Abimbola Mohammed, a respected brand analyst and content writer, has won the 2025 Marketing Journalist of the Year at the 4th Nigerian Marketing Awards (NMA) held at Jewel Aeida, Lagos recently
Competing against top journalists from various newspapers and online platforms, Abimbola secured the prestigious award with her entry titled “Creative Industry Stakeholders Call for Strategic Financing Revolution to Unlock Nigeria’s $100 Billion Potential.”
Abimbola’s entry stood out because it addressed core marketing issues and was presented in polished prose with exceptional clarity. The jurors noted that her quality entry met the highest standards and positioned her as an excellent writer with a journalist’s mind rooted in excellence and ethical practice. Her innovative approach to content writing has set the bar for insightful and compelling brand journalism.
A registered member of Advertising Regulatory Council of Nigeria (ARCON) Nigerian Institute of Public Relations (NIPR) and a full member of the Chartered Institute of Sales and Customer Service Management (CISCSM), this latest achievement further confirms Abimbola Mohammed as a professional who speaks the language of the Integrated Marketing Communications industry fluently.
A Multimedia Journalist Making Her Mark
Abimbola is a multimedia journalist who has carved out a distinctive space for herself in journalism, marketing, and communications. As Chief Correspondent and Senior Content Writer at Marketing Edge Publications, she has established herself as a trusted voice in the industry, known for her insightful articles, compelling narratives, and results-driven solutions.
With a passion for storytelling, problem-solving, and business growth, she thrives at the intersection of these three disciplines. Her expertise spans content marketing, proofreading, and collaboration, honed through teamwork and effective communication. As a cooperative team player, Abimbola is dedicated to sharing insightful information and driving constructive change.
Her journey in journalism began at Lagos Traffic Radio, where she cut her teeth in the industry. She later joined Marketing Edge, covering Integrated Marketing Communications, and also works with Hanoville Specialist Hospitals as a social media strategist. This experience has equipped her with a unique understanding of the marketing landscape and the ability to craft compelling narratives that drive measurable results.
Academic Excellence and Professional Development
Abimbola’s academic background is equally impressive. She studied Mass Communication at The Polytechnic Ibadan and Broadcasting at Lagos State Polytechnic, she holds a Postgraduate Diploma in Mass Communication from Caleb University. With a Master’s in Corporate Communication from Rome Business School (RBS), she is currently pursuing her MSc in Advertising and Public Relations at Caleb University and her Diploma in Media Management at Alphabet Academy (AMA), one of Nigeria’s leading media schools.
She has been certified by Rome Business School for Business Leadership Development and is an alumnus of Lagos Business School and Oxygen Academy (O2) Lagos, where she studied Marketing Strategy. Her professional affiliations include membership in the Brand Journalist Association of Nigeria (BJAN), Junior Chambers International (JCI), and Turnaround Management Association (TMA).
Strategic Brand Guardian
Mohammed has worked with several companies and individual brands, including Hanoville Specialist Hospital, Dr. Dolapo Akintunde, Successory Nigeria Limited, Digital Agency of Nigeria, Bradford Africa Awards United Kingdom, African Cultural Hall of Fame, and Unforgettable Awards, providing strategic guidance on brand building, image management, and public relations.
A Trail of Recognition
Abimbola’s hard work and dedication have earned her numerous accolades. She was named Brand Journalist of the Year 2025 at the ADVAN African Awards, Public Relations Journalist of the Year 2024 at the LaPRIGA Awards, and Marketing Journalist of the Year in 2023 and 2024 at the Nigerian Marketing Awards. Her latest win marks her third consecutive recognition at the NMA, solidifying her position as one of Nigeria’s most accomplished marketing journalists.
A Voice That Drives Change
As a lover of writing, research, and Integrated Marketing Communications, Abimbola is intelligently curious with a deeply rooted interest in Strategic Problem Solving (SPS) when crafting marketing, brand, or communication strategies. Her strong interpersonal and social skills make her a valuable asset to any team, and her ability to work collaboratively has earned her a reputation as an exceptional team player.
With hundreds of impactful articles under her belt, Abimbola has established herself as a trusted voice in the industry. Her passion for crafting compelling narratives and driving results-driven solutions has helped brands overcome marketing challenges, boost sales, and maximize ROI.
Recently promoted to Chief Correspondent and Senior Content Writer at Marketing Edge Publications, Abimbola continues to showcase her versatility and proficiency across various aspects of the media and communications landscape. As she continues to grow and evolve as a professional, she remains a force to be reckoned with in the world of journalism, marketing, and communications.
