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NIMN Inducts Sandra Amachree as Fellow

by Women Times on December 18, 2025

By Azeez Disu

Consummate Marketing professional, and Head of Marketing Communications at Nigerian Breweries Plc, Sandra Amachree has been inducted by the National Institute of Marketing of Nigeria (NIMN) as a fellow of the institute.

She was inducted alongside other professionals in the industry for their immense contributions to the growth of the industry at the investiture of first female president of the institute, Dr. Bolajoko Bayo-Ajayi and fellowship induction ceremony held recently in Lagos.

Speaking on the conferment of Fellowships to Amachree and some marketing professionals, Mrs. Thelma Okoh, NIMN Registrar disclosed that “These individuals have demonstrated outstanding commitment, remarkable achievement, and significant contributions to the Institute. The Fellowship is the highest honour our institution can bestow, and it is a powerful recognition of their dedication to upholding the highest standards of professional excellence.”

Sandra Amachree is a multi-skilled business leader and global speaker with over 16 years of expertise. She has held various leadership roles across Marketing, E-Business, Sales, and Human Resources, demonstrating her commitment to lifelong learning and adaptability. With a career spanning West & Southern Africa and Europe, she has earned a reputation for driving growth, fostering innovation, and leading organisational transformations on a global scale.

Sandra recently returned to Nigeria from the Netherlands after serving as the Global Senior Brand Manager for eazle, the pioneering eB2B digital platform and brand of The HEINEKEN Company. In this role, she led the strategic direction for eazle’s first-ever global campaign, utilising AI to generate initial visual concepts. Her efforts focused on aligning global strategies with local market needs, facilitating the brand’s successful launch across diverse markets and driving global growth. Through her leadership, the eazle brand became a benchmark for digital innovation, setting a new standard for e-business marketing within the company. Upon her return, Sandra stepped into an expanded role as Head of Marketing Communications at Nigerian Breweries Plc, spearheading a large-scale digital marketing acceleration project and guiding one of the nation’s most recognised companies through a critical phase of digital marketing evolution.

Under her leadership, the project will align the brand’s messaging with modern consumer behaviours, integrating AI-powered campaigns, cutting-edge technologies, and data-driven insights into the brand’s marketing mix, while ensuring personalised brand interactions across all touchpoints. This initiative will revolutionise Nigerian Breweries as a leader in both brand innovation and digital marketing excellence, ensuring the company maintains its market leadership and remains competitive in a digital-first evolving marketplace, while maintaining the brand heritage that consumers know and trust. Prior to this, Sandra was instrumental in orchestrating high-impact communication campaigns and brand transformations at Nigerian Breweries for a portfolio of over 21 brands.

Her leadership unified digital media, data-driven marketing, and brand PR under one cohesive strategy, resulting in sustained Share of Voice growth. She redefined the role of Brand PR in the marketing mix, focusing on impactful storytelling and boosting brand awareness as key drivers of brand power. This has been delivered through her passion for working and winning with teams. In 2020, Sandra played a pivotal role in launching the AMEE (Africa Middle East and Eastern Europe) media hub, serving as subject matter expert to provide best-in-class media practices for other West African companies within HEINEKEN. Her efforts earned the “Connected Teams Award” at HEINEKEN’s 2021 Commerce Week, a recognition for best case in collaboration between local markets and Global Teams, and best practice for driving excellent media planning and integrated marketing communications from a team.

She also drove the implementation of the first marketing mix modelling study in the AMEE region with a key objective to fully optimise media investments as a critical driver of business success, while delivering positive ROI on media investment in line with HEINEKEN’s media principles and agenda to transform brand building. Drawing from her rich cross-functional background, Sandra brings a holistic understanding of business dynamics, enabling her to lead transformative agendas and deliver impactful results. Notable among her accomplishments in HR is her pivotal role in supporting HEINEKEN South Africa in 2016 to transition into a full-fledged OpCo. Sandra led the execution of change management strategies and effectively managed the people separation process from the HEINEKEN-Diageo joint venture (BRANDHOUSE). This transition facilitated the evolution of the company from a joint venture setup to a fully operational HEINEKEN OPCO, laying the foundation of a future-fit organisation.

As a strong advocate for the development of marketing in Nigeria, Sandra became the first female Chairperson of the Lagos Mainland Chapter of the NIMN (National Institute of Marketing of Nigeria) and continues to serve as a National Council Member of the Institute. She is also passionate about mentoring young marketing professionals across Africa and promoting African creativity on the global stage, including representing creativity in the African community at the Cannes Lions International Festival of Creativity. Sandra holds an MBA from the Lagos Business School of Pan Atlantic University and enjoys playing lawn tennis and golfing in her free time

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Abimbola Mohammed Named ‘Marketing Journalist of the Year’ at Nigerian Marketing Awards 2025

by Women Times on November 18, 2025

Abimbola Mohammed, a respected brand analyst and content writer, has won the 2025 Marketing Journalist of the Year at the 4th Nigerian Marketing Awards (NMA) held at Jewel Aeida, Lagos recently

Competing against top journalists from various newspapers and online platforms, Abimbola secured the prestigious award with her entry titled “Creative Industry Stakeholders Call for Strategic Financing Revolution to Unlock Nigeria’s $100 Billion Potential.”

Abimbola’s entry stood out because it addressed core marketing issues and was presented in polished prose with exceptional clarity. The jurors noted that her quality entry met the highest standards and positioned her as an excellent writer with a journalist’s mind rooted in excellence and ethical practice. Her innovative approach to content writing has set the bar for insightful and compelling brand journalism.

A registered member of Advertising Regulatory Council of Nigeria (ARCON) Nigerian Institute of Public Relations (NIPR) and a full member of the Chartered Institute of Sales and Customer Service Management (CISCSM), this latest achievement further confirms Abimbola Mohammed as a professional who speaks the language of the Integrated Marketing Communications industry fluently.

A Multimedia Journalist Making Her Mark
Abimbola is a multimedia journalist who has carved out a distinctive space for herself in journalism, marketing, and communications. As Chief Correspondent and Senior Content Writer at Marketing Edge Publications, she has established herself as a trusted voice in the industry, known for her insightful articles, compelling narratives, and results-driven solutions.

With a passion for storytelling, problem-solving, and business growth, she thrives at the intersection of these three disciplines. Her expertise spans content marketing, proofreading, and collaboration, honed through teamwork and effective communication. As a cooperative team player, Abimbola is dedicated to sharing insightful information and driving constructive change.

Her journey in journalism began at Lagos Traffic Radio, where she cut her teeth in the industry. She later joined Marketing Edge, covering Integrated Marketing Communications, and also works with Hanoville Specialist Hospitals as a social media strategist. This experience has equipped her with a unique understanding of the marketing landscape and the ability to craft compelling narratives that drive measurable results.

Academic Excellence and Professional Development
Abimbola’s academic background is equally impressive. She studied Mass Communication at The Polytechnic Ibadan and Broadcasting at Lagos State Polytechnic, she holds a Postgraduate Diploma in Mass Communication from Caleb University. With a Master’s in Corporate Communication from Rome Business School (RBS), she is currently pursuing her MSc in Advertising and Public Relations at Caleb University and her Diploma in Media Management at Alphabet Academy (AMA), one of Nigeria’s leading media schools.

She has been certified by Rome Business School for Business Leadership Development and is an alumnus of Lagos Business School and Oxygen Academy (O2) Lagos, where she studied Marketing Strategy. Her professional affiliations include membership in the Brand Journalist Association of Nigeria (BJAN), Junior Chambers International (JCI), and Turnaround Management Association (TMA).

Strategic Brand Guardian

Mohammed has worked with several companies and individual brands, including Hanoville Specialist Hospital, Dr. Dolapo Akintunde, Successory Nigeria Limited, Digital Agency of Nigeria, Bradford Africa Awards United Kingdom, African Cultural Hall of Fame, and Unforgettable Awards, providing strategic guidance on brand building, image management, and public relations.

A Trail of Recognition

Abimbola’s hard work and dedication have earned her numerous accolades. She was named Brand Journalist of the Year 2025 at the ADVAN African Awards, Public Relations Journalist of the Year 2024 at the LaPRIGA Awards, and Marketing Journalist of the Year in 2023 and 2024 at the Nigerian Marketing Awards. Her latest win marks her third consecutive recognition at the NMA, solidifying her position as one of Nigeria’s most accomplished marketing journalists.

A Voice That Drives Change

As a lover of writing, research, and Integrated Marketing Communications, Abimbola is intelligently curious with a deeply rooted interest in Strategic Problem Solving (SPS) when crafting marketing, brand, or communication strategies. Her strong interpersonal and social skills make her a valuable asset to any team, and her ability to work collaboratively has earned her a reputation as an exceptional team player.

With hundreds of impactful articles under her belt, Abimbola has established herself as a trusted voice in the industry. Her passion for crafting compelling narratives and driving results-driven solutions has helped brands overcome marketing challenges, boost sales, and maximize ROI.

Recently promoted to Chief Correspondent and Senior Content Writer at Marketing Edge Publications, Abimbola continues to showcase her versatility and proficiency across various aspects of the media and communications landscape. As she continues to grow and evolve as a professional, she remains a force to be reckoned with in the world of journalism, marketing, and communications.

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Ugwu Edith Uzoamaka Named Mum of the Year 2025 as Three Crowns Marks 10 Years of Celebrating Mothers

by Women Times on October 29, 2025

Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO Nigeria PLC, proudly concluded the 10th edition of its flagship mum wellness initiative, Three Crowns Mum of the Year, with a grand finale held on Saturday, 25th October 2025, at D’Podium Events Centre, Aromire, Ikeja, Lagos.

The event, which has become a hallmark of recognition for mums in Nigeria, was a vibrant celebration of motherhood, featuring engaging activities such as fitness challenges, and special performances. Hosted by renowned media personality Bukunmi Adeaga-Ilori (Kiekie), the evening brought together families, stakeholders, and brand enthusiasts in a shared moment of joy and appreciation for the role of mothers in homes. The selection process which began with a verification process by the Lagos State Lottery Commission, Federal Competition and Consumer Protection Commission (FCCPC) and a live draw where 50 contestants made it to the semi finals before drilling to six contestants who went on to the grand finale.

The six finalists were evaluated at the grand finale by a distinguished panel comprising Bamike Olawunmi Adenibuyan (Bambam), Jamila Lawal, Ifedayo Durosinmi-Etti, and Fitness Coach, Ben Fit. Judging criteria included physical wellness, mental acuity, emotional intelligence, and family engagement, all aligned with Three Crowns Milk’s commitment to promoting healthy mums and happy families.

Following the rigorous and inspiring selection process, Ugwu Edith Uzoamaka was annonced the 2025 Three Crowns Mum of the Year, alongside May Wala (2nd place) and Nwakire Amarachi Ujunwa (3rd place), all winning an all-expense-paid trip to Zanzibar, Tanzania and a one year supply of Three Crowns Milk while Anozie Joy Uzoma, Adebola Omowumi, and Mrs Animashaun Anuoluwapo took the 4th , 5th and 6th positions respectively going home with premium home appliances and supply of Three Crowns Milk.

Speaking at the event, Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, stated: “This milestone edition reflects our enduring commitment to celebrating Nigerian mothers who embody love, resilience, care, and leadership within their families. We remain dedicated to supporting mothers’ health and wellbeing — a cornerstone of family life and societal growth.”

Chioma Otisi-Igwe, Marketing Manager, Three Crowns Milk, added: “Three Crowns Mum of the Year is more than a campaign, it is a platform that celebrates the unsung heroines of our homes. Every mother is a treasure, and we believe it is important to reward your treasure with recognition, wellness, and joy. This year’s finalists have truly inspired us all.”

As Three Crowns Milk marks a decade of celebrating motherhood via this campaign, the brand reaffirms its dedication to supporting Nigerian families through nutrition, empowerment, and meaningful engagement.

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CBA Foundation’s Widowhood Initiative Wins Two Awards at Pitcher Awards 2025

by Women Times on June 30, 2025

In a remarkable achievement, the CBA Foundation’s “Repression of Widowhood” campaign has been honored with two awards at the 2025 Pitcher Awards. The foundation received the Silver Award for Societal Impact in the Effectiveness Category and the Bronze Award in the Non-Profit Organizations in the Pitcher for Good Category, recognizing its impactful work in advocating for widows across Nigeria.

When the campaign was launched, it was never about accolades—it was about restoring dignity and amplifying the voices of women often silenced by society. Over 15 million women in Nigeria are widows, many of whom face abuse, social exclusion, neglect, or wrongful accusations of their husbands’ deaths. Some are evicted from their homes, while most are left to survive alone with children to care for, with little support.

The foundation’s journey began with a podcast aimed at educating widows about their legal rights, which quickly evolved into a nationwide movement. From online awareness campaigns to organizing a Walkathon that inspired Nigerians to show solidarity, the initiative aimed to raise both awareness and tangible support for these women.

But awareness alone was not enough. The foundation listened to the silent cries of widows and took concrete action. With the help of five FMCG brands, they delivered:

– Food relief and healthcare services to 412 widows across Lagos, Ogun, and Anambra states
– Seed funding and financial empowerment training for over 20 women to start their own businesses
– Free healthcare for 202 widows
– Re-enrollment of 169 children into school
– Seven impactful podcast episodes reaching over 51,000 listeners
– A sustainable skill-building program, Art Piece of Hope, teaching widows tie & dye fabric making for long-term income

These efforts are stories of resilience—more than just numbers, they represent lives transformed with hope, dignity, and a future.

And then came the recognition.

At the Pitcher Awards 2025, the campaign was honored with two prestigious awards:

“This recognition is for every woman who thought her story had ended,” said Chinwe Bode Akinwande, Founder of the CBA Foundation. **“It’s a reminder that we see you, we hear you, and we will keep fighting for you.”**

Damilola Popoola, Head of Strategy at digitXplus, added, **“It’s not every day you get to be in the forefront of a vision that truly changes lives. We’re proud of this win, but even prouder of the impact we’ve made.”**

This achievement underscores the foundation’s commitment to justice, humanity, and lasting social change. The foundation affirms that their work is far from over—**“We’re walking for hope—until every widow can stand tall again.”

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Thriving Women in Food Business Initiative Launches in Nigeria, Celebrates Female Trailblazers

by Women Times on April 5, 2025

In honour of International Women’s Day, six remarkable women were celebrated for their significant contributions to Nigeria’s food sector at the launch of the Thriving Women in Food Business initiative on Saturday, March 30, 2025, in Lagos.

The event, themed “Celebrating Food Entrepreneurship Excellence,” aimed to highlight women who have exhibited outstanding innovation, leadership, and dedication in transforming the country’s food entrepreneurship landscape.

Nneka Tomilola Adesanya, the initiative’s convener, emphasized the importance of recognizing women who are reshaping the food industry with their creativity, resilience, and commitment to excellence. “The Thriving Women in Food Business Initiative was established to honor those who are breaking barriers and redefining Nigeria’s food industry,” she noted. “This movement is about celebrating not just business success but also the vision, values, and positive impact of women driving change in this vital sector of our economy.”

Adesanya also expressed the initiative’s commitment to advocating for supportive structures for women-led enterprises while fostering mentorship and collaboration among aspiring food entrepreneurs.

Among the honorees was Chef Ogechi Manu, also known as Chef Ego, who expressed gratitude for the recognition. “This honor affirms the years of hard work I’ve put into building my brand. It motivates me to continue pushing boundaries and mentoring those just starting in this space,” she shared.

Elizabeth Bello, founder of Amala Toh Sure, called the recognition a “significant milestone” and pledged to strive for even greater heights in the industry. Mojirade Bepo, CEO of Jirade Global Diadem Limited, shared insights into her company’s commitment to integrity and quality. “We focus on creating hygienic, premium-quality snacks that our customers can trust,” she stated.

Mosunmola Adewale Akobada of Mocreative Catering likened the recognition to finally tasting a delicious jollof after years of preparation. “This honor isn’t just mine; it belongs to every woman working tirelessly behind the scenes—from mothers to drivers to dedicated staff—all contributing to food excellence,” she reflected.

Elizabeth, representing Toyin Onigbanjo of August Secrets, offered encouragement to fellow entrepreneurs: “Keep pushing forward. You may not always receive applause, but someone is watching, and good things will come to those who do good.”

In her remarks, awardee Omowo advised women entrepreneurs to remain consistent and utilize social media to amplify their businesses. “Be visible and vocal. Closed mouths don’t get fed. Share your story, your brand, and keep showing up,” she encouraged.

The event concluded with a call for enhanced collaboration between public and private sector stakeholders to create more opportunities for women within the food ecosystem. Adesanya confirmed that the Thriving Women in Food Business initiative will be an annual platform to honor excellence and inspire a new generation of female leaders in Nigeria’s food and agribusiness sectors.

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Ebere Anenih, MD of Weststar Associates to Be Honoured by Women in Automotive Industry

by Women Times on March 24, 2025

By Daphne Uduneje

The Women in Automotive Industry, a group dedicated to empowering and recognizing women in the automotive sector, is set to honour Ebere Anenih, Managing Director of Weststar Associates, the authorized General Distributor of Mercedes-Benz in Nigeria, in commemoration of International Women’s Day.

Scheduled to take place in March 25, 2025, the event will bring together women Executives leaders and professionals in the Automotive industry to celebrate Ebere Anenih’s outstanding leadership, dedication, and contributions to the growth and development of the sector.

“We are thrilled to recognize Ebere Anenih’s achievements and contributions to the Automotive industry,” said Julie Chi-Nwaoha Founder Publisher ONTHEHIGHWAYAfrica, Convener of the Women in Automotive Industry. “Her Leadership and Commitment to excellence are an inspiration to women everywhere, and we look forward to celebrating her success as we celebrate International Women’s Day.”

The event will feature a keynote address, panel discussion, and networking opportunities, providing a platform for women in the Automotive industry to connect, share their experiences, and learn from each other.

Ebere Anenih’s honor is a testament to her hard work, expertise, and commitment to excellence, and the Women in Automotive Industry is proud to recognize her achievements.

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Merck Foundation Fashion Awards Winners Announced, Set to Empower Infertile Women and Support Girl Education

by Women Times on February 24, 2025

Merck Foundation, the philanthropic arm of Merck KGaA Germany, in partnership with the Africa’s First Ladies, announced the winners of their two FASHION Awards “More Than a Mother” and “Diabetes and Hypertension” 2023.

Senator Dr. Rasha Kelej, CEO of Merck Foundation and President of the “More than a Mother” campaign, stated, “I am incredibly proud to announce the winners of the 2023 Merck Foundation Fashion Awards together with my dear sisters, African First Ladies, who are also the Ambassadors of “Merck Foundation More Than a Mother”. The innovative designs submitted by our 16 talented winners not only highlight their exceptional skills but also convey impactful messages aligned with the awards’ themes. We warmly welcome them to our ‘Fashion & Art with Purpose’ community, as I firmly believe that fashion can significantly contribute to raising awareness on critical health and social issues, thereby facilitating a cultural shift in Africa.”

The theme of the “More Than a Mother” Fashion Awards was to raise awareness about social issues such as Breaking Infertility Stigma, Supporting Girl Education, Ending Child Marriage, Ending FGM, Stopping GBV and/ or Women Empowerment. The “Diabetes & Hypertension” FASHION Awards focused on promoting a healthy lifestyle and raising awareness about the prevention and early detection of Diabetes and Hypertension across Africa.

Here is the list of Merck Foundation FASHION Awards “More Than a Mother” 2023 Winners:

Christianah Adebimpe Dare, NIGERIA
Johannes Medard Tairo, TANZANIA
Favour Olayinka Okunola, NIGERIA
Musema Robert, UGANDA
Ofoegbu Ngozi Anita, NIGERIA
Oluwakorede Adeyinka Adeyanju, NIGERIA
Esther Gathoni & Stephene Baraka, KENYA
Lynn Chipendo Musema Robert, ZIMBABWE

Here are the Winners of Merck Foundation FASHION Awards “Diabetes & Hypertension” 2023:

Linda Ngwira, ZAMBIA
Ofillia Nzengu, DEMOCRATIC REPUBLIC OF THE CONGO
Kaluba Ngulube, ZAMBIA
Ewubare Faith, NIGERIA
Malanga Mukanzo, ZAMBIA
Kolawole Feranmi, NIGERIA
Solace Akos Sakah, GHANA

Merck Foundation CEO has also conceptualized, produced, directed, and co-hosted ‘Our Africa by Merck Foundation,’ a pan-African TV program designed to feature African Fashion Designers, Singers, and prominent experts from various fields with the aim of raising awareness and creating a culture shift across Africa.

The TV program has been broadcasted on prime TV stations in several countries, capturing the attention and hearts of millions of viewers across the continent. “Our Africa” TV Program is also available on social media handles of Senator, Dr. Rasha Kelej (Facebook (apo-opa.co/3QfGqPW), Instagram (apo-opa.co/3QeBSsZ), Twitter (apo-opa.co/3QfmeNX) and YouTube (apo-opa.co/43bomhJ) and Merck Foundation (Facebook (apo-opa.co/3QdzIK3), Instagram (apo-opa.co/4hy6Fx4), Twitter (apo-opa.co/42MyME9) and YouTube (apo-opa.co/3QdjNLM). Watch the Promo: https://apo-opa.co/3Qef6kX

Senator Dr. Rasha Kelej also shared, “I am excited to invite applications for the Merck Foundation FASHION Awards 2025, in partnership with African First Ladies, under two themes ‘More Than a Mother’ and ‘Diabetes & Hypertension’.”

Merck Foundation invites all African Fashion Designers and Students to create and share designs that deliver strong and influential messages 1) Merck Foundation FASHION Awards “More Than a Mother” to address one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Ending Child Marriage, Ending FGM, Stopping GBV and Women Empowerment, and 2) Merck Foundation FASHION Awards “Diabetes and Hypertension” to promote healthy lifestyle and raise awareness about prevention of Diabetes and Hypertension and healthy lifestyle promotion in Africa.

Who can apply?

All African Fashion Designers and Students.

Last Date of Submission

For Merck Foundation Fashion Awards “More Than a Mother” 2025: 30^th September 2025.

For Merck Foundation Fashion Awards 2023 “Diabetes & Hypertension”: 30^th October 2025.

How to Apply?

Please share original sketches as attachment(s) on: submit@merck-foundation.com

The subject line of the mail should mention: Merck Foundation FASHION AWARDS “More Than a Mother” 2025 OR Merck Foundation FASHION AWARDS “Diabetes & Hypertension” 2025

Please specify your name, institution name, country, and contact details in the mail.

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Sierra Leone’s President Bags Two African Continental Awards for Leadership in Gender Equality, Girl-Child Education

by Women Times on February 24, 2025

Dr. Julius Maada Bio, the president of Sierra Leone, has been honored with two prestigious continental awards in recognition of his transformative leadership and unwavering commitment to advancing gender equality, girl-child education, and human capital development in Sierra Leone.

The African HeForShe Champion of the Year 2024 and the Presidential African Intelligence Award 2024 were presented to President Bio by Her Excellency Dr. Joyce Banda, former President of Malawi and founder of the Joyce Banda Foundation, alongside Princess Dr. Ocansey, founder of the Nakotech Centre for Excellence.

Declaring the purpose of the award ceremony, the Press Secretary, Yusuf Keketorma Sandi, welcomed the esteemed guests on behalf of President Bio and described the occasion as one that honors an exceptional leader whose dedication has significantly impacted his country. He emphasized that these awards are not just accolades but symbols of Africa’s aspiration for leadership rooted in integrity, commitment, and progress.

Former Malawian President Dr. Joyce Banda stated that she and her delegation traveled to Freetown to honor one of Africa’s most distinguished leaders, having closely followed President Bio’s remarkable efforts in promoting gender equality and empowering women. She acknowledged that, although Africa has six female presidents, with another expected in Namibia, only a few male leaders actively champion the rights and protection of women and girls.

She commended First Lady Dr. Fatima Maada Bio for her steadfast support and advocacy in advancing gender equality in Sierra Leone, highlighting that President Bio’s commitment is not merely rhetorical but evident in his policy decisions. She applauded his administration’s deliberate efforts to appoint more women to leadership positions, which have now been enshrined in law, affirming him as a true HeForShe Champion. She further noted that his dedication to human capital development made him a deserving recipient of these prestigious awards.

In his acceptance speech, President Julius Maada Bio expressed profound gratitude for the African HeForShe Champion of the Year Award 2024 and the Presidential African Intelligence Award 2024. He noted that these honors recognize his government’s work in promoting women’s socio-economic empowerment and advancing girl-child education, particularly in STEM fields.

“These awards are not just personal achievements but a testament to the collective efforts of my government and the people of Sierra Leone in fostering education, gender equality, and women’s empowerment. Receiving them from two globally recognized trailblazers in gender advocacy makes them even more significant,” President Bio remarked.

He reaffirmed his administration’s commitment to gender equality, emphasizing that Sierra Leone’s journey has been one of dedication and transformative action. He underscored that gender equality is not just a moral imperative but a fundamental driver of national development, social cohesion, and economic progress.

President Bio highlighted several key initiatives undertaken by his government, including progressive legislative reforms to enhance gender inclusion, increased access to education for girls, particularly in STEM, greater support for women entrepreneurs to foster economic independence, and strengthened measures against gender-based violence to create a safer society for women and girls.

“These are not just policies; they are pathways to a more just and equitable society. While we celebrate progress, we remain fully aware that the road ahead is long and demanding,” he stated.

The President also reiterated that gender equality is not solely a women’s issue but a collective responsibility requiring the unwavering commitment of men and boys as allies.

“I dedicate this award to every girl who dares to dream beyond societal limitations, every woman who strives against the odds, and every man who believes in and actively advocates for gender equality. Together, we can make a significant difference,” he concluded.

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Abimbola Mohammed Emerges PR Journalist of the Year at LaPRIGA 2024

by Women Times on December 16, 2024

Abimbola Mohammed, a multi-talented brand journalist, has been honored as the Public Relations Journalist of the Year at the 9th edition of the prestigious Lagos Public Relations Industry Gala and Award (LaPRIGA) 2024, for upholding the highest professional standard in journalism and in-depth public relations editorial content.

The event, which took place at Muson centre Lagos with the theme: “The Shinning Star”, was organised by the Nigerian Institute of Public Relations (NIPR) Lagos State chapter. It is designed to celebrate and recognise the excellent work and efforts of individuals who have contributed significantly to the practice of Public Relations in Nigeria.

Abimbola currently serves as Senior content writer/ correspondent at MARKETING EDGE Publications, showcasing her versatility and proficiency across various aspects of the media and communications landscape.

John Ajayi CEO/Publisher, MARKETING EDGE Publications, has expressed his delight and pride at Abimbola’s achievement, describing her as a “shining star” in the world of journalism.

“Abimbola’s award as PR Journalist of the Year is a testament to her hard work, dedication, and passion for storytelling. She has been an invaluable member of our team, consistently delivering high-quality content that has helped to establish MARKETING EDGE as a leading publication in the industry.”

Ajayi praised Abimbola’s ability to craft compelling narratives that capture the essence of complex marketing and communications issues. “Her writing is insightful, engaging, and informative, making her a favorite among our readers. Her commitment to excellence is inspiring, and I have no doubt that she will continue to excel in her career.”

Ajayi also commended Abimbola’s collaborative spirit, noting that she is a team player who is always willing to lend a hand. “She is a joy to work with, and her positive attitude is infectious.”

Also commenting on the award, Ralph Tathagata, the Managing Editor of MARKETING EDGE, said that Abimbola’s emergence as the winner of this year’s LaPRIGA further cements the magazine’s leading position as an omnichannel medium that communicates value to industry stakeholders.

“Abimbola’s win at LaPRIGA 2024 deserves all the accolades it’s been garnering across the industry as it further validates MARKETING EDGE’s quality and comprehensive coverage of stories that torch the heart of the Integrated Marketing Communication (IMC) ecosystem. We appreciate the award organisers for bestowing her with such honour,” he said.

About Abimbola Mohammed

Abimbola is a multimedia journalist who has made a name for herself in the world of journalism, marketing, and communications. As a seasoned journalist, content writer, and marketing strategist at Marketing Edge Publications, Abimbola has established herself as a trusted voice in the industry, known for her insightful articles, compelling narratives, and results-driven solutions.

With a passion for storytelling, problem-solving, and business growth, Abimbola thrives at the intersection of these three disciplines. Her expertise spans content marketing, proofreading, and collaboration, honed through teamwork and effective communication. As a cooperative team player, Abimbola is dedicated to sharing insightful information and driving constructive change.

Abimbola’s journey in journalism began at Lagos Traffic Radio, where she cut her teeth in the industry. She later joined Marketing Edge, where she covers Integrated Marketing Communications and also works with Hanoville Specialist Hospitals as a social media strategist. Her experience in the field has equipped her with a unique understanding of the marketing landscape and the ability to craft compelling narratives that drive results.

Abimbola’s academic background is equally impressive. She studied Mass Communication at Lagos State Polytechnic and has a Postgraduate Diploma in Mass Communication from Caleb University. She is currently pursuing her executive masters in Corporate Communications at Rome Business School and an MSc in Advertising and Public Relations at Caleb University. Additionally, she is an alumnus of Lagos Business School and Oxygen Academy Lagos, where she studied Marketing Strategy and a member of Brand Journalist Association of Nigeria (BJAN), a Member of Junior Chambers International (JCI).

Abimbola’s hard work and dedication have not gone unnoticed. She has received several awards and nominations, including the Public Relations Journalist of the Year 2024 at the LaPRIGA Awards, Marketing Journalist of the Year 2024 at the Nigerian Marketing Awards (NMA), and Marketing Journalist 2023 (3rd) at the Nigerian Marketing Awards (NMA). She was also nominated for the Advertisers Association of Nigeria (ADVAN) awards in 2023.

As a lover of writing, research, and Integrated Marketing Communications, Abimbola is intelligently curious and has a deeply rooted interest in Strategic Problem Solving (SPS) in crafting marketing, brand, or communication strategies. Her strong interpersonal and social skills make her a valuable asset to any team, and her ability to work collaboratively has earned her a reputation as a cooperative team player.

With hundreds of life-changing articles under her belt, Abimbola has established herself as a trusted voice in the industry. Her passion for crafting compelling narratives and driving results-driven solutions has helped brands overcome marketing challenges, boost sales, and maximize ROI. As she continues to grow and evolve as a professional, Abimbola is sure to remain a force to be reckoned with in the world of journalism, marketing, and communications.

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Applications Open for 2024 Aurora Tech Award for Women Innovators

by Women Times on September 4, 2024

Application for the 2024 Aurora Tech Award for women innovators and entrepreneurs are now open beginning from September 2, 2024, till November 21, 2024.

The award, which is open to women tech entrepreneurs from around the world, offers opportunities to showcase their innovations.

In the last two consecutive years, African innovators have won home the coveted top prize, offering an exciting opportunity for female tech visionaries across Africa to step into the global spotlight and make their mark once again.

This year, the award returns with expanded opportunities, increased financial support, and an ongoing commitment to nurturing the next generation of women tech leaders.
In recognition of the vital role women play in the tech industry, the prize fund for the award has been significantly increased with new prize distribution as follows: 1st Prize: $30,000; 2nd Prize: $20,000; 3rd Prize: $15,000; 4th Prize: $10,000 and 5th Prize: $10,000.

The application process for the award includes three stages of assessment: longlist, midlist, and shortlist.
After an initial evaluation by venture fund analysts, 100 participants will be selected for a pitching session with fifteen of them to be advanced to the final shortlist.

Aside that, shortlisted participants will also benefit from an enhanced mentoring program offering sessions with leading industry experts. This mentorship will span 2 to 2.5 months and will provide critical insights and guidance to help participants refine their projects and implement strategic changes.

To be eligible to participate, women entrepreneurs must meet the following criteria and these include ownership or co-ownership of a startup, the startup should have received funding or seed round less than or equivalent of $4million, startup must be 5 years or less, and a minimum viable product to showcase.
Interested applicants can submit their entries through the Aurora Tech Award website at https://www.auroratechaward.com/https://www.auroratechaward.com/

Speaking on the new development, Operations Excellence and Sustainability Director at inDrive, Asya Vildt stated that the company remains committed to women’s empowerment adding that supporting women in tech isn’t just about leveling the playing field but about unlocking the full potential of innovation.

“Women entrepreneurs bring fresh perspectives that are essential for solving today’s complex problems. At inDrive, we are committed to creating opportunities that empower women to lead in technology, as their success drives positive change across industries and communities. The Aurora Tech Award reflects our belief in the power of diverse leadership to shape a better, more sustainable future,” Vildt said.

Folake Owodunni, 1st prize winner of the 2024 Aurora Tech Award and founder of Emergency Response Africa in Nigeria, emphasized the importance of this platform, stating, “I don’t dwell on whether it’s because I’m a woman, or because of my color, or simply personal dislike. As entrepreneurs, we build resilience. We optimize for those who understand or align with us in some way.

They don’t have to agree with everything, but at least there’s common ground”.
Also commenting, 3rd prize winner of the 2024 Aurora Tech Award and Founder of Deaftronics in Botswana, Sarah Phiri-Molema said winning the Aurora Tech Award has truly accelerated the company’s development and opened new doors.

“We participated in various other competitions, increased our visibility, especially outside our home country, and attracted the attention of international investors and potential partners.”

The Aurora Tech Award was established in 2020 to recognize and empower women founders of IT startups who are driving innovation and breaking down barriers. Both finalists and winners of the award will be announced between March and May 2025.