By Prosper Mene
The Confederation of African Football (CAF) has revealed “Born Winners” as the official slogan for the 2024 Women’s Africa Cup of Nations (WAFCON), to be hosted across Morocco’s iconic cities from July to August 2025. The powerful slogan captures the indomitable spirit, resilience, and purpose-driven ambition of African women footballers who are redefining the sport and inspiring a new generation across the continent.
Announced at a vibrant press event in Casablanca, the “Born Winners” theme celebrates the extraordinary journey of women in African football, showcasing their ability to overcome systemic challenges, societal barriers, and limited resources to achieve greatness. “This slogan is a tribute to the women who rise above adversity, showcasing not only their athletic prowess but also their role as trailblazers shaping the future of African football,” said CAF President Dr. Patrice Motsepe. “The 2024 WAFCON will be a stage to honor their legacy and amplify their impact.”The tournament, hosted in Morocco for the second consecutive time, will feature 12 of Africa’s top women’s national teams, including defending champions South Africa’s Banyana Banyana, nine-time winners Nigeria’s Super Falcons, and emerging powerhouses like Zambia and Morocco’s Atlas Lionesses. Matches will be played in world-class venues across cities such as Casablanca, Rabat, and Marrakech, with Morocco leveraging its successful hosting of the 2022 WAFCON to deliver an unforgettable spectacle.
CAF emphasized that the 2024 WAFCON is more than a tournament, it’s a movement to elevate women’s football and promote gender equality across Africa. The event will include initiatives to engage young female fans, such as grassroots football clinics, mentorship programs with players, and partnerships with local organizations to promote women’s leadership in sports. “We want every girl watching to see herself as a born winner, capable of achieving her dreams,” said a CAF spokesperson.
The “Born Winners” slogan has sparked widespread enthusiasm on social media, fans and analysts have hailed it as a fitting tribute to the tenacity of African women. Posts have highlighted the progress of women’s football, with users noting the increasing visibility of players like Nigeria’s Asisat Oshoala, a six-time African Women’s Footballer of the Year, and Morocco’s Ghizlane Chebbak, who are becoming global ambassadors for the sport.
Morocco’s government has pledged full support, with investments in infrastructure, fan engagement, and tourism to ensure the tournament boosts the local economy and showcases the country’s cultural richness. The Royal Moroccan Football Federation (FRMF) is also working to ensure accessibility, with affordable ticket prices and live broadcasts to reach millions across Africa and beyond.The 2024 WAFCON will serve as a qualifier for the 2025 FIFA Women’s World Cup, adding extra stakes to the competition. With the global spotlight on women’s football growing, CAF aims to use the tournament to advocate for increased investment in women’s leagues, better training facilities, and equitable pay for female players across the continent.
CAF has promised a celebration of skill, passion, and unity that will resonate far beyond the pitch. Fans can stay updated on match schedules, ticketing, and exclusive content through CAF’s official website and social media channels.
