s festivities to distribute “Love Your Skin” pamphlets, urging mothers to reject bleaching creams used by 77% of Nigerian women, according to World Health Organization data.
At a Mother’s Day event hosted by the Rivers Women Empowerment Network (RWEN) in the city’s Mile 1 district yesterday, volunteers handed out hundreds of flyers amid the singing of “Sweet Mother” and gift exchanges. The message was clear: embrace natural skin tones and protect the next generation from a practice linked to severe health risks like kidney damage and mercury poisoning. “Mothers shape our values—why not start with loving ourselves as we are?” said RWEN coordinator Blessing Amadi, speaking to reporters today..
The campaign struck a chord. By this morning, March 31, a viral video testimony from Chioma Nwankwo, a 39-year-old mother of three, had racked up over 50,000 views on Instagram. In the clip, recorded at yesterday’s event, Nwankwo shared how she quit bleaching creams two years ago after her daughters began asking why she “didn’t like her skin.” “I stopped for them—to show them beauty isn’t light skin,” she said, tearing up as the crowd cheered. Her story, hashtagged #LoveYourSkin, has since inspired local schools in Port Harcourt to schedule workshops for April, targeting both mothers and teens.
The skin-lightening crisis, declared a national health emergency by Nigeria’s drug agency in 2023, remains stubbornly entrenched, driven by cultural beauty standards favoring lighter complexions. The WHO’s 77% usage statistic—Africa’s highest—underscores the scale, with a 2025 BMJ study estimating thousands suffer from related health issues annually. Yesterday’s Mother’s Day push tapped into this urgency, framing mothers as key to breaking the cycle.
Today, RWEN reports that five secondary schools, including Government Girls’ Secondary School in Diobu, have committed to hosting “Love Your Skin” sessions, with plans to distribute educational kits funded by donations collected at the Mother’s Day event. “We raised N250,000 yesterday—enough to start,” Amadi said, noting the group aims to reach 1,000 students by mid-year.
For activists, Mother’s Day offered a rare spotlight. “Yesterday was about honoring moms—today, it’s about empowering them to change Nigeria,” Amadi said. As the campaign rolls forward, this post-Mother’s Day push could mark a turning point in the battle against a pervasive health and cultural crisis.
