Three Crowns, a prominent milk brand from FrieslandCampina WAMCO, has launched its 2025 Ramadan initiative, aptly named “Deeds Beyond Measure.” This initiative aims to inspire Muslims to embrace the essence of Ramadan through acts of kindness, community engagement, and personal growth.
The “Deeds Beyond Measure” campaign includes a series of weekly challenges that promote community benevolence. The initiative kicked off with participants memorizing and reciting Quranic verses, encouraging them to share 30-second videos of their recitations on social media. In addition, participants were urged to organize Iftar gatherings within their communities, fostering a sense of generosity and unity.
In a demonstration of its commitment to supporting Muslim communities during this holy month, Three Crowns implemented a comprehensive Iftar program across major cities in Nigeria, providing nutritious meals to the faithful. Locations included the Alausa Secretariat Central Mosque in Lagos, Bodija Central Mosque in Ibadan, and the National Mosque in Abuja. The program also extended to Mararaba Central Mosque in Abuja, Oja Oba Central Mosque in Ibadan, and Mowe Nasfat Central Mosque in Lagos, among others, reaching deeper into communities and offering nourishing meals in the spirit of Ramadan.
Chioma Igwe, Marketing Manager at Three Crowns, expressed, “As a brand that genuinely cares, we recognize the significance of this sacred period for our Muslim communities. Connecting with them during Iftar and sharing nourishing meals creates joyful moments of gratitude and wellness.”
To further promote balanced nutrition throughout Ramadan, Three Crowns collaborated with a renowned chef to produce a special “30 Days of Ramadan” recipe guide. This guide features delicious and nutritious meals crafted with Three Crowns Milk, assisting Muslim consumers in maintaining a healthy diet while fasting.
Building on the success of last year’s initiative, which focused on heart health and wellness, this year’s program broadens its scope to include community service and spiritual well-being. “Ramadan is a time for reflection, gratitude, and giving back,” stated Igwe. “Through our ‘Deeds Beyond Measure’ initiative, we aim to inspire acts of kindness that promote both physical and spiritual wellness.”
