By Prosper Mene
As Nigeria’s vibrant “Detty December” season kicks into high gear, drawing thousands of diaspora Nigerians and tourists to Lagos for concerts, parties, and beach escapes, complaints about skyrocketing accommodation costs are mounting. A lady (Raye)ย has taken to social media to slam the “exorbitant” prices of beach houses, highlighting the growing frustration over price gouging during the festive period.
The criticism comes amid a broader backlash against inflated rates for short-term rentals, including luxury beach properties in areas like Elegushi, Oniru, Tarkwa Bay, and Ilashe. Popular private beach houses and resorts, known for their oceanfront views, pools, and exclusive vibes, are reportedly charging premiums that many deem unjustifiable given Lagos’ infrastructure challenges.
Industry observers note that nightly rates for short-let apartments and beachfront properties have surged dramatically this year. While off-season rates for upscale accommodations hover around โฆ120,000 to โฆ200,000 per night, December bookings are pushing โฆ220,000 to โฆ300,000 or higher, with some premium beach villas demanding even more for group stays.
Travel experts warn that such hikes risk pricing Lagos out of its own festive season. Gbenga Onitilo, Managing Director of Travelden, recently cautioned that unchecked overpricing in hospitality could drive visitors to cheaper alternatives in Ghana or Rwanda, threatening the long-term appeal of Detty December.
Influencer Laura Ikeji has also weighed in on the greed fueling seasonal inflation, extending her critique beyond services like hair braiding to broader exploitation of returnees. “We are greedy,” she stated in a viral video, predicting that excessive charges could “ruin” the beloved tradition.
Despite the complaints, Detty December remains a cultural powerhouse, boosting Lagos’ economy with millions in revenue from tourism, nightlife, and events. Beaches continue to buzz with parties, but affordability concerns are prompting some visitors to opt for hotels offering better value through amenities like daily cleaning and reliable power.
As the festivities continue, stakeholders call for balanced pricing to sustain the “detty” spirit that makes December in Lagos unforgettable, without leaving revelers feeling fleeced.
