By Prosper Meneย
Lagos, Nigeria โ October 23, 2025
In a candid revelation that’s striking a chord among reality TV enthusiasts, former Big Brother Naija (BBNaija) Season 10 housemate Thelma Lawson has laid bare the glittering yet grueling realities of life beyond the house.
The 27-year-old lifestyle influencer and skincare entrepreneur, who captivated audiences with her bold fashion choices during the show’s “10/10” edition, confessed that her newfound spotlight has come with a hefty price tag, both financially and emotionally.
Speaking in a recent interview with Yanga FM in Lagos, Lawson didn’t mince words: “This new life is expensive.” The Rivers State native, who exited the house earlier this month amid the season’s dramatic finale, explained that the constant demand to “show up” for events has transformed her everyday existence into a high-stakes performance. Dubbed the “most fashionable” housemate by fans and media alike, Lawson now finds herself under a microscope, with an eager audience dissecting her every outfit.
“Youโre constantly showing up for events,” she elaborated. “I came out of the house and found out that Iโd been named the most fashionable. Now, thereโs an audience waiting to see what Thelma is wearing.”
The pressure to curate a flawless wardrobe isn’t just about vanity, it’s a survival tactic in the cutthroat world of influencer culture, where one underwhelming look could dim the glow of her rising star.
But the expenses don’t stop at sequins and stilettos. As the owner of a thriving skincare business, Lawson revealed how the dual demands of fame and entrepreneurship are stretching her resources thin. “Itโs not just the lifestyle, my business requires constant restocking, and itโs very, very overwhelming,” she admitted.
From sourcing premium ingredients to fulfilling online orders that spiked post-show, the behind-the-scenes grind is as relentless as the red-carpet circuit.
Lawson’s lament echoes a familiar refrain among BBNaija alumni, who often trade the house’s structured drama for the unpredictable chaos of celebrity.
Past seasons have seen housemates grapple with similar post-eviction blues, from mounting endorsement deals to the isolation of sudden scrutiny.
Despite the strain, Lawson remains optimistic. “It can be draining, but it’s rewarding too,” she noted, hinting at upcoming projects that blend her passions for beauty and bold style.
As BBNaija Season 10’s echoes fade, crowned by winner Imisi earlier this month, Lawson’s voice serves as a timely reminder: Fame’s door may swing wide open, but keeping it from slamming shut demands more than just star power. It takes a bank account to match.
For aspiring reality stars tuning in, Lawson’s message is clear: Dream big, but budget bigger. In the world of lights, cameras, and endless events, the real challenge isn’t surviving the house, it’s thriving outside it.
