For Omidiora Titilayo Alice , the founder and Creative Director of Blaze Seam Fashion house located in Ibadan the Capital city of Oyo state, Fashion is part of her soul . But unlike other Fashion designers, her mission is to help people especailly fashion enthusiasts to express their individuality and confidence through intentional styling and timeless designs.
The Ibadan based designer who has successfully carved herself a niche in Nigeria’s fashion industry said she aim to tailor her brand to specifically suit and compliment Nigerians , while remaining stylish yet comfortable, functional and affordable.
Before venturing into Fashion World, Titilayo had a stint in modeling while she was a student of University of Ibadan .According to her , Blaze Seam was born out of a passion she had nurtured while studying and modeling
She said “The Brand idea came up when i was modeling for fashion brands and then began crafting pieces during school breaks.The rest is now history . My aim is to shift away from Western-centric fashion styles and norms, i want to put a Pan Nigeria/African clothing needs with versatile fabrics and fits, where it will be acceptable and accomodated globally..
When asked about her unique selling point, She smiled and said ” Sometimes last year , we decided to think outside the box by shifting from the industry style of focusing only on branding for a particular gender . At the moment, my brand is gradually gaining huge followership among the male folks beacuse of our unique style of making Vintage.Shirts and the rest .”
Born to a family of Five children where she’s the only female child . , the award winning entrepreneur who has won several fashion awards believe Nigerias Fashion industry is the place to be due to the economic growth and development activities taking place.”There are lot of opportunities in the industry , we are just scrathing the surface. Famous Fashion designers are trooping in to different countries in Africa daily to seek for new ideas and styles .one only needs to get into it with full confidence.” she disclosed . This could mean – as a next step – expanding her business, and providing high-quality clothing across Nigeria and beyond .
With its headquarter in Ibadan, Blaze Seam have showcased its brand in several runways and Fashion shows in Nigeria including the famous Ibadan Ankara Fiesta . .The Brand is expected to participate in the forthcoming Swiss/Nigeria beauty and Fashion exhibition where she aim to expand her clientele outside south west part of Nigeria to other part of Nigeria and beyond.
