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Interview

Medebem-Relationship, collaboration key to accelerate growth of advertising

by Women Times on

Experiential marketing Amazon, Tolulope Medebem, the Chief Executive Officer of Aster Integrated Marketing, and Vice President of the Experiential Marketers Association of Nigeria (EXMAN), has posited that relationships and collaborations are major key elements to accelerate the growth of advertising industry. The agency boss, who emphasised the need for agency owners to nurture good relationships with clients while promoting industry collaborations, noted that “technology does not run a business, but good relationships do”.

The EXMAN VP stated this in a close chat with MARKETING EDGE. Sharing her experience on how she benefited immensely from business opportunities that were birthed out of sustained good relationship during the peak of the pandemic, she said: “I can say that one of the things that has kept us in business so far during the pandemic and even presently, is relationships. All through the period, those that kept working with us were actually those clients that we have relationship with, and strangely this year, based on words of mouth and relationships, we got a couple of new clients as well.”

Mrs. Medebem urged agencies to embrace collaborations to achieve a 360 degree growth of the industry, a success which she added, will be ploughed back to the entire growth of advertising industry.

“We all need to come together to find ways that we can cooperate to ensure that we all grow, because at the end of the day, if somebody holds unto everything and thinks he or she will grow alone, somewhere along the line, it is going to affect not only the person but everyone else. But if we collaborate with healthy competitions, of course, working together also means that we are putting back into the ecosystem. From there we will be able to grow, not just on personal businesses but the industry and the country as a whole.”

The Fellow of the Chartered Institute of Management Consultants while assessing the experiential marketing within the marketing communications ecosystem, reaffirmed the fact that experiential is growing and evolving despite the direct hit of Covid-19 on the industry, due to the nature of its operations and activities. She stated that experiential, despite being under-explored, has the capacity to contribute exponentially to the growth of the IMC ecosystem in terms of activities and budgets. The Amazon reiterated that technology is integral to experiential and therefore urged industry players to access every innovation for its function. She called on the practitioners to move in line with time and trends so as to be at par with other counterparts around the globe.

“The truth about being in a global world is that whatever is happening internationally, we should continually keep tabs here. Obviously, we need to tap into whatever is going on in the world. Ideally, every activity in experiential marketing is supported by technology. There is need for technology amplification and integration.”

Mrs. Medebem encouraged agencies to ensure value addition in their dealings with clients in order to remain relevant and indispensable in the industry. She advised them to move from the point of agency-client relationship to partnership point in order to enjoy a symbiotic relationship.

The business founder expressed her joy and excitement towards Advertising Practitioners Council of Nigeria (APCON) for instituting the long awaited Advertising Industry Standard of Practice (AISOP) which took effect from the 6th of October, 2021, as a legal framework and new guideline for all advertising practitioners.

“With AISOP, EXMAN is now well positioned as an industry player under APCON. As a member of EXMAN, Aster Integrated Marketing can boldly practice experiential marketing as covered by APCON.”

Source: Marketing Edge.ng

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Women of Substance

Aisha Buhari set to flag off National Women’s conference in Lagos

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Gist MeInterview

Agnes Aileluelohia-Creativity powered by technology is the future of agencies

by Women Times on

The COVID-19 pandemic has irreversibly changed the advertising landscape, therefore agencies, in particular, should recreate customers’ experience to correspond with changing customer expectations. In fact, creativity enshrouded in technology is the future of today’s agencies.

The above assertion was made by Agnes Ailuelohia, the Chief Operating Officer and General Manager of First Katalyst Marketing Limited.

Assessing the marketing and advertising ecosystem in view of the impact of the new normal, the experiential marketing expert noted that, today’s consumers have high degree of expectations, hence the need for agencies to embrace digital apps in their journey towards consumers’ satisfaction. She urged them to adopt convenient business models by integrating and leveraging technology to help foster competitive advantage and also build better products and services for customers’ engagements and interactions.

Citing Peter Drucker’s maxim, “innovate or die”, Mrs. Ailuelohia mentioned that, technology is the panacea for any business growth. “If we look at the world today, it is all about digitization. If there is one thing that Covid-19 has taught us, it has more or less accelerated the digital agenda for us. In the same way, agencies need to position themselves in such a way that there is a lot more in terms of innovation and thinking outside the box. It is about creatively steering adaptive strategies that work for us.”

She added that digital technology has the potential to boost more inclusive and sustainable growth by spurring innovation, and helping agencies to confront and recover from the pandemic, which has disrupted economies and societies globally.

“It is about digitizing operations for adequate information on data analysis and consumer insights, as well as developing skill set in a bundle of talents, data, technology and creativity for the future. Agencies need to move from the point of waiting for a brief, to a point of getting briefs by themselves through data, which is basically insights.”

Speaking on decline in advertising spend, the general manager explained that ad spend had already dropped pre-Covid-19, adding that clients’ disposition for now is to meet up with the lost transactions. “The decline began before Covid-19, indicating that a portion of the advert budget is below the marketing budget. This is because a lot of clients are looking at how to make new contacts and make quick return on investment for their brands. Clients are a bit more cautious; however, they are also trying to gain the time lost.”

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Women of Substance

Bola Adesola: A journey from the Bar to the banking hall and to the boardroom.

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Bola Adesola is not the name you think about when you try to recall your favourite Nigerian law practitioners. On the contrary, she is more like an Amazon of the banking sector, not just in Nigeria but across the continent of Africa. With about three decades of experience in banking, there were no questions about how deserving Adesola is of her recent appointment as the first female board chairman of Ecobank Nigeria. However, this is possibly a career reality that even she did not picture herself in when she started out her career as a lawyer in 1985.

Bola was born and grew up in Lagos, in a close-knit family of the parents and two daughters. She recalls in an interview that she was quite close to her father;“in a way, I was always the son my father never had.”

Despite being fond of her lawyer-father who she describes as her all-round hero, she started secondary school more inclined to the sciences and even did Biology, Chemistry and Maths in the A-levels examination. She still diverted back into law and ended up bagging a law degree at Buckingham University, United Kingdom in 1984. She returned to Nigeria and was called to the Nigerian bar in 1985, before she started practising law while working with her father in Lagos.

“The advice from my parents was to get a university degree and to view it as a blank canvas upon which to paint my life and aspirations and then, to live that life. I practised law for four years, However, I was still in pursuit of what my purpose was,” she said.

Shortly after this time in the late 80s, the Nigerian banking sector started opening up with new banks receiving licenses from the regulators, and seeking new talents to recruit into their teams. Since Adesola was still searching for an industry where she would feel at home, she decided to give banking a trial. She did the Advanced Management Program at Harvard Business School to introduce her to the basics of accounting and computing, and took a dive-in. She applied for and got employed in a bank. This, according to Adesola, was the only time she ever had to apply or be interviewed for a banking-related job. As she progressed in her career, she later did a Chief Executive Programme at the Lagos Business School, Pan-Atlantic University.

She spent less than a year there before CitiBank head-hunted her in 1990. She worked in Citibank for nine years in senior leadership roles in Nigeria and Tanzania. She served as Country Treasurer for a while, and then as Assistant Vice-President, Corporate Finance and product development.

Soon, she was headhunted to fill the position of Managing Director / Chief Executive Officer of a securities trading firm – Kakawa Discount House Limited – one of the eight banks led by the First Bank of Nigeria. In 2005, she was made the Executive Director, First Bank of Nigeria Plc (now FBN Holdings Plc) in charge of corporate banking. She also had oversight of the retail and commercial banking business in Lagos.

After five years, Bola Adesola resigned to take up the position of CEO of Standard Chartered Bank Nigeria Limited in March 2011. She became CEO for Nigeria and West Africa in 2015, with oversight over the bank’s West African subsidiaries, including Ghana, Cote D’Ivoire, The Gambia, Sierra Leone, and Cameroun. She was also the Chairperson of the Board of Standard Chartered Bank Mauritius and a Director at Standard Chartered, Ghana. In 2019, she was promoted to become Senior-Vice Chairman, Africa of Standard Chartered Bank group.

Mrs Adesola retired from Standard Chartered Bank as the Senior Vice-Chairman, Africa. She was recently appointed as the Ecobank Nigeria board Chairman, making her the first female board chairman for the bank group. She succeeded Mr John Aboh whose tenure recently came to an end.

She was honoured as the Most Outstanding Woman in Business, 2013 at the Africa Business Awards. Bola Adesola was also awarded CEO of the year 2014 from the Nigeria British Chamber of Commerce.

She holds and has held several appointments and positions both on the local and international scene. She is an Honorary Fellow of the Chartered Institute of Bankers Nigeria (CIBN). She has also previously served on the boards of FMDQ and the Nigerian Interbank Settlement Systems (NIBSS) Plc. Adesola chairs the Central Bank of Nigeria (CBN) Bankers’ Sub-Committee on Economic Development, Sustainability and Gender.

She is a Trustee and Executive Board Member of the Financial Markets Dealers Association. Adesola has served as Vice President of the Lagos Business School Alumni Association (LBSAA), Board Member of the Fate Foundation, and Executive Member of the Nigeria National Competitiveness Council, among others. She was appointed to the Board of the United Nations Global Compact by the UN Secretary-General in 2015 and elevated to Co Vice-Chair of the Board in 2018. She is also a member of the Women Corporate Directors Foundation.

In 2001 and along with 11 other women and one man, she co-founded WIMBIZ to create a women’s network and elevate the profile of women in management and business. It later expanded to include women in public service and other sectors. The founders now sit as Trustees, and WIMBIZ still continues to make more impact.

She counts it as one of her biggest achievements to have nurtured and coached men and women who are making impacts in their chosen paths. “I would say that my biggest achievement is seeing them grow, develop and blossom and become leaders in their own right. I consider it an achievement when I have made a positive impact in the lives of others.”

Outside work, she is an art enthusiast and collector. Bola also loves travelling.

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AppointmentCareer

Eco Bank Nigeria Appoints New Chairman and Directors

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The Board of Directors of Ecobank Nigeria has announced the appointment of three non-executive directors.

They are Mrs. Bola Adesola, Mrs. Titilayo Olujobi and Mrs. Bimbola Wright.

This was disclosed by the bank via a statement issued on Wednesday.

The statement issued by the bank said: “The new Directors have distinguished themselves in their various careers bringing with them a wealth of experience in the financial services industry, their professionalism and integrity, that has earned them international respect.

“Mrs. Bola Adesola who has also been appointed as the Chairman of the Board, following the end of tenure of Mr. John Aboh, is a highly respected professional with over thirty-three (33) years of experience in the banking sector. She has commendable leadership qualities and successfully driven expansion initiatives in several banks. Mrs. Adesola retired from Standard Chartered Bank as the Senior Vice-Chairman, Africa.

Prior to this role, she was the Managing Director/ Chief Executive Officer for Standard Chartered Nigeria and West Africa for eight years with oversight over the bank’s West African subsidiaries, including Ghana, Cote D’Ivoire, The Gambia, Sierra Leone, and Cameroun. Mrs. Adesola was also the Chairperson of the Board of Standard Chartered Bank Mauritius and a Director at Standard Chartered, Ghana.”

Commenting on her appointment as Director and Chairman of the Board, Mrs. Adesola said; “I am honoured to be appointed as Chairman of the Board of Ecobank Nigeria. I am familiar with the brand and the proud history that is built on strong foundation across the African continent and indeed globally.

“I look forward to working with the other members of the Board and Executive team as we continue our journey to be top in the Nigerian market, by setting the standards in financial services for our customers. I would also like to express my thanks to my predecessor, Mr. John Aboh, a consummate and respected banker for a very successful tenure and wish him all the best for the future.”

Patrick Akinwuntan, Managing Director, Ecobank Nigeria said: “The entire staff and Management of Ecobank Nigeria warmly welcome Mrs. Bola Adesola and the other new directors to the Board. We will give them our full support in ensuring the actualization of the Bank’s strategic plans in Nigeria. I also thank Mr. John Aboh who recently retired from the Board after successfully completing his tenure of office. Under his tenure as Chairman of the Board, the Bank made remarkable progress in growing its market share and repositioning Ecobank Nigeria for leadership in the Nigerian financial services sector.”

Mrs. Titilayo Olujobi also a new director on the Board is a well-rounded and experienced professional with nearly four decades experience in Public Accounting, Banking, Training Facilitation, Business Consulting and Coaching. She is a Fellow of the Institute of Chartered Accountants of Nigeria (ICAN) and a Certified Professional Coach of the International Coaching Federation (ICF).

Mrs. Olujobi who is currently Non-Executive Director of IBFCAlliance Limited started her professional career at Z. Olasanya & Co and Coopers and Lybrand (now PriceWaterhouse Coopers) where she led audit assignments and consulted on tax issues.

She was at Nigeria International Bank Limited (now Citibank Nigeria Limited) as a Management Associate and rose through the ranks across multiple positions to become Vice President (Deputy General Manager); She was Managing Director, IBFCAgusto Training Limited; Executive Director of IBFCAlliance Limited after the merger of IBFCAgusto and Alliance Consulting. She holds a B.Sc. Degree in Economics from the University of Ife (now Obafemi Awolowo University).

Mrs. Bimbola Wright is a transformative and human-centered professional with thirty-three (33) years banking experience in top financial institutions, over 20 years of which was at senior leadership levels. She is currently an Executive Director with Wright & Co Limited, a management consulting firm based in Lagos; Chairperson of the Board of Arami Essentials; member of the Institute of Directors, where she sits on the board of IoD Centre for Corporate Governance; and Fellow of the Nigeria Institute of Management.

Her career commenced with NAL Bank Plc (now part of Sterling Bank), from where she moved to Kakawa Discount House which was later acquired by First Bank Holdings to become FBNQuest Merchant Bank; she was Executive Council member of Women in Management, Business and Public Services (WIMBIZ). Bimbola holds a B.Sc in Human Biology from Surrey University, an M.A. in International Relations from the University of Kent at Canterbury.

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Profile

Kemi Fabusoro – There is need for stringent advertising framework

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The Director/Executive Secretary of the Association of Advertising Agencies of Nigeria (AAAN) Kemi Fabusoro has stressed the need to include in the regulatory body’s operation, terms for violation and penalty for offenders, arguing that such inclusion will help it to achieve an effective, result-oriented advertising framework.

She stated this while giving her assessment of Nigeria’s advertising ecosystem during a one-on-one interview with MARKETING EDGE. In her view, such framework, if achieved, will help to consolidate the industry to an extent, as the need for improvement is long overdue. She noted that the AAAN has been pushing for the updated framework for a while now, explaining that the updated framework once approved for operation, will capture all activities within the advertising industry.

“With the updated framework, we will be able to capture everything that we have ever wanted to push as an association and we will also protect our members. Once we are able to do that, I believe the future of advertising is very bright.”

The marketing communication expert went further to add: “You know there are things we say we don’t do, but there are no penalties attached to them. The issue of the framework will also look at these other things. We noticed that there are some gaps, but we will ensure that the updated framework capture every aspect freely, so that when people go against these things, there will be severe penalties for it.”

The first female director of the AAAN continued: “We are also going to the point where non-members of the association should not go for pitch with clients or any government-related business. Those are the things that are in the pipeline, but have not been signed on. Implementation is very weak at the moment, but we will continue to work with what we have to help our members stand out.”

The advertising expert, while expressing her passion for the industry, also pointed out that the association is advocating for the inclusion of pitch feecode into the framework to enable agencies work accordingly.

“The issue of pitch fee is one area that I am also extremely passionate about. For us, the pitch fee is another cause we have been championing and it is something that we know we have to put in the framework. Aside from creating laws, which people can abuse overtime, we want it to become the code in which if violated, there can be a penalty.”

Mrs. Fabusoro also mentioned that in the bid to promote agency-client relationship, there is urgent need for stakeholders’ engagement. “We want to create a stakeholders engagement or forum where we will have client/agency engagement to discuss and also educate clients on how to deal with pitches, to make the situation a lot easier. It will create a platform where everyone bares his or her mind on issues bothering them and then we will be able to grow the industry together and have mutual respect for one another.”

Source: Marketing edge.ng

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Special ReportProfileWomen of Substance

Times 100 names Okonjo-Iweala as one of its 2021 World’s Most Influential People

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TIME100 franchise that recognizes 100 emerging leaders who are shaping the future of entertainment, health, politics, business and more, has named Ngozi Okonjo-Iweala, Director-General (DG) of the World Trade Organization (WTO), as one of the 100 Most Influential People in the World.

According to Time’s Editor-in-Chief and CEO, Edward Felsenthal, the magazine chooses its most influential people by looking for “extraordinary leaders” who strive to make a better future.

“They are disrupters, fixers, doers, iconoclasts, problem solvers, people who in a year of crisis have leaped into the fray,” Felsenthal wrote in the magazine.

Commenting on her win, Okonjo-Iweala said it’s a privilege to be on the cover of Time Magazine.

Her social media post read: “Honored and privileged to be on the cover of Time Magazine and to be recognized as one of the world’s Most Influential leaders! Profound thanks to the Duke and Duchess of Sussex for their kind words. All Glory to God.”

Prince Harry and Meghan, The Duke and Duchess of Sussex, wrote in the post accompanying Okonjo-Iweala’s selection: “What will it take to vaccinate the world? Unity, cooperation and leaders like Ngozi Okonjo-Iweala.”

Other Nigerian activists, advocates and philanthropists fighting for equality and justice on the list are: #EndSARS activists Feyikemi Abudu, Odunayo Eweniyi, and Damilola Odufuwa.

Source: Time100

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Women & BusinessCareerEntrepreneurWomen of Substance

Folorunsho Alakija: From a middle-class home to becoming Nigeria’s richest woman

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Hardly would you find a list of Nigeria’s richest entrepreneurs without the name – Folorunsho Alakija popping up. Several rankings have acclaimed her to be the richest woman in Nigeria, and the 2020 list of Africa’s Billionaires places her at 20th position in Africa. Though most public knowledge attributes her wealth to her interests in the oil sector, Alakija also has interests in other sectors like fashion and real estate.

She was born on July 15, 1951, to Chief L.A. Ogbara, of Ikorodu, Lagos State. It was quite a large family and Folorunsho had lots of siblings.

She started her nursery schooling at Our Ladies of Apostles, Lagos from 1955 to 1958, and at the age of seven, she travelled to the United Kingdom to attend Dinorben School for Girls in Harfodunos Hall, Llangernyw, Wales. She returned to Nigeria in 1963 for her secondary education in Sagamu, Ogun state before returning again to London for her Secretarial studies at Pitman’s Central College.

At the time, it was quite commonplace for females to opt to study along the secretarial lines, Tourism and hospitality or Fashion designing. In addition to her Secretarial studies, Folorunsho went to the American College, London and the Central School of Fashion for a degree in Fashion Designing.

Now qualified as a secretary and fashion designer, Folorunsho returned to Nigeria to work. She started out as an Executive Secretary at Sijuade Enterprises in Lagos, in 1974. Next, she worked as the Executive Secretary to the Managing Director with First National Bank of Chicago, which was renamed FinBank and later acquired by First City Monument Bank (FCMB). Briefly, she held the position of Office Assistant to the Treasury Department, and Head of the Corporate Affairs Department.

After spending some years in banking, Folorunsho decided to start her fashion design company, Supreme Stitches. She worked hard at it to set the brand in motion, and the name was later changed to Rose of Sharon House of Fashion.

Later, in September 1991, FAMFA Oil Limited was incorporated and in 1993, Alakija was granted an Oil Prospecting License (OPL) on OPL 216, a 617,000-acre oil block located in the Agbami Field of the central Niger Delta.

Three years later, she entered a joint venture agreement with Star Deep Water Petroleum Limited (a wholly-owned subsidiary of Texaco). She went on to appoint Star Deep Water as technical adviser for the exploration of her license and transferred 40% of her 100% stake to the company. Star Deep ceded 8% of the 40% to Petrobras, thus bringing in even more players. It was no surprise, therefore, that they succeeded in their exploration and soon grew to become one of the largest indigenous exporters of crude oil in Nigeria.

Alakija dived into other interests like printing and real estate. The Rose of Sharon Group consists of The Rose of Sharon Prints & Promotions Limited, Digital Reality Prints Limited and Famfa Oil Limited where she is the Executive Vice-Chairman. Her real estate interests are in the DaySpring Property Development Company, where she has majority stakes.

Alakija had a bone to pick with the FG
After some years of exploring, they struck oil in the OPL 216. As soon as the news went public, the government swooped in and snatched a 40% stake, and soon after, another 10% stakes of the oil bloc. The argument from the government was that if they allowed Alakija keep all those shares, they could be making as much as $10 million daily. For more than a decade, Folorunso Alakija fought the government in court, refusing to let it go.

“We felt like it was unfair. We had taken the sole risk and invested everything we had in the business. It had become a family business. We spent six years as a family to ensure this worked out and now that it was bearing fruit. They just stepped in and took away everything we had struggled and worked extremely hard for. I said to myself, ‘Folorunsho Alakija does not give up, my husband does not give up and my children do not give up’” she later said of it.

In the end, they won the case and got back the stakes from the government.

Recognitions and philanthropic gestures
In 2015, Forbes listed Mrs Alakija as the second most powerful woman in Africa and the 86th most powerful woman in the world. She was also ranked as the richest woman in Nigeria with a net worth of about $1 billion as of 2020.

She has received no less than 8 Honorary Degree Awards from Universities in Nigeria and the United States of America, the most recent being the one she received from Benson Idahosa University, Benin City on the 17th of July 2021. She became the first female chancellor in Nigeria in 2016 when she was appointed Chancellor of Osun State University in March 2016.

The Rose of Sharon Foundation is one of the avenues through which Alakija helps and empowers widows and orphans through scholarships and business grants. Folorunso Alakija is also the sponsor of the Agbami Medical and Engineering Scholarship Scheme, where over 1000 beneficiaries are awarded scholarships annually. She has also donated a skills acquisition centre to the Yaba College of Technology.

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Appointment

Publicis Groupe appoints Sylvie Ouziel as CEO of Shared Platforms

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Publicis Groupe has announced the arrival of Sylvie Ouziel on its Shared Platforms as the new CEO. Ouziel’s appointment takes effect on the 8th September, 2021.

In this role, Ouziel will be responsible for Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model.

Sylvie will report directly to Arthur Sadoun, CEO and Chairman of Publicis Groupe, and join the Management Committee.

Commenting on the appointment, Arthur said: “The addition of Sylvie to Publicis’ leadership team further confirms our shift from a holding company to a platform. Our country model is in place, with a single P&L to deliver an end-to-end model. Our global capabilities in data and technology with Epsilon and Publicis Sapient are fuelling all of our local operations to help our clients transform.

“Our shared platforms will, more than ever, support our clients’ growth by providing them with guaranteed outcomes, reduction of delivery risk and increased cost-competitiveness, along with speed to market and strategic flexibility.

What is more, and maybe even more importantly, our shared platforms further enhance our employer attractiveness via unmatched collaborative experiences and personal development opportunities for our teams. I am thrilled Sylvie is joining us and I am sure that her unique background and fantastic energy will be critical assets for the group.”

Since 2019, Sylvie has been International President of Envision Digital, the net zero carbon software and industrial technology leader, based out of Singapore.

Previously, she spent eight years at Allianz, where she was chairwoman of Allianz Managed Operations and Services, based in Munich (in charge of creating the Group Shared Services), then, global CEO of Allianz Assistance (B2B2C and services global business unit of the insurance group), while also directly overseeing the APAC businesses.

Sylvie began her career at Accenture, where she held various management positions over twelve years as a Partner, the last one being global COO of Accenture Management consulting.

During her twenty years overall at Accenture, she shaped and delivered global strategic transformation programs for industrial clients, notably in automotive, pharmacy and construction.

Ouziel, commenting on her new role, said: “I am very honoured to join Publicis and excited by its “tradition of modernity”. To continuously earn the trust of clients and teams in a constantly bar-raising environment.

Publicis Shared Platforms will focus on scaling leading-edge digital solutions, at speed, in a compliant and cyber-secure way, on processing mass transaction with industrial quality and hosting inclusive and inspiring virtual and physical collaborative spaces for teams, partners and clients. We will continue to optimize corporate and external partners’ resources towards increased competitiveness”.

Sylvie is an engineer who graduated from Ecole Centrale Paris and from the Kellogg’s Northwestern Accenture-sponsored Executive MBA Program.

 

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Appointment

Professor Ibiyemi Olatunji Bello Appointed as Lagos State University Vice Chancellor

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Professor Ibiyemi Olatunji-Bello has been appointed as the 9th substantive Vice-Chancellor of the Lagos State University (LASU).

In a statement on Thursday by the Commissioner for Information and Strategy, Gbenga Omotoso, Olatunji-Bello was appointed following a recommendation by the Joint Committee of Council and Senate of LASU in accordance with the LASU Law, Cap 169 Vol 7, Laws of Lagos State.

She assumed duty as the First Professor of Physiology in LASU College of Medicine on the 2nd of October 2007 after rising through the ranks from Assistant Lecturer (1988 to 1991) to Associate Professor in 2005 at the College of Medicine, University of Lagos, Idi-Araba.

In 2012, prof. Olatunji-Bello attended Course 34 of the National Institute of Policy and Strategic Studies, Kuru, the highest policy advisory body of the Federal Government, as a nominee of the National Universities Commission.

A member of the National Institute (mni), prof. Olatunji-Bello holds a Fellowship Award of the Physiological Society of Nigeria and was also appointed a Fellow of the Environmental Toxicology and Pollution Mitigation in the year 2019.

Prof. Olatunji-Bello as well as two other candidates, Professor Omotayo R. Awofolu and Professor Senapon Bakare, were recommended for the position in order of ranking.

The process of selecting a substantive Vice-Chancellor for LASU commenced with advertisements for the vacant position in three National dailies on Friday, July 30th, and Friday 13th August 2021 respectively.

The tenure of the 8th substantive Vice-Chancellor of the University, Professor Olanrewaju Adigun Fagbohun, lapsed on January 11, 2021.

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