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Special Report

Game Changing Money Lessons You Need to Know Before 30

by Women Times on

By Sarah Amana

For many young adults, the road to financial stability can be confusing and overwhelming. Yet, the earlier you master key money principles, the easier it becomes to build lasting wealth. Whether you’re just starting your career or looking to improve your financial habits, these game-changing money lessons will set you up for success before you turn 30.

1. Financial Independence is Non-Negotiable

Relying solely on others for financial support can be risky. It’s essential to have your own income, savings, and investments to maintain independence and security.

2. Investing is the Key to Wealth

A paycheck alone won’t make you wealthy, investing will. Start early, no matter how small, and let compound interest work in your favor. Stocks, real estate, and mutual funds are great options to explore.

3. Budgeting Brings Freedom

Contrary to what many believe, budgeting doesn’t restrict you; it empowers you. The 50/30/20 rule (50% needs, 30% wants, 20% savings/investments) is a simple yet powerful framework for managing your money wisely.

4. Debt Can Make or Break You

Not all debt is bad, but it must be handled wisely. Borrow for assets that appreciate in value (e.g., property, education), not for fleeting luxuries.

5. Emergency Funds are a Must

Life is unpredictable. Having 3–6 months’ worth of expenses saved ensures you’re financially prepared for unexpected situations like job loss or medical emergencies.

6. Protect Your Wealth from Inflation

The value of money decreases over time due to inflation. To preserve and grow your wealth, diversify your investments into foreign assets, stocks, and real estate.

7. Your Network Impacts Your Net Worth

Surround yourself with people who are financially savvy. The right network can expose you to better opportunities, mentorship, and investment insights.

8. Master Negotiation Skills

Whether it’s your salary, a business deal, or a contract, never settle for the first offer. Negotiation is a critical skill that can significantly impact your financial growth.

9. Fix Your Money Mindset

Fear and limiting beliefs about money can hold you back. Learn to view money as a tool for growth, not a source of stress. Develop a mindset that embraces wealth-building.

10. Financial Literacy Over Luxury

Spending on designer brands and extravagant lifestyles might seem appealing, but true wealth comes from knowledge and smart financial decisions. Prioritize learning about money management over impressing others.

Final Thoughts

The financial habits you build in your 20s will shape your future. By implementing these lessons early, you can avoid common pitfalls and create a path toward lasting financial success. Start now! your future self will thank you.

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Special Report

AXA Mansard Health Strengthens Partnerships with Providers to Enhance Customer Experience in 2025

by Women Times on

As part of its continued effort to ensure that its customers receive quality healthcare services anywhere and anytime, Nigeria’s leading health insurance company, AXA Mansard Health, has brought together over 1,000 healthcare professionals in Lagos, Port Harcourt, and Abuja during its annual providers’ forum.

According to Tope Adeniyi, the Chief Executive Officer of AXA Mansard Health Limited, the annual Health Providers Forum, themed “Together for Wellness,” underscores the company’s commitment to engaging its providers so they can deliver exceptional services to its customers.

In his keynote address, Adeniyi emphasized the importance of the forum’s theme and the company’s dedication to its customers.

“Our providers are integral to our vision,” he remarked. “We are a customer-first company in principle and practice. But our providers are at the heart of that commitment. When our providers give our customers the best care, then our customers can validate our promise. So, this forum is an opportunity to listen, learn, and ensure that we continue evolving with our providers in the ultimate pursuit of a healthier and more prosperous society.”

He further noted that the roles of healthcare providers and health insurance organizations in national development are integral, emphasizing that providers should appreciate the forum not just as another engagement but as an opportunity to share in a purpose that contributes to a better society.

“At AXA Mansard, our purpose is acting for human progress by protecting what matters. Health matters not just to individuals but also to the national development of any nation. The healthier the people a nation has, the higher its capacity and propensity for development.”

He added, “So our meeting here today is not just for the wellness of our customers and your patients; it is for the collective prosperity of our country. We invite you to join us on this ambitious journey to make healthcare accessible and available in Nigeria.”

One of the highlights of the event was the recognition of outstanding providers who had gone above and beyond in delivering quality care to customers. These providers were celebrated for their dedication, innovation, and excellence in service, reinforcing the message that AXA Mansard values and supports its provider network.

As AXA MansardAs AXA Mansard Health moves into 2025, the insights and feedback gathered from this forum will be instrumental in improving its customers’ services.

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Special Report

Why Personal Finance is a Lifeline for Women in Africa: A Deep Dive into the Gender Wealth Gap

by Women Times on

In many parts of Africa, women face systemic barriers to financial independence, from wage inequality to limited access to credit and investment opportunities.

According to a 2021 World Bank report, women in sub-Saharan Africa earn about 23% less than men on average, while only 34% of women have access to financial services compared to 51% of men. These challenges create a glaring wealth gap that perpetuates economic vulnerability for women across the continent.

However, personal finance education and empowerment can serve as a powerful antidote to these systemic inequalities. By equipping women with the knowledge and tools to manage their finances effectively, we can pave the way for greater financial autonomy and economic stability.

 

The Gender Wealth Gap in Africa

The gender wealth gap is a multifaceted issue rooted in historical, cultural, and economic disparities. A 2022 McKinsey report found that African women contribute over 40% to the continent’s GDP, yet they own less than 10% of its wealth. This disparity is fueled by:
• Income Inequality: Women in Africa are overrepresented in low-paying, informal sectors such as agriculture and domestic work.
• Financial Exclusion: Many women lack access to credit, investment platforms, and financial literacy programs.
• Cultural Barriers: In some African communities, cultural norms discourage women from owning property or controlling household finances.

Dr. Ngozi Okonjo-Iweala, Director-General of the WTO, states, “Investing in women is not just about fairness—it’s smart economics. Empowering women financially unlocks growth for families, communities, and entire nations.”

Why Personal Finance Matters for African Women

Personal finance isn’t just about money management; it’s about empowerment, independence, and building a sustainable future. For African women, this empowerment can have transformative effects on individual lives and entire communities.

1. Reducing Financial Dependence

In many African households, financial decision-making is often male-dominated. This dependence leaves women vulnerable to abuse, neglect, and poverty. By managing their own finances, women gain control over their economic future.

A 2023 UN Women report highlighted that financially independent women are 40% less likely to remain in abusive relationships, underscoring the role of personal finance in fostering autonomy and safety.

2. Breaking the Cycle of Poverty

Financial literacy enables women to save, invest, and make informed decisions. A study by the African Development Bank (AfDB) found that women who receive financial education are 20% more likely to start small businesses, which can create a ripple effect of economic empowerment within their communities.

“Teach a woman to save, and you’ve taught a family to thrive,” says Nimi Akinkugbe, renowned Nigerian finance expert and author.

3. Access to Credit and Investment Opportunities

Access to credit remains a significant barrier for women in Africa. According to the Global Findex Database, only 27% of women in sub-Saharan Africa have access to formal financial institutions. Financial education equips women with the knowledge to leverage microfinance, cooperative savings, and fintech platforms to access credit and build wealth.

Success Stories: African Women Thriving Through Personal Finance

1. Nigeria: Women Leveraging Fintech for Growth

Fintech platforms like PiggyVest and Cowrywise have empowered thousands of Nigerian women to save and invest effectively. For example, 75% of users on PiggyVest are women who collectively saved over ₦1 billion in 2023. These platforms eliminate barriers such as high entry costs and limited financial literacy by providing user-friendly tools and education.

2. Kenya: Empowering Women Entrepreneurs

In Kenya, M-Pesa, a mobile money platform, has revolutionized access to financial services for women in rural areas. A 2022 study by MIT found that M-Pesa lifted 2% of Kenyan households out of poverty, with women-led households benefiting disproportionately.

3. South Africa: Addressing Wage Disparities

In South Africa, initiatives like the Women in Finance Network aim to bridge the wage gap by mentoring and educating women in financial management and career advancement. The program has supported over 5,000 women in attaining higher-paying roles and negotiating better wages.

How Governments and Organizations Can Support Women’s Financial Empowerment

1. Policy Interventions

Governments must prioritize gender-inclusive policies that address wage inequality, ensure property rights for women, and expand access to financial services.
• In Rwanda, government-led gender quotas have significantly improved women’s participation in leadership and economic decision-making, contributing to a narrowing gender wealth gap.

2. Financial Literacy Programs

Public and private institutions should invest in grassroots financial literacy campaigns targeting women. For instance, the Nigerian Stock Exchange runs an annual X-Academy Women in Finance Workshop to teach women investment strategies.

3. Leveraging Technology

Fintech companies play a critical role in democratizing access to financial services for women. In Nigeria, apps like Shecluded provide tailored financial education and loans for women entrepreneurs.

Quotes from Experts and Advocates

1. Chimamanda Ngozi Adichie, Nigerian Author:
“Empowering women economically is not just about fairness—it’s about progress. When women thrive, societies thrive.”

2. Graça Machel, Former First Lady of Mozambique:
“When we empower women with financial tools, we empower them to rewrite their stories and uplift their communities.”

3. Ngozi Okonjo-Iweala, WTO Director-General:
“Financial literacy and inclusion are the twin engines that drive gender equality and economic growth in Africa.”

 

Conclusion

Personal finance is more than a skill; it’s a lifeline for women across Africa. By addressing the systemic barriers that perpetuate the gender wealth gap and equipping women with the tools to manage their finances, we can unlock economic prosperity for millions.

As we continue to fight for gender equality, the words of Nigerian finance expert Arese Ugwu resonate deeply: “A financially empowered woman is unstoppable. She becomes a force for change, not just for herself, but for her family and community.”

By prioritizing personal finance education and policy reforms, Africa can take a significant step toward a future where every woman has the opportunity to thrive.

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Special Report

FirstBank’s FirstGem: Redefining Women’s Empowerment in Nigeria

by Women Times on

The story of women’s contribution to Nigeria’s economy is as old as the nation itself.  It is no secret that women are the largest untapped source of national wealth worldwide.  All over the world, women hold their place of pride in commercial enterprise.  The Nigerian businesswoman have for a long time faced significant barriers in accessing the financial services and business support needed for their businesses to thrive. Globally, traditional banking failed to recognize the unique challenges of female entrepreneurs. It is against this backdrop that the 2019 International Women’s Day theme was, ‘Better the Balance, Better the World’.  FirstBank’s ground breaking FirstGem product emerged, poised to redefine the landscape of women’s empowerment in Nigeria.

FirstBank in October 2016 launched FirstGem in line with the Bank’s deliberate strategy to drive financial inclusion and all round development of women through gender advancement programs  wrapped around savings culture, financial literacy, loan management and building an investment portfolio. FirstGem represents a paradigm shift in the way women’s banking needs are addressed. “We recognized that women need more than just capital, they need a complete ecosystem of support,” explains FirstBank’s Sources. “They need a complete ecosystem of support that nurtures their ambitions and empowers them to reach new heights.”

This guiding principle has shaped FirstGem into a multifaceted program that seamlessly blends tailored financial services with comprehensive business development initiatives. By tackling the diverse needs of female entrepreneurs, FirstGem has become a catalyst for transformative change, empowering women to not just survive, but thrive.

At the heart of FirstGem lies a suite of financial offerings carefully curated to address the specific challenges faced by Nigerian businesswomen. Gone are the rigid requirements and one-size-fits-all approaches that have historically deterred female entrepreneurs from accessing crucial funding for their businesses.

FirstGem eliminates the financial barriers of account maintenance, ensuring that women can focus their resources on growing their enterprises as the account comes with Zero Monthly Service Fees. The program’s innovative approach to securing loans considers the unique circumstances of female entrepreneurs, opening up new avenues for access to funding.

Specialized Credit Lines is one of the offerings of FirstGem with a diverse range of financing options tailored to the diverse stages and needs of women-led businesses, empowering them to scale with confidence. Digital Banking Integration ensures seamless mobile and online banking services designed for busy entrepreneurs allow FirstGem members to manage their finances with unparalleled convenience.

While the financial services offered by FirstGem are undoubtedly transformative, the program’s true strength lies in its multifaceted approach to empowering women. By combining tailored banking solutions with comprehensive business development initiatives, FirstGem has created a robust ecosystem that nurtures the growth and success of female entrepreneurs.

Skills Development Programs designed as Regular workshops on financial management, business strategy, digital marketing, and e-commerce equip FirstGem members with the knowledge and tools needed to navigate the ever-evolving business landscape.  Networking Opportunities are also provided through quarterly networking events, mentorship programs, and industry-specific forums connect FirstGem members with a vibrant community of successful businesswomen, fostering invaluable peer-to-peer learning and collaboration.

Advisory Services are also available through dedicated relationship managers, trained in understanding the unique needs of women-led enterprises, provide tailored guidance on business plan development, market analysis, and strategic expansion.

Recently at the FirstBank Sponsored Demo Day of Transitioning to Tech for Women Programme, that held on Wednesday, 15 January 2025, at The Mike Adenuga Centre, the Chief Technology Officer for FirstBank, Mrs Adeshina Rachel, delivered a keynote speech highlighting the commitment of FirstBank to women empowerment through the FirstGem initiative. She said “FirstBank’s commitment to women empowerment aligns seamlessly with the mission of the Transitioning to Tech for Women programme as part of our FirstGem initiative. We are thrilled to sponsor this initiative because it embodies everything we stand for—resilience, innovation, and a belief that everyone, regardless of gender, deserves a chance to succeed…. To the graduates of this programme, you are more than participants; you are pioneers. Your success is a declaration that the gender gap in tech is closing, not because others made space for you, but because you claimed it for yourselves., FirstBank is proud to be a part of this transition”.

The impact of FirstGem extends far beyond individual business success stories, as the program has become a catalyst for broad social change, creating ripple effects that are transforming communities across the country.  In terms of economic empowerment, recent studies show that FirstGem members have experienced a 60% average increase in business turnover within two years, a 45% improvement in household income, and a 40% increase in employment generation — remarkable achievements that are redefining the entrepreneurial landscape.

The program’s influence on communities is equally profound, with over one million jobs created by FirstGem members all over the country and more than a million young women mentored, and a staggering 80% of members reporting increased participation in household decision-making.

FirstGem’s remarkable achievements have not gone unnoticed, with the program receiving prestigious accolades such as the “Best Women’s Banking Initiative” at the African Banking Awards, “Innovation in Financial Inclusion” from the Central Bank of Nigeria, and “Excellence in Women’s Economic Empowerment” from the Global Banking Alliance for Women.

As Nigeria continues its journey toward economic diversification, the role of FirstGem becomes increasingly vital. The program’s success has demonstrated the transformative power of tailoring financial services and business support to the unique needs of female entrepreneurs. FirstGem’s future initiatives include the expansion of digital banking solutions, the introduction of specialized investment products, enhanced cross-border trading support, and a heightened focus on nurturing tech-savvy women in business.

FirstGem represents more than just a banking program; it is a movement toward financial inclusion and women’s economic empowerment, a testament to the boundless potential that lies within Nigeria’s trailblazing female entrepreneurs.  For aspiring women in business, FirstGem offers a clear message: success is not just possible — it is supported by a comprehensive ecosystem designed to unleash their full potential. As one FirstGem member eloquently stated, “This isn’t just about banking; it’s about believing in women’s power and providing the tools we need to succeed.”

FirstGem stands as a beacon of progress and possibility, in the face of Nigeria’s ever-evolving commercial milieu. By combining financial access with holistic business support, the program is helping write a new chapter in the story of Nigeria’s women in business — a chapter that celebrates their resilience, their innovation, and their unwavering determination to shape the nation’s economic future.

Testimonies abound from FirstGem account holders like MANKILIK RESAT BECKY the proprietor of 9thMay Enterprise: “the FirstGem loan was helpful to my business, it gave me a leap as the price of fabrics and other materials went really high and I needed to restock. The most amazing part of this facility is the interest rate, it is just WOW!”

Mrs Aluko Titilayo Magret is the prime mover of Precious Luck Top Farm Enterprises: She is into sales of Animalfeeds mill and Vaccines consultancy. She is enjoying the facility especially with the low interest rates she is paying,  Customer is delighted that she has access to draw down any time she needs to stock her goods, which has led to an increase in her business monthly turnover.

For FirstBank, this journey is not merely about banking; it is about building a more inclusive and prosperous Nigeria, one woman at a time.

Through FirstGem, the bank is empowering females everywhere to transform their communities, contributing to the nation’s economic growth and inspiring generations to come.  As Nigeria moves forward, initiatives like FirstGem are crucial in ensuring that women’s economic empowerment remains at the forefront of national development. For FirstBank, it’s not just about banking, it’s about building a more inclusive and prosperous Nigeria, one woman at a time.

By Tosin Ajayi

Culled from Nigerian Tribune

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Special Report

Redefining the Disconnect in Strategic Communication between the Nigerian Government and the People

by Women Times on

By Dr. Omolaraeni Olaosebikan

The relationship between the government and the governed is pivotal for the progress and growth of any society. When the government fails to effectively communicate its policies, programs, and initiatives to the citizens, it only deepens the distrust and disconnect between them.

Studies have shown that most African citizens don’t trust their leaders as the news of corruption allegations and other vices seem to be the order of the day. This is not different in Nigeria, a country regarded as the giant of Africa. The lack of trust in leadership can have far-reaching consequences, affecting the country’s socio-economic development and political stability. Addressing corruption and restoring faith in government institutions is crucial to building a better future for all Nigerians. Leaders need to demonstrate transparency, accountability, and integrity to regain the trust of their people and work towards a more prosperous and equitable society.

The lack of strategic communication in government activities across all levels in the country is a concerning issue. While funds are being released by ministries and agencies to support businesses and citizens, the intended beneficiaries are not effectively reached due to inadequate messaging. This communication gap creates opportunities for corrupt individuals and officials to exploit the situation for personal gain. Addressing this communication inefficiency is crucial to ensuring the effective and transparent distribution of resources to those in need, ultimately preventing misuse and corruption. A more coordinated and targeted approach to communication can help bridge this gap and ensure that government support reaches its intended recipients efficiently and fairly.

Unfortunately, due to economic challenges, some businesses have been forced to shut down, leading to a mass exodus of citizens, especially the youth, who are seeking better opportunities abroad. This phenomenon has been termed the ‘Japa syndrome’, as individuals are opting to leave their homeland in search of greener pastures. The increasing trend of young people leaving the country in pursuit of better prospects reflects the struggles and limitations faced by businesses and individuals within the local economy. It highlights the need for reforms and support to retain talent and foster growth within the community.
At every stage, Nigerian political leaders must take a cue from developed countries that many young individuals aspire to live in. By examining what sets these countries apart and makes them attractive to their citizens, Nigerian leaders can gain valuable insights. While direct comparisons may not always be relevant due to differing contexts, conducting a thorough study of successful practices in developed nations can serve as a guide for the Nigerian government in making informed decisions. Looking at what these countries have done right can provide a yardstick for measuring progress and implementing positive changes for the benefit of Nigerian society.

To renew the hope of the citizens and business community in line with President Bola Ahmed Tinubu’s ‘Renewed Hope’ mantra, strategic communication plays a pivotal role. It is crucial to bear in mind that the hallmark of good governance lies in maintaining an accountable, transparent, fair, and efficient system. By effectively communicating government initiatives, policies, and progress, trust and confidence can be fostered among the people and businesses. This transparent and open dialogue ensures that stakeholders are well-informed and engaged, promoting a sense of inclusivity and collaboration. Ultimately, strategic communication is instrumental in building a stronger foundation for a prosperous and sustainable future for all.

Fundamentally, strategic communication plays a crucial role in averting crises like riots or protests that may arise when new policies are introduced. Take, for instance, the tragic outcome of the #EndBadGovernance protest in some regions – it could have been prevented with effective communication strategies. Through strategic communication, governments can sway citizen opinions towards endorsing national objectives, fostering a closer relationship between the government and its people. In this way, a symbiotic connection is established, benefitting both parties involved.

Emphasizing the importance of strategic communication is essential, as the failure to do so has been a contributing factor to the rise of fake news and misinformation. Research shows that there is a lack of public knowledge about the government’s continuous endeavors, as they usually only announce their projects, plans, and achievements during specific occasions. President Tinubu’s speech at the 64th Independence Day festivities exemplifies this ongoing problem.

Citizens feel the government doesn’t value or see them as key stakeholders aside from election time. They feel that news disseminated is not completely true or has hidden facts. The Case of Dangote Refinery and Nigerian National Petroleum Company (NNPC) Limited is an example. Aliko Dangote, Chief Executive Officer of Dangote Refinery, had to address the media before his concerns were addressed. It also shows that the government often waits for citizens’ outbursts before responding to critical issues.

Another issue is the lack of transparent communication regarding developments in the oil and gas sector, leaving citizens uninformed. An example of this is the Port Harcourt refinery in Rivers State, which has yet to start operations despite assurances from the Federal Ministry of Petroleum Resources and NNPC. This lack of clarity raises concerns about the government’s ability to deliver on its promises and effectively manage the oil and gas industry. Citizens deserve more transparency and accountability to understand the status of crucial projects like the Port Harcourt refinery and the overall state of the sector.

In another vein, citizens are always told to be patient by the government but are not told what to do to complement the government’s effort through effective communication campaigns. So, communicating ways citizens can mitigate the effects of climate change and natural disasters; and ways to support security agencies in reducing terrorism, kidnapping; and others could boost citizens’ engagement in contributing to nation-building. This includes the government being transparent in communicating its plans and programmes.

I am very certain that the governments of developed nations prioritize proactive communication with their citizens rather than waiting for crises to unfold. By fostering transparency and open dialogue, they have successfully garnered the trust of their people. This approach has cultivated a generation of patriotic individuals who are committed to safeguarding the integrity and stability of their nations at all costs. This proactive communication strategy not only ensures a sense of unity and shared responsibility but also lays the foundation for a strong bond between the government and its citizens, ultimately contributing to the overall well-being and prosperity of the country.

The key to success for government at all levels lies in prioritizing strategic communication. It is essential for them to take a proactive approach to communication rather than simply reacting to problems. It is time to shift focus away from propaganda and instead concentrate on transparent communication methods that encourage citizen participation. By collaborating closely with the citizens, Nigeria can reach its true potential and flourish. The political leaders must accentuate open, honest communication to establish trust and encourage collaboration between the government and the people in order to make Nigeria great.

 

Dr. Omolaraeni Olaosebikan is a strategic communications expert and the CEO of McEnies Global Communications, a leading strategic integrated marketing communications agency in Nigeria.

 

 

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Special Report

Good Governance: The Need for Nigerian Government to Take Strategic Communications Seriously

by Women Times on

By Dr. Omolaraeni Olaosebikan

Good governance is fundamental for the prosperity of every nation, and this principle extends to the corporate sphere, where ‘Corporate Governance’ holds significant importance. Effective governance practices ensure transparency, accountability, and ethical decision-making, which are essential for sustainable growth and success in both public and private sectors.

In the corporate world, adhering to sound principles of corporate governance helps in fostering investor confidence, mitigating risks, and enhancing overall performance. By upholding the principles of good governance, organizations can build trust with stakeholders, maintain a competitive edge, and contribute to long-term success and sustainability.

The call for good governance has been put on the front burner in Nigeria with the hunger protest by citizens tagged #EndBadGovernance. Although the protest turned bloody in some parts of the country, resulting in the looting of supermarkets and shops and vandal of public facilities, it has shown the disconnection between the government and the citizens. The violent turn of events highlights the deep-seated frustrations and grievances of the people towards the authorities. It serves as a stark reminder of the urgent need for transparency, accountability, and responsiveness from the government to address the issues that have led to such drastic actions by the populace. The unrest underscores the critical importance of heeding the calls for reform and ensuring that the concerns of the citizens are heard and addressed to prevent further escalation of tensions.

Sadly, the situation has further dirtied the reputation of the country among the League of Nations. However, after several calls by citizens, President Bola Tinubu had to address the nation calling for calm and understanding and urging citizens to end the protest. In his address, he reeled out some of the initiatives his administration is doing to stabilize the economy and reduce hunger, poverty, and others. As commendable as this is, it shows how the government has not been proactive and not even deliberate about strategically communicating with the citizens and stakeholders. Successive governments have also followed this path; they wait until there is an outburst from the citizens before they address the nation. Then they start reeling out the interventions they are doing and how citizens can access them.

This is not just peculiar to the federal government and its agencies, states, and local government; the other organs of government are not left out. They claim to disburse huge amounts of funds for citizens, but the expected beneficiaries are not aware of it. The effort is like ‘winking in the dark’ and it has always been counterproductive for the country.

Citizens don’t trust the government and the government doesn’t engage citizens appropriately. Town hall meetings met to boost the government-citizen relationship have become a gathering of politicians.

Government spokespersons are commonly seen as the mouthpieces of the political party in power who mostly blame the opposition for campaign promises not yet filled instead of clearly communicating their policies and programmes.
This present government won on the mantra of ‘Renewed Hope’ but after the election, it has failed to deliberately leverage strategic communications to engage citizens and stakeholders to reposition the country.

Why is strategic communications important for Nigeria? Strategic communications is about communicating the best message, through the correct channels, to the right people, at the right time and using feedback from this process to stay focused on set goals. Conflict, insecurity, and other challenges facing the country will reduce when the government becomes more transparent and deliberate about communicating to the citizens and not just political party members.

The government also needs to understand that if they don’t listen to citizens and communicate on time, false news or negative perceptions may dominate the public agenda. Listening and responding on time help build trust. This is similar to how corporate organizations operate; if they don’t treat the feedback, they get from their customers timely and appropriately it will have a negative impact on their reputation and sales.

In essence, good communication is essential for good governance to be attained. The World Bank in a blog post once said, “When trust in governments around the world is at a historic low, and a myriad of challenges continue to overwhelm leaders, it’s imperative for government agencies to revamp their strategic communications approach.”

It is important to state how a country projects or positions itself will give hope to the people and attract potential investors. Reputation is very important and most developed economies have strategically protected their reputation and positioned their country as a tourist destination or manufacturing hub. An example of this is Dubai which is generating massive revenue and investment from tourism and China which is making a huge impact in manufacturing.

Citizens expect the government to fulfill its promises, show care and concern, listen to their needs, and communicate effectively with them. In return, citizens are willing to support government initiatives and policies, which ultimately contribute to securing the future of the country. This symbiotic relationship between citizens and the government is essential for a thriving and stable society where both parties work together towards common goals and shared prosperity. By fostering trust, understanding, and collaboration, governments can better address the needs of their citizens, leading to a more harmonious and successful nation.

In essence, for an effective government, it is crucial to stay informed about the news and public sentiment, actively listen to the concerns of citizens, develop well-informed policies and strategies, maintain transparency, accountability, fairness, and responsibility in decision-making processes, and take a proactive approach in engaging with citizens and key stakeholders through strategic communication. This ensures that the government remains connected, responsive, and aligned with the needs and expectations of the public, fostering a relationship of trust and collaboration that is essential for good governance and effective policymaking.

 

 

Dr. Omolaraeni Olaosebikan is a strategic communications expert and the CEO of McEnies Global Communications, a leading strategic integrated marketing communications agency in Nigeria.

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Special Report

Women’s Empowerment: The long walk to equality

by Women Times on

 

By George Asamani, MD, Project Management Institute, Sub-Saharan Africa

 

Economies that impose restrictions on women’s contributions fall short of their potential. Inversely, an economy reaches its peak dynamism when every citizen, regardless of gender, is empowered to contribute equally. There is a saying in Nigeria, “The one who carries the firewood feels the weight the most.” The proverb is reflective of the gender disparity in the country and continues to dim women’s prospects and deny them the opportunity to participate fully in the economy.

 

According to the World Bank’s Women, Business, and Law 2023 report, which surveys some 190 economies, only 14 are gender equal. The remaining countries still have room to improve and, at the pace of current reforms, will need some 50 years to catch up. Simply put, a 20-year-old entering the workforce today will retire before she can enjoy gender-equal rights. This means that their talents, ideas, and abilities will remain underutilised.

 

The report shows economies in Sub-Saharan Africa led the way in 2022, enacting more than half of the reforms recorded. Many of these addressed laws affecting women’s pay and careers after having children—the areas with the most room to improve. Yet, this progress barely scratches the surface of what’s truly required.

 

According to the International Labour Organisation, the global labour force participation rate for women is just under 47%, compared with 72% for men. This gender gap in employment is even starker in project management, where male project managers outnumber female project managers by 3:1, according to recent research from the Project Management Institute.

According to the United Nations, women earn about 20% less than men for work of equal value. The pay gap in most countries is below the global average for female project managers, but it is significant nonetheless. Female project managers earn less than male counterparts in every country surveyed, according to PMI’s recent salary survey.

 

Interestingly, women’s lives in Africa are often complex projects, requiring them to manage and balance multiple responsibilities, roles, and expectations. The essence of project management, planning, executing, monitoring, and closing projects is remarkably analogous to the daily tasks women perform. Therefore, there is merit in formalising these innate capabilities into project management skills to enhance their efficiency, effectiveness, and resilience. Skills such as risk management, stakeholder communication, and resource allocation are directly translatable to managing finances, negotiating workplace dynamics, and advocating for social change.

 

In a sector marked by a talent shortage, the statistics point to the underutilisation of skills women bring to the Project Economy and the loss of diversity in a male-dominated environment. Project management skills equip women with a versatile toolkit highly valued across industries. This versatility opens doors to better employment opportunities, fostering economic independence and security. Moreover, these skills are crucial for entrepreneurship — a path many women pursue in Africa.

 

Investing in skilling women is not just an act of empowerment; it’s a strategic necessity for the continent. Ghanaian James Kwegyir Aggrey demonstrated this foresight over a century ago: “The surest way to keep people down is to educate the men and neglect the women. If you educate a man, you educate an individual, but if you educate a woman, you educate a whole nation.”

 

Skilling women catalyses a multiplier effect that benefits everyone. Educated and skilled women are more likely to invest in their families and communities, improving health, education, and economic outcomes. They can challenge and change discriminatory practices and policies, paving the way for more inclusion.

 

The journey of mastering project management skills is also one of personal growth. It encourages critical thinking, problem-solving, and adaptability, qualities that are invaluable in both personal and professional contexts. In the current era, where the call to action could not be more direct, the spotlight turns not just on women’s economic and social empowerment but also on how instrumental skills, such as project management, can accelerate progress.

 

Governments and organisations must prioritise the development of these competencies to not only achieve gender equality but to harness 100% of the potential of 50% of the world’s population.

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Special Report

MultiChoice Nigeria: A Workplace Fostering Gender Inclusion

by Women Times on

As we commemorate the 2024 International Women’s Day, various symposiums will once again delve into age-old discussions surrounding women’s empowerment and gender equality. Aligned with this year’s theme, ‘Inspire Inclusion,’ there will be dialogues on creating a more equitable world by providing equal opportunities for women in various fields, irrespective of their backgrounds.

 

Despite the attention,  few countries and organisations are committed to actualizing this dream. A report by the United Nations Women in 2023, said that since the Global Goals were signed in 2015, no country has achieved gender equality. At the current rate of progress, over 340 million women and girls, an estimated 8 percent of the world’s female population,  will live in extreme poverty by 2030. According to the report, it could take close to 300 years.

 

To drive gender inclusion, and ultimately attain equality, there’s a strong call for private organisations, who are the major employers of labour, to make the initiative part of their corporate value.

 

One of the organisations visibly implementing this in Nigeria is MultiChoice. Beyond the media attention that gender equality attracts yearly during this period,  the company has displayed a full commitment to the course through top management appointments and content focus.

 

Women in key positions

MultiChoice Nigeria has been a vivid example of organisations giving women opportunities at top management level. Key appointments in recent years attest to this. “We have brilliant and hardworking women as heads of some of our most important operations at MultiChoice. Our senior management team is of an almost equal gender split,” said MultiChoice West Africa CEO, John Ugbe.

 

MultiChoice’s entertainment business is content-driven, and notably, this key department for the West African market, is headed by a distinguished woman, Dr. Busola Tejumola, who was recently elected as a distinguished member of the International Academy of Television Arts and Science.

 

MultiChoice Nigeria has also proven to be a workplace for career growth and development for women, with the Executive Head; DStv Media Sales, Doris Ohanugo, as a perfect example.  Ohanugo joined MultiChoice in 2012 as the Sponsorship Manager, DStv Media Sales, and was later promoted to the position of Regional Sales Manager, a role she occupied until her appointment to the current post in 2022.

 

Another testament to career growth opportunities for women at MultiChoice is Caroline Oghuma, the Executive Head, Corporate Affairs, MultiChoice West Africa. Oghuma rose to the post in 2017, after serving as the PR Manager, DStv for three years.

Female Sports Coverage

In addition to providing equal workplace opportunities for women, MultiChoice has also shown commitment to celebrating women’s strides and achievements in sports. The SuperSport “Here For Her Campaign”, which ran across the SuperSport channels for most of 2023 is still fresh in memory.  The campaign drew audiences’ attention across Africa to exciting women’s sporting events throughout the year.

To drive home the message, MultiChoice unveiled an African female football icon, Asisat Oshoala, as brand ambassador, as part of the campaign.  The climax was the FIFA Women’s World Cup, for which MultiChoice provided a robust broadcast on SuperSport. The company also made the coverage a unique experience for female staff, by ensuring that the entire coverage crew for the tournament in Australia, was made up of women.  “We believe this provides them the exposure and privilege that comes with this special showcase of women’s football,” Ugbe said, while speaking on the deliberate move.

MultiChoice Nigeria is proving a good example of an inclusive workplace for women and more corporate firms will need to imbibe the culture if the world is to attain gender equality goals.

Through strategic top-level appointments, a culture of internal career growth for women, and a groundbreaking focus on female sports coverage, MultiChoice proves that genuine gender inclusion is not merely an aspiration but an integral part of its corporate ethos. As the world grapples with the imperative of achieving gender equality goals, MultiChoice Nigeria stands as an exemplary organisation that supports the path towards a more inclusive and equitable future.

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Special Report

Stanbic IBTC Pension Managers Inspires Women to Shape the Future

by Women Times on

Undoubtedly, women’s empowerment has emerged as a potent catalyst, igniting positive change and reshaping the narrative surrounding women’s roles in society. This transformative shift has revolutionised the lives and contributions of women, enabling them to unleash their full potential in fostering societal growth, nurturing thriving economies, and creating sustainable livelihoods.

According to a United Nations Women publication, although women’s economic empowerment boosts productivity and increases economic diversification, in addition to other positive development outcomes, globally, over 2.7 billion women are still legally restricted from having the same choice of jobs as men. The trajectory of female emancipation is a necessary revolution.

Stanbic IBTC Pension Managers recognises the potential for greatness possessed by every woman armed with the right tools and orientation, and as part of its long-standing commitment to women empowerment and development in Nigeria, the organisation put together the just concluded third edition of the Ladies At The Table Empowerment Series (LATTES 3.0) themed: “The Woman of the Future,”.

The event brought together a diverse group of influential keynote speakers, panellists, and workshop facilitators who shared their experiences, knowledge, and insights on various topics affecting women. From emerging trends in entrepreneurship to navigating corporate leadership, the attendees had the opportunity to learn from industry leaders who are championing change and making significant contributions to their respective fields.

One of the highlights of LATTES 3.0 was the dynamic panel discussions that focused on critical challenges faced by women in today’s world. These sessions addressed gender bias, work-life balance, personal development, and financial empowerment.

The discussions provided a platform for engaging conversations and helped to create a supportive network among attendees, facilitating collaborations and mentorship opportunities.

The panel discussion at LATTES 3.0 featured distinguished speakers such as Dr Omolola Salako, founder of Sebeccly Cancer Care and Pearl Oncology Specialist Hospital; Tobi Ayeni, founder of MissTechy; and Solape Akinpelu, co-founder and CEO of HerVest. These accomplished women shared their knowledge, stories, and actionable tips for success as working women.

During the panel discussion, the speakers highlighted that empowering women directly impacts socio-economic progress. When women have access to education, employment, and economic resources, they can contribute to the growth and development of their communities.
The woman of the future understands the pivotal role of work-life balance in pursuing holistic well-being. She prioritises essential aspects such as self-care, family, and personal growth. Women can attain a more sustainable and fulfilling future by fostering a healthier work-life integration.

Speaking at the event, Olumide Oyetan, Chief Executive, Stanbic IBTC Pension Managers, described LATTES as a critical initiative that unveils a new dawn for women empowerment in Nigeria. He noted that the Nigerian woman holds multiple roles in her family, career, politics, and society. Being conscious of these roles enables women to cultivate a creative mindset and embrace diverse responsibilities that prepare them for the future.

Juliet Ehimuan, Director of Google West Africa, equally noted in her keynote address that the future belongs to women who dare to dream big and defy societal expectations. She admonished women to harness the power of technology to create the future they envision.

Juliet states, “Women must wholeheartedly embrace the many opportunities with the transformative potential to propel their personal and professional growth to new heights. By actively seeking these opportunities, women can expand their knowledge, broaden their skill sets, and cultivate the confidence necessary to navigate the ever-evolving landscape of life and work.”

In addition to the panel sessions, LATTES 3.0 featured interactive workshops that equipped women with practical skills and tools to enhance their personal and professional growth. The workshops covered various topics, including leadership development, financial management, negotiation strategies, and leveraging technology for career advancement. These hands-on sessions empowered the attendees with actionable knowledge and enabled them to build confidence to seize new opportunities.

Furthermore, the event celebrated and recognised outstanding women who embody the spirit of resilience, determination, and excellence. The event included an award ceremony that honoured women who have made significant contributions to their industries and communities, serving as role models for aspiring leaders. By spotlighting these women’s achievements, LATTES 3.0 inspired attendees to dream big and pursue their aspirations, knowing they have the support and encouragement of a vibrant community.

This event served as a catalyst for change, encouraging women to challenge societal norms, seize opportunities, and embrace their role in shaping a more inclusive and diverse future. Through engaging discussions, interactive workshops, and recognition of outstanding accomplishments, LATTES 3.0 created an empowering environment that will continue to inspire participants long after the event concludes.

 

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Special Report

Nigeria in Transition

by Women Times on

Democracy day is June 12, a national public holiday in Nigeria. It marks the day the military handed over power to an elected civilian government in 1999, marking the beginning of the longest continuous civilian rule since Nigeria’s independence from colonial rule in 1960.

Speaking on the journey since restoration to democracy and commemorating the day; Khadijah Okunnu-Lamidi, a Presidential Aspirant in the just concluded 2023 elections expresses the importance of electoral participation and her views on

‘NIGERIA IN TRANSITION’

Excerpt from conversations with her:

“The walk to democracy is hard and never done. All great nations are built with intentionality and a collective psychological contract for peace.

I stand with a heart full of gratitude for our leaders of fore who brought us out from political terrains resembling gestapo regimes and managed to offer us alternative freedoms otherwise bought with blood and the lives of our fellow people.

Fellow Nigerians, we mustn’t forget the errand! The errand is a burning desire and determination for improved welfare of the people. A desire for fair & even handed policies where everyone has a stake. We must amongst ourselves craft corresponding opportunities as well as community moral monitors. It is always a great time in history to galvanize a National thinking, where we strive towards a less individualistic larger society.

A United Nigeria is the solution. One that has a workable, operatable model of promise.

⁃ a promise of a safe nigeria

⁃ A promise of hope & future to our children

⁃ And a government that doesn’t steal from us

To all the leaders across the country, Nigerian leadership is essential to keeping us safe and our economy growing in the years ahead. It would be a dangerous mistake for you/us to abandon our responsibilities. We must fight to inspire, educate and empower women to become active participants in the political process; women’s issues are everyone’s issues. We must coordinate our actions to address economic insecurity, specifically youth un and underemployment, gender inequality, child labor, cybersecurity, pension fraud, traditional institutional management, food exports, housing plans, empowered local governments, maritime laws, power regulation timeline and debt capitalization, taxation and forex roadmaps. The security frameworks, interventions and welfare of youth foot soldiers. All to buffer value from harnessed capacity.

Democracy is our privilege; our rights to defending freedom, championing opportunity and the expression of liberties with dignity.

It depends on open and vibrant civic space in which we all can advocate our rights without discrimination. It also enthrones us with the responsibility of unburdening future generations unborn of the tasks of inclusive growth, national integration and accountable workable plans all while adapting and collaborating for effective ordinance. Today marks the continuity of our individual and collective sovereignty as a state for the purposes of legal and constitutional privileges of the office of the citizen. The function of government is to protect the voices and dignity of all citizens. These are the real dividends of democracy.

Happy democracy day!”

– Khadijah Okunnu-Lamidi is a social impact entrepreneur and Founder, SLICE MEDIA GROUP.

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