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Women of Substance

Women of SubstanceAppointment

Abu Esther Appointed Wow!lotto Marketing Manager

Fast rising versatile marketing communication professional, Abu Esther has been appointed Marketing Manager for Nigeria’s first-ever Interactive Online Lottery and Gaming Platform, wow!lotto.

 

In her new position, Esther is expected to bring to fore her over six years’ experience in this market to drive the entire launch process of wow!lotto gaming Platform into the Nigerian market and oversee all the marketing activities through the media and other consumer activations, ensuring the brand has a large market share in the lottery and gaming sector in Nigeria.

 

Industry observers believe that this onerous responsibility for Esther who is arguably one of this industry’s youngest marketing coordinators, is a stroll in the park as she had hands-on experience and expertise working on such brands as MainOne,Diageo (Guinness Foreign Extra Stout, Malta Guinness, APNAD PET Launch),Seplat,PwC,Savannah Energy, Lekoil, Total, NSE and Frontier Oil.

 

Esther was also instrumental to the execution and grand success of such groundbreaking campaigns and projects that have become professional reference points as Coca-Cola’s Coke Island Party (that birthed the campaign launch of Coca-Cola’s ‘Taste The Feeling,’), Coke’s ‘Share a Feeling Campaign’ launch (2015 & 2016), GLO CAF, Girl Effect (Girls Connect Initiative), Financial Reporting Council of Nigeria (Public Hearing and Sensitization on the Nigerian Code of Corporate Governance), SAHCO (IPO), among others.

 

Her foray into fashion and entertainment has also seen her handle such projects as the Ask Series, OUCH, Africa Fashion Roundtable, The Waterside Ikoyi Lagos, Goge Africa, TV Creed, Olorisupergal’s Book Launch and Jaylee to the World (A Drummer vs DJ concert). She has also worked for such celebrities as Waje, Yemi Alade, Jaywon, Meg Otanwa, Joke Silva, Olorisupergal, Jane Michael, Bez, Ycee, HumbleSmith, Drummerboystanleyand DJ Cuppy.

 

Abu Esther has also worked in some of Nigeria’s most reputable agencies including Caritas Communications, C&F NovelliPortelli, Wildflowerand Belfry Africa(where she was the Lead Consultant).

 

Abu Esther is an alumna of the University of Nigeria, Nsukka, UNN and the University of Lagos, Unilag, where she obtained a Bachelor’s degree and a Master’s degree in Mass Communications, respectively.

 

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AppointmentWomen of Substance

Geraldine White:Publicis Groupe’s Chief Diversity Officer

Publicis Groupe has promoted Geraldine White to chief diversity officer. She replaces Ronnie Dickerson Stewart who left the company earlier this year.

It was gathered that she is tasked with leading all U.S. DE&I work with a focus on elevating talent experiences, improving systems, policies and practices and enabling an inclusive environment.

White is reporting to Anne-Gabrielle Heilbronner, member of the directoire and secretary general, with additional reporting lines to Andrew Swinand, CEO of Publicis Creative and Leo Burnett Group and U.S. executive sponsor for DEI.

She has worked at the holding company for 13 years, most recently as Publicis Sapient’s head of diversity and inclusion in North America, where she launched and led the organization’s business resource groups in the region. She also led its global Black talent taskforce, designed to advance equity.

Her focus will be on improving DEI policies and practices for employees and building on the company’s diversity efforts.

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Entrepreneur

Coca-Cola’s RESWAYE Project End With 159,000kg of Plastic Waste Recovered

The Recycling Scheme for Women and Youth Empowerment (RESWAYE), an environmental sustainability and women empowerment initiative, sponsored by The Coca-Cola Foundation, has come to an end. The project, executed by implementing partners, the Mental and Environmental Development Initiative for Children (MEDIC), to drive environmental protection, marine conservation, and women empowerment, concluded with a closing ceremony at Ibeju Lekki on Friday, May 21, 2021.

Present at the event were key government dignitaries, community leaders, and Coca-Cola representatives including Nwamaka Onyemelukwe, Director, Public Affairs, Communications & Sustainability, Coca-Cola Nigeria Limited, Ifeyinwa Ejindu, Communications Manager, Coca-Cola Nigeria Limited, Doyinsola Ogunye, Founder, MEDIC; Barr. Mrs Rhoda Ogunye, Trustee, MEDIC; Chief (Honourable) Olalekan Bakare, Secretary to the Apapa Local Government Council and Chairman of the body of secretaries to Local Govts and LCDAs in Lagos (Scribes57); Chief Tajudeen Adams, Baale Of Igbolomi and Chairman of Baales, Ibeju-Lekki LCDA; Honourable Tosin Osunnuga, Secretary to the Local Government, Lekki LCDA; Honourable Semiu Waliu, Secretary to the Local Government Council, Ibeju Lekki; and Ogunlana Olaseni, Head, Recycling, Lekki Free Trade Zone, East District 2, Lagos State Waste Management Authority (LAWMA).

Launched in 2020, the RESWAYE project was developed following concerns around Nigeria’s increasingly polluted shorelines and coastal lines as Nigeria is reported to generate 32 million tonnes of plastic waste every year with the majority ending up in landfills, beaches, and other water bodies.

Through the initiative, Coca-Cola sought to tackle this challenge while ensuring women’s economic empowerment within the target communities. As a result, the initiative was incentivised, providing low-income communities in the Ibeju Lekki area with an opportunity to earn an income while ensuring marine and environmental conservation.

After 18 months of enlisting women and young people in the plastic buy-back scheme across 16 coastal communities in Ibeju Lekki, the project recorded impressive numbers at its conclusion with over 150,000kg of plastic waste reportedly removed from the coastal and shorelines; over 2000 women and youth empowered economically, and 2,124 households impacted – resulting in over 13,000 direct and indirect beneficiaries.

Speaking at the event, Nwamaka Onyemelukwe, Director, Public Affairs, Communications & Sustainability, Coca-Cola Nigeria Limited, lauded the initiative and emphasised the need for corporations to scale up efforts to alleviate the country’s burgeoning plastic waste problem.

“At Coca-Cola, we are aware of the devastating implications of climate change on our environment, health and economy at large. The RESWAYE project was developed to combat this looming problem, and I am pleased with what we have achieved over the past 18 months. By partnering with credible NGOs such as MEDIC, we developed an effective recycling system that met the unique needs of the Ibeju Lekki communities, making recycling more accessible to everyone while also ensuring the economic empowerment of women and youths”, she stated.

Doyinsola Ogunye, founder of MEDIC added, “Seeing the impact we have made in these communities through our network of women and youth recyclers over the past 18 months has been deeply fulfilling. Through Coca-Cola’s support, we have ensured the economic empowerment of women, looked after communities, and cleared an inordinate amount of plastic waste from the oceans even in the turbulent times experienced last year”.

The Secretary to the Local Government Lekki LGA, Chief (Honourable) Olalekan Bakare, also lauded the initiative, commending Coca-Cola for “devising a creative solution to our community’s waste problem” and urged more corporate bodies to do more.

The RESWAYE project is in line with Coca-Cola’s “World Without Waste” mandate which fosters collaboration with multiple stakeholders, including partners, governments, and civil society organisations like MEDIC, to foster continued leadership in reducing its carbon footprint. By 2030, Coca-Cola also aims to help collect and recycle a bottle or can for every one sold by the company.

According to Nwamaka, Coca-Cola will continue to work with communities to better understand their recycling and collection challenges while engendering a recycling culture amongst residents.

Source: Marketing Edge online

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CareerAppointmentWomen of Substance

Caroline Anyanwu: United Bank for Africa New Board Member

United Bank for Africa group(UBA), the leading pan-African financial services institution has recently  announced the appointment of Mrs. Caroline Anyanwu to its Board of Directors, effective May 19, 2021.

Caroline Anyanwu holds a First-Class degree in Statistics from the University of Ilorin in Nigeria and has worked extensively in the fields of accounting, taxation, credit risk and banking throughout her career of close to four decades. She worked at UBA from 1996-2006, where she held the position of Head, Credit Risk Management. Mrs. Anyanwu also served as the Deputy Managing Director of Diamond Bank with supervisory responsibility for risk management, until her retirement in 2019.

Speaking on the new appointment, UBA Group Chairman, Mr. Tony O. Elumelu said, “We welcome Caroline back to the UBA Group after fifteen years. She helped develop our credit and risk management, and her track record leaves me in no doubt that she will be able to harness her considerable experience across the African continent to bring valuable contributions to the Group Board of UBA. Corporate governance and risk management are central to what we do at UBA and Caroline Anyanwu aligns perfectly with our vision.”

UBA is one of the largest employers in the financial sector on the African continent, with more than twenty thousand employees Group wide and serving over twenty five million customers. Operating in 20 African countries and in the United States of America, the United Kingdom and with presence in France, UBA provides innovative retail; commercial and corporate banking; cross border payments and remittances; trade finance and ancillary banking services. UBA is leading financial inclusion and implementing cutting edge products in Africa.

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TrendingAppointmentCareerWomen & BusinessWomen of Substance

Dona Tobin: Omnicom’s DDB new Global Chief Marketing Officer

Dona Tobin has been appointed as  the new Global Chief Marketing Officer of Omnicom’s DDB Worldwide.

In her new role, she will be reporting directly to Global CEO Marty O’Halloran. Tobin will oversee all global and North America internal and external corporate communications, including brand management, media relations, corporate social responsibility and cultural communications.

O’Halloran said: “We are thrilled to have Donna joining DDB to help shape our global narrative and connect our refreshed vision with the wider market. Her diversified background and unique understanding of both brand marketing and the advertising agency landscape will be invaluable to our organisation as we invest more in the DDB brand moving forward.”

Tobin brings to her role a diverse set of skills and over 20 years of agency and brand experience in marketing and advertising. Tobin has worked within and led global agencies such as Arnold Worldwide, Grey and VaynerMedia and has extensive experience running global brands and leading marketing, communications, and product development across industries including food and beverage, fashion and toys at companies such as Ocean Spray, Hasbro and WPP’s Kantar.

Most recently she was the EVP of Marketing, Communications, Events and Partnerships at the American Association of Advertising Agencies (4A’s) where she led the organization’s new vision, mission, marketing and communications strategies, and the re-imagination of the 4A’s virtual thought leadership events. Tobin’s expansive background in the marketing and communications landscape will inform her approach to this new role.

While speaking on her new appointment, Tobin said: “I am extremely excited to be joining DDB Worldwide during this time of cultural and creative transformation under Marty’s and Ari Weiss’ leadership. I’ve always admired DDB’s incredible creative legacy and am honored to be a part of the continuously innovative path forward with such amazing, super talented global teams.”

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Women of SubstanceCareerGist Me

Meet Graca Machel the Only Woman who served as the First Lady of 2 Nations

Graca Machel the great woman. She’s the  only Woman In The World Who Has Served As The First Lady Of 2 Countries. She’s indeed a star.

Graca Machel is a Mozambican politician and humanitarian. She is a widow of former presidents of both Mozambique Samora Machel and South Africa Nelson Mandela.

She is an internationally renowned advocate for women’s and children’s rights and was made an honorary British Dame by Queen Elizabeth ii in 1997 for her humanitarian work.

Machel is a member of the Africa progress panel, a group of ten distinguished individuals who advocate at the highest levels for equitable and sustainable development in Africa. As a panel member, she facilitates coalition building leverage and broker knowledge and convenes decision-makers to influence policy and lasting change in Africa.

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TrendingCareerWomen & BusinessWomen of Substance

Leo Burnett promotes Chaka Sobhani to global chief creative officer

Global creative powerhouse, Leo Burnett, has announced the promotion of creative amazon, Chaka Sobhani to global chief creative officer.

Representing Leo Burnett on a global stage, Sobhani will be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of creative talent, with a focus on diversity and inclusion.

She replaces Liz Taylor, who is leaving the agency two years after joining from FCB. Sobhani kicked off her creative career as a comedy and performance writer, previously working at Fox before setting up ITV’s first in-house creative agency, ITV Creative.

She joined Mother in 2013, where she spent three years, before becoming Leo Burnett London’s chief creative officer.

Commenting on her new role, Sobhani stated, “I’ve been very lucky and I genuinely feel really grateful. I went from a decade in broadcast, interned at Mother and started getting my head around advertising, but I would never have thought 20 years ago that I was gonna end up in a global role.”

Continuing, Sobhani said that Leo’s London offices have continued to “go from strength to strength”, winning new work, including TUI, Premier Inn and Vision Express, and creating “ideas that truly connect with people across the nation and genuinely make them feel something”.

She added: “I’ve worked with really amazing people who I’ve learned so much stuff from, and I want to be in a place with really good human beings who share the same human values as me – people who want to take their jobs very seriously but don’t take themselves so seriously, and build a culture and a place where people genuinely look forward to coming into work. “I feel part of something, I feel very lucky.” Sobhani was named as one of the UK’s top creatives of last year and she is set to be a jury member for 2021’s Cannes Lions.

Andrew Swinand, Chief Executive of Leo Burnett USA, added: “I am very proud and excited that Chaka will be taking on the role of global CCO for our network. Chaka puts the ‘human’ in HumanKind – you can feel it in every part of her work and her tireless dedication to championing and including diverse voices and people in our industry.”

Swinand continued: “Chaka’s pride in our brand is immense, as is her passion for breakthrough creative and enduring client relationships. “She’s a cultural titan in every sense and a ‘Burnetter’ through and through.”

Last month, Emily Marr – Sobhani’s former workmate at Mother returned to Leo’s after 14 years in the newly created role of chief production officer.

Source: Marketing Edge Online

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RelationshipWomen of Substance

Women Needs One Another

I’m a woman

You are a woman

We are women

Women are born queens and if you see your sister’s crown not properly seated on her head, help her wear her crown right rather than pull it down.Be one another’s keeper.

Do not talk down on her…That you are married today does not mean you are better than her…

That she is a Single mum or divorced does not make her a failure…

That she is a widow does not make her disadvantaged…

That you or your husband is richer than her or her husband does not make her classless…

That she doesn’t have kids does not make her lesser than a woman or barren…

That you have made it in life and she is still struggling doesn’t mean she is useless, no one knows tomorrow…

That you are more educated than her does not make her your moron…

That you are in a higher authority should not be used to belittle/intimidate her…

CROWN her a QUEEN even when you know you are ‘better’ than her…

Women go through a lot and need UPLIFTMENT/ENCOURAGEMENT from one another…

It does not cost anything to uplift your fellow woman…

It will only cost you removal of ENVY, JEALOUSY, HATRED, WICKEDNESS, BITTERNESS, ARROGANCE, UNHEALTHY COMPETITION to uplift a fellow woman…

No woman is Ugly, we are all beautifully made in the image and likeness of God…

Never you stand where your fellow woman is being talked down or destroyed…

So to all women, we are QUEENS AND PRINCESSES,YOU ARE ALL CROWN, beautifully crown your fellow women

 

 

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Entrepreneur

Whitefield Foundation Empowers Over 20,000 Women and Youths

I

Whitefield Foundation, the financial inclusion of Coca Cola Nigeria limited has sponsored over 20,000 Women and Youths

The initiative is part of the company’s effort to improve and support the livelihood of young Nigerians following the economic effects of the COVID-19 pandemic which hit in 2020. The SIP program, which held virtually over the course of one year, was targeted at helping youth and women younger than 45 years of age across Nigeria.

Present at the closing ceremony were key dignitaries including the Chairman of Yaba LCDA, Hon. Kayode Omiyale; Vice-Chairman Yaba LCDA, Hon. Alhaji Bolanle Aileru; Whitefield Foundation Trustee, Dr. Oladoyin Sagoe; Founder of Whitefield Foundation, Olufunmilola Johnson; Director Public Affairs, Communications and Sustainability, Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe; Senior Manager, Social Impact Strategy for Africa Operating Unit, Coca-Cola, Uche Ogbonna; and Chairman of Agriculture & Agro-Allied Group, Africanfarmer Mogaji.

In his opening speech, Vice-Chairman, Yaba LCDA, Hon. Alhaji Bolanle Aileru, who represented the Chairman remarked, “I applaud Coca-Cola and Whitefield Foundation for filling a gap in our community by engaging our youths and women. It is evident that partnerships and collaborations fuel outstanding results”. He also highlighted that the turnout from the communities was truly impressive and that Coca-Cola and Whitefield Foundation both exceeded expectations.

The closing ceremony featured the recognition of the individuals who had benefited from the program. Across the 36 states, people were trained and lectured in topics covering building a successful career, jobs of the future, business as a legal entity, customer service, funding your business, IT, the business of agriculture, catering, domestic essentials, and many more.

By the end of the program on April 16, 2021, participants had completed three different stages of courses comprising over 50 AudioVisual lessons which had over 1,000,000 page views on the website. The virtual training was taught by seasoned facilitators in their respective fields.

Speaking at the event, Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe explained, “At Coca-Cola, we are proud of the remarkable achievements of this program. As a company, we understand that 2020 was a challenging year for everyone, but it taught us innovation and opened our hearts to more acts of kindness to upscale what we do within our communities. We recognized that unemployment rates were on the rise with the poverty rates reaching a peak, and as a socially-responsible company focused on refreshing the world, we are also committed to making a difference in the lives of people and communities”.

A beneficiary from the training, Anu Oshilaja, founder of Annyz Fabric Bags, shared her life-changing story on the impact of the program and the funding she had received to further her business. As a token of her appreciation, she gifted beautifully hand-crafted bags to the women dignitaries at the event.

Founder, Whitefield Foundation, Olufunmilola Johnson, in her closing remarks stated, “We are excited by the success of The Special Intervention Program (SIP) and this initiative was born out of the need to help make more successful people who will grow our economy in Nigeria. We are focused on addressing seven UN Sustainable Development Goals covering no poverty, gender equality, zero hunger, quality education, partnerships, economic growth, and responsible consumption and production. We appreciate Coca-Cola Nigeria Limited, who deemed us worthy of achieving this feat”. She thanked all stakeholders including the government officials, the facilitators of the classes, Coca-Cola executives, and the participants.

At the end of the event, 50 individuals were announced to receive N30,000 each to fund their business registration and start creating value for themselves. The ceremony ended with immense gratitude and joy from the beneficiaries who expressed their heartfelt gratitude to Coca-Cola Nigeria Limited as well as Whitefield Foundation for their support.

The SIP Program was part of Coca-Cola Nigeria’s COVID-19 Intervention following the impact of the pandemic on the Nigerian economy. This intervention saw the company fund several community-based initiatives focused on aiding the economic recovery of residents from the adverse effects of the pandemic.

Source: Marketing Edge Online

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Appointment

Coca-Cola Foundation Appoints Saadia Madsbjerg

The Coca Cola Company has announced Saadia Madsbjerg to resume the office of the Vice President of Global Community Affairs for the Coca-Cola Foundation.
She’s expected to join the Company 1st of June as she will be managing the operations of the Foundation which includes Financial Requirements, Grants Making and Regulatory Compliance for Domestic and International Philanthropy.
According to the Chief Communications, Sustainability & Strategic Partnerships Officer at The Coca-Cola Company Bea Perez ” We are thrilled to have someone of her caliber and look forward Saadia building on the great history of the Coca-Cola Foundation.”
 Saadia Madsbjerg in her speech said:  “I’m thrilled to join The Coca-Cola Foundation, which has a built a remarkable legacy over a period of nearly 40 years through giving more than $1 billion to meaningful programs impacting communities worldwide. I look forward to working with the Foundation’s partners and grantees in Atlanta and around the world.”
Madsbjerg is a former managing director of The Rockefeller Foundation, where she led efforts to seed-fund the development and launch of new financial instruments and partnerships designed to channel money from capital markets toward sustainable development.
“Madsbjerg brings years of experience in corporate strategy and philanthropy, as well as in launching and leading sustainable, impact investing programs across public and private sectors to address challenges such as climate change, inequality and humanitarian crises.”
Before joining The Rockefeller Foundation, Madsbjerg was senior vice president for strategic planning at the New York City Economic Development Corp. She led a portfolio of projects focused on transformative opportunities for creating a more equitable and resilient economy.
Madsbjerg also previously worked in the technology sector at Cisco Systems, advising Fortune 500 companies and public sector institutions on how innovative technology could help create new business models and address critical challenges, such as social and economic challenges caused by an aging society.
Prior to Cisco, Madsbjerg was an associate principal at McKinsey & Co., where she advised multinational companies on corporate strategy.
She is also a co author of Making Money Moral, a book that tracks the growth of sustainable and impact investing and features first-hand stories of innovations unlocking private-sector capital to solve critical challenges of the 21st century.
Saadia Madsbjerg , bagged a bachelor’s and master’s degrees from Copenhagen Business School. She will be relocating to Atlanta from New York. Madsbjerg will report to Perez and succeeds Helen Price, who retired in 2020.
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